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Chief Marketing Officers Guide to Social Media October 2013

by on Dec 19, 2013

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This guide from eModeration and iStrategy provides a bird’s eye view of social media for CMOs. It examines: what social media can achieve; how consumers behave on social media; resourcing social ...

This guide from eModeration and iStrategy provides a bird’s eye view of social media for CMOs. It examines: what social media can achieve; how consumers behave on social media; resourcing social media; moderating and managing communities online; the pitfalls; and what you can measure in terms of ROI.

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Chief Marketing Officers Guide to Social Media October 2013 Chief Marketing Officers Guide to Social Media October 2013 Presentation Transcript