Nail a Niche with Landing Pages

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    Nail a Niche with Landing Pages - Presentation Transcript

    1. Nail a Niche With Landing Pages
    2. What is a Landing Page? The 1 st Page a Site Visitor Sees Is A Landing Page. Do You Keep Your Promises? Why a Niche Landing Page?
      • So you don’t lose business.
      • Keep People Focused On What They AND You Want.
      • Improve The User Experience.
    3. Advertising is Making A Promise!
        • When you Advertise Online, even in a Natural Search Result, you are promising site visitors the following;
      Landing Pages Keep Your Promises.
      • You Have What They Want.
      • You Will Make It Easy To Get It
      • You Won't Distract Them With Other Stuff.
    4. Before you Call Your Web “Guy” You have some work to do. Determine:
      • How Many Landing Pages You Need
      • The Business Objective of Each Landing Page.
      • The Copy, Images You Want. (Headlines etc.)
      You Should Have Only One Landing Page Per Product Or Service You Offer. How To Layout a Niche Landing Page...
    5. Niche Landing Page Layout
    6. Tips For Niche Landing Pages For More Information, Visit: http://www.emarketingmatador.com/how-to-nail-a-niche-with-landing-pages
      • You have 5 Seconds
      • Embrace White Space
      • Always Be Relevant
      • Sell The Offer, Not the Product
      • Lose the Site Navigation
      • Use Images The Show a “Better Life”
      • Write For Scanning.
      • Test With Constraint
      • Make A Template
    SlideShare Zeitgeist 2009

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