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Ranking mundial de agencias de relaciones públicas en 2013
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Ranking mundial de agencias de relaciones públicas en 2013

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El el 2013, las agencias de relaciones públicas movieron globalmente más de 7.000 millones de dólares. Así lo indica el Reporte Holmes 2013.

El el 2013, las agencias de relaciones públicas movieron globalmente más de 7.000 millones de dólares. Así lo indica el Reporte Holmes 2013.

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  • 1. http://worldreport.holmesreport.com/ Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms—many of which operate under separate brands but nevertheless report into the listed PR agency. For full methodology please visit globalpragencies.com/methodology. For firms that submitted numbers in pounds sterling or euros, conversions were made using exchange rates as of 12/31/2012. In some cases, where last year’s submitted numbers were used for comparison purposes, growth numbers may be lower because of exchange rate fluctuations than they would have been in constant currency terms. For entries in this color, The Holmes Report has estimated revenues for these firms. In many cases, the parent companies of these firms have elected not to provide revenue numbers for individual firms in response to Sarbanes-Oxley financial regulations. THE GLOBAL 250 AGENCY RANKING 2013 RANK RANK AGENCY NAME HQ FEE INCOME GROWTH 2012 2012 FEE INCOME 2011 STAFF % 1 1 Edelman USA 665,600,000 614,900,000 8.2 5021 2 2 Weber Shandwick USA 628,350,000 590,000,000 6.5 n/a 3 3 Fleishman Hillard USA 546,000,000 520,000,000 5.0 n/a 4 4 MSLGroup France 526,000,000 474,000,000 11.0 n/a 5 5 Burson Marsteller USA 454,500,000 450,000,000 1.0 n/a 6 7 Ketchum USA 440,000,000 386,000,000 14.0 n/a 7 6 Hill+Knowlton Strategies USA 390,000,000 390,000,000 n/a n/a 8 8 Ogilvy Public Relations Worldwide USA 297,000,000 280,000,000 6.1 n/a 9 9 Havas PR 1 France 224,000,000 208,000,000 7.7 n/a 10 11 Brunswick UK 210,000,000 200,000,000 5.0 n/a 11 10 FTI Consulting USA 186,700,000 200,900,000 -7.1 n/a 12 13 GolinHarris USA 175,000,000 150,000,000 16.7 735 13 12 Cohn Wolfe USA 159,000,000 150,000,000 6.0 n/a 14 15 Media Consulta International Germany 143,070,435 126,259,560 13.3 614 15 14 Grayling UK 132,912,000 144,000,000 -7.7 n/a 16 16 APCO Worldwide USA 121,800,000 120,701,000 1.0 606 17 17 Waggener Edstrom Worldwide, Inc. USA 118,462,000 115,832,000 2.3 n/a 18 18 Porter Novelli USA 116,000,000 115,000,000 0.9 n/a 19 24 BlueFocus PR Group China 87,771,000 63,200,000 38.9 1140 20 20 Public Système Hopscotch 2 France 77,395,950 75,022,650 3.2 545 21 21 ChandlerChicco Companies USA 76,000,000 72,800,000 4.4 n/a 22 25 FSB Comunicações Brazil 71,006,375 62,161,382 14.2 584 23 22 RLM Finsbury US/UK 70,000,000 70,000,000 n/a n/a 24 23 KREAB Gavin Anderson UK/Sweden 66,600,000 66,000,000 0.9 n/a 25 30 W2O Group USA 62,005,000 47,577,000 30.3 305 26 29 Res Publica (National PR) Canada 60,000,000 49,800,000 20.5 400 27 19 Ruder Finn, Inc. USA 56,148,000 57,663,000 -2.6 485
  • 2. THE GLOBAL 250 AGENCY RANKING 2013 RANK RANK AGENCY NAME HQ FEE INCOME GROWTH 2012 2012 FEE INCOME 2011 STAFF % 28 28 Text100 Corporation USA 50,890,670 50,240,310 1.3 476 29 26 Bell Pottinger Private 3 UK 47,313,690 51,227,550 -7.6 222 30 38 College Hill UK 47,263,287 38,808,750 21.8 316 31 35 fischerAppelt Germany 46,345,275 41,928,300 10.5 305 32 36 Hering Schuppener Germany 46,279,350 42,192,000 9.7 161 33 33 Freud Communications UK 45,413,013 41,980,000 8.2 240 34 32 CDN Comunicação Corporativa Brazil 44,000,000 42,000,000 4.8 363 35 39 MWW USA 42,875,000 38,626,000 11.0 207 36 37 Dentsu Public Relations Inc. Japan 42,000,000 40,000,000 5.0 223 37 34 Citigate Dewe Rogerson UK 39,810,486 41,599,254 -4.3 n/a 38 27 PRAP Japan, Inc. Japan 36,229,000 50,788,000 -28.7 116 39 40 Lewis PR UK 35,819,000 34,948,000 2.5 260 40 42 Marina Maher Communications USA 35,000,000 31,500,000 11.1 n/a DeVries PR USA 35,000,000 n/a n/a n/a 41 42 46 DKC Public Relations USA 32,896,560 27,413,800 20.0 154 43 51 Finn Partners USA 32,293,000 23,783,000 35.8 233 44 45 MHP Communications UK 29,601,135 28,674,372 3.2 155 45 43 Qorvis Communications USA 29,500,000 29,500,000 n/a 102 46 44 Citizen Relations USA 28,500,000 27,000,000 5.6 n/a 47 48 Bite Communications USA 26,895,639 25,614,894 n/a n/a Good Relations Group UK 26,087,566 n/a n/a 174 48 49 47 Barabino & Partners Italy 26,000,000 n/a n/a n/a 50 49 Hotwire Public Relations UK 25,626,802 24,659,306 3.9 168 51 52 Llorente & Cuenca Spain 25,183,350 23,996,700 4.9 298 52 63 Allison+Partners USA 25,000,000 19,400,000 28.9 130 53 50 AGT Communications Group Russia 24,808,978 23,786,744 4.3 n/a 54 84 Zeno Group USA 24,412,282 14,047,832 73.8 77 Racepoint Group USA 24,000,000 20,000,000 20.0 150 55 56 67 Cone USA 24,000,000 n/a 10.0 110 57 56 Prime PR Sweden 23,733,000 21,398,600 10.9 n/a 58 56 Blue Rubicon UK 23,412,960 20,180,550 16.0 n/a 59 54 Fishburn Hedges UK 22,762,600 21,732,900 4.7 127 60 96 We Are Social UK 22,750,085 13,172,754 72.7 300 61 57 Four Communications Group plc UK 22,712,569 22,158,781 2.5 146.1 62 62 The Red Consultancy UK 22,564,240 19,589,105 15.2 n/a 63 55 Oliver Schrtt Kommunikation Germany 21,908,196 21,834,360 0.3 135 64 65 CROS Russia 21,550,000 20,000,000 7.7 133 65 53 Professional Public Relations Pty Ltd Australia 20,488,112 21,269,599 -3.7 125 66 59 Strategic Public Relations Group Hong Kong 20,320,000 20,190,000 0.6 280
  • 3. THE GLOBAL 250 AGENCY RANKING 2013 RANK RANK AGENCY NAME HQ FEE INCOME GROWTH 2012 2012 FEE INCOME 2011 STAFF % 67 74 Interel Belgium 20,173,050 16,717,110 20.7 n/a 68 86 Geelmuyden.Kiese Group Norway 20,161,160 15,933,820 26.5 100 69 69 Tonic Health UK 20,053,878 18,230,798 10.0 n/a 70 70 Coyne PR USA 20,027,000 n/a n/a 110 71 64 Taylor USA 19,800,000 19,100,000 3.7 95 Mostra Belgium 19,777,500 21,096,000 -6.3 140 72 73 81 Gibbs & Soell, Inc. USA 19,734,980 15,979,927 23.5 119 74 66 The Outcast Agency USA 19,240,000 18,500,000 4.0 n/a 75 58 Cooney/Waters Group USA 18,961,000 20,433,000 -7.2 65 76 75 Mikhailov & Partners Russia 18,870,372 20,117,673 -6.2 86 77 80 Atomic USA 18,700,000 16,100,000 16.1 117 Action Global Communications Cyprus 18,000,000 14,000,000 28.6 300 78 79 89 Rowland Australia 17,943,977 13,081,112 37.2 92 80 88 French/West/Vaughan USA 17,186,330 13,325,710 29.0 84 81 72 Prain South Korea 17,000,000 17,794,000 -4.5 130 82 71 Padilla Speer Beardsley Inc. USA 16,875,860 17,834,808 -5.4 113 83 76 A&B One Germany 16,744,950 16,349,400 2.4 101 84 78 Inforpress Spain 16,540,583 15,401,124 7.4 188 85 79 Peppercom USA 16,172,652 15,120,681 7.0 81 86 77 Farner Consulting Switzerland 16,100,000 17,100,000 -5.8 60 87 83 Maitland UK 15,446,050 13,971,150 10.6 45 88 87 Adfactors PR Private Limited India 15,400,000 13,390,000 15.0 380 89 95 Prosek Partners 4 USA 15,000,000 12,600,000 19.0 58 90 97 ergo Kommunikation Germany 14,899,050 12,921,300 15.3 110 91 110 Olson PR USA 14,750,000 14,000,000 5.4 75 PR One South Korea 14,746,544 11,520,737 28.0 130 92 93 103 Hunter Public Relations USA 14,554,310 12,031,691 21.0 82 94 109 Mitchell Communications Group, LLC USA 14,335,377 10,157,005 41.1 76 95 123 achtung! Germany 14,305,725 10,257,930 39.5 100 96 85 M Booth USA 14,240,195 13,892,873 2.5 n/a 97 93 Shift Communications Inc. USA 14,225,795 12,673,822 12.2 100 98 94 5W Public Relations USA 14,188,564 12,656,123 12.1 92 99 102 Faktor 3 Germany 13,976,100 12,262,050 14.0 134 100 108 Haberlein & Maurer Germany 13,976,100 11,533,510 21.2 n/a 101 115 Brands2Life UK 13,169,790 11,543,890 14.1 97 102 100 RF Binder USA 13,136,803 12,450,000 5.5 75 103 106 CRT/tanaka USA 13,009,202 11,572,544 12.4 74 104 98 Makovsky & Company USA 13,000,000 12,500,000 4.0 51 105 101 Frank PR UK 12,901,144 12,804,831 0.8 74 106 90 Lansons Communications UK 12,605,912 13,091,356 -3.7 79
  • 4. THE GLOBAL 250 AGENCY RANKING 2013 RANK RANK AGENCY NAME HQ FEE INCOME GROWTH 2012 2012 FEE INCOME 2011 STAFF % 107 107 Formula USA 12,518,123 11,565,878 8.2 n/a 108 119 Fahlgren Mortine USA 12,397,732 10,532,642 17.7 69 109 113 AMI Communications Czech Republic 12,262,050 11,339,100 8.1 117 110 105 Jeschendko MediaAgentur Germany 12,182,940 12,182,940 n/a n/a 111 121 Jackson Spalding USA 12,095,500 10,465,757 15.6 82 112 112 Imre USA 12,000,000 11,000,000 9.1 81 113 125 Davies USA 11,955,649 9,963,041 20.0 34 V+O Communication Greece 11,688,773 10,310,553 13.4 95 Nelson Bostock Group Limited UK 11,533,842 10,214,720 12.9 76 124 Communications Consulting Thailand 11,450,000 11,450,000 n/a 38 114 115 127 116 117 125 First House Norway 11,284,427 8,708,239 29.6 234 118 120 SparkPR USA 11,280,339 10,531,890 7.1 n/a 119 111 Wellcom France 11,207,250 9,888,750 13.3 90 120 122 TRACCS Saudi Arabia 10,870,000 10,180,000 6.8 188 Iris Worldwide UK 10,858,856 4,288,326 153.2 n/a 121 122 124 Kaplow USA 10,850,000 10,024,000 8.2 59 123 99 Levick Strategic Communications, LLC USA 10,793,299 12,459,523 -13.4 49 124 126 Rasky Baerlein USA 10,689,403 n/a n/a n/a 125 133 TVC Group UK 10,568,350 8,779,860 20.4 n/a 126 128 The BIG Partnership UK 10,484,714 10,025,316 4.6 91 127 220 Fortune PR Indonesia 10,055,460 3,365,011 198.8 100 128 148 Stanton Communications, Inc. USA 9,866,776 11,341,000 -13.0 31 129 118 Widmeyer Communications USA 9,839,514 9,086,689 8.3 30 130 132 Cake UK 9,755,400 8,537,925 14.3 n/a Powerscourt UK 9,607,443 7,906,752 21.5 27 131 132 146 LaunchSquad USA 9,387,224 7,456,140 25.9 85 133 117 Approach Brazil 9,300,000 8,200,000 13.4 135 134 140 TBWA/Corporate France 9,229,500 7,775,400 18.7 150 135 152 Diplomat Communications Sweden 9,229,500 6,994,051 32.0 35 136 134 3 Monkeys Communications Limited UK 9,058,038 8,713,588 4.0 56 137 139 Kirchoff Consult Germany 8,702,100 7,911,000 10.0 110 138 129 The Hoffman Agency USA 8,650,000 9,150,000 -5.5 87 139 143 SenateSHJ New Zealand 8,635,117 7,536,325 14.6 37 140 130 Red Door Communications UK 8,581,500 9,026,997 -4.9 45 141 156 Hanover UK 8,555,486 7,484,018 14.3 41 142 187 kwittken + company worldwide USA 8,500,000 5,000,000 70.0 40 143 142 KPR & Associates, Inc. South Korea 8,444,500 7,544,560 11.9 96 144 141 JeffreyGroup USA 8,400,330 7,649,868 9.8 104 145 154 Lift Consulting Portugal 8,247,365 6,885,243 19.8 78 146 144 Octopus UK 8,179,903 7,859,601 4.1 n/a
  • 5. THE GLOBAL 250 AGENCY RANKING 2013 RANK RANK AGENCY NAME HQ FEE INCOME GROWTH 2012 2012 FEE INCOME 2011 STAFF % 147 149 Agence Elan France 8,042,850 7,127,450 12.8 n/a 148 138 Horn Group USA 8,000,000 7,900,000 1.3 25 149 136 Airfoil Group USA 7,867,069 8,127,627 -3.2 52 150 159 Eulogy UK 7,788,061 n/a n/a n/a 151 175 Pegasus UK 7,596,205 5,710,161 33.0 44 152 151 CP/compartner Germany 7,515,450 6,997,860 7.4 78 153 147 komm.passion Germany 7,251,750 7,212,195 0.5 58 154 173 Matter Communications USA 7,000,000 5,750,000 21.7 58 155 157 EMG Netherlands 6,988,050 6,724,350 3.9 48 156 209 Marco de Comunicacion Spain 6,922,125 3,955,500 75.0 45 Max Borges Agency USA 6,910,743 n/a n/a 36 157 158 162 Imagem Corporativa Brazil 6,732,343 6,205,683 8.5 86 159 158 Pro-Vision Communications Russia 6,690,821 6,819,040 -1.9 70 160 186 Public Communications Inc. USA 6,546,731 4,788,597 36.7 50 161 178 MCG Medical Consulting Group Germany 6,473,835 5,313,190 21.8 36 162 160 Fink & Fuchs Public Relations Germany 6,460,650 6,592,500 -2.0 64 Mischief UK 6,394,665 5,350,837 19.5 65 163 164 170 Shine Communications UK 6,342,636 6,225,571 1.9 55 165 168 Lou Hammond & Associates USA 6,318,272 5,952,850 6.1 40 Lambert, Edwards & Associates USA 6,026,000 5,306,000 13.6 36 166 167 185 Talk PR UK 6,023,960 5,002,894 20.4 42 168 163 PAN Communications USA 6,002,000 6,113,000 -1.8 39 169 167 Bliss Integrated Communications USA 5,698,000 5,965,000 -4.5 33 170 192 Clarion Communications UK 5,690,650 4,657,050 22.2 32 171 166 McNeely Pigott & Fox Public Relations USA 5,640,530 5,989,743 -5.8 46 172 165 Consolidated PR UK 5,630,492 6,388,161 -11.9 43 173 177 RBB Public Relations, LLC USA 5,603,460 5,400,000 3.8 31 174 Dodge Communications USA 5,510,756 n/a n/a 42 175 JP Kom Germany 5,500,000 n/a n/a 38 176 Newgate Communications UK 5,463,024 1,260,073 333.5 n/a 177 189 JPA Health Communications 5 USA 5,307,391 4,746,484 11.8 26 178 172 Spectrum Science Communications USA 5,225,000 5,100,000 2.5 25 179 191 Just: Health UK 5,123,211 4,677,231 9.5 26 180 174 Freshwater UK 5,115,081 5,701,782 -10.3 44 n2n communications Australia 5,100,000 4,200,000 21.4 32.4 181 182 200 salt UK 5,015,902 4,710,232 6.5 32 183 196 Singer Associations USA 4,907,595 0 n/a 12 184 195 Linhart PR USA 4,899,244 4,599,067 6.5 28 185 188 Haas & Health Partner Germany 4,878,450 4,825,710 1.1 37 186 215 FoodMinds USA 4,859,213 3,515,753 38.2 17
  • 6. THE GLOBAL 250 AGENCY RANKING 2013 RANK RANK AGENCY NAME HQ FEE INCOME GROWTH 2012 2012 FEE INCOME 2011 STAFF % 187 193 RevvieHealth USA 4,850,000 4,650,000 4.3 20 188 190 Speed Communications UK 4,803,546 4,939,881 -2.8 39 189 202 360 Public Relations USA 4,752,383 4,184,545 13.6 33 190 198 Kaltwasser Kommunikation Germany 4,733,415 4,431,978 6.8 32 191 203 Brandzeichen Germany 4,641,120 4,271,940 8.6 35 192 206 CooperKatz & Company, Inc. USA 4,622,315 4,060,058 13.8 28 193 210 Integral PR Services Pvt Limited India 4,600,000 3,910,000 17.6 77 194 197 Cerrell Associates US 4,505,793 4,467,123 0.9 21 195 176 Publicasity UK 4,445,211 4,285,872 3.7 34 196 205 Pretty Green UK 4,435,455 4,115,280 7.8 36 197 199 L C Williams & Associates USA 4,404,394 4,387,355 0.4 26 198 183 Intermarket Communications USA 4,312,805 4,837,425 -10.8 18 199 241 Tangerine PR UK 4,294,002 2,939,627 46.1 n/a 200 207 cirkle UK 4,254,980 4,228,966 0.6 28 Creative Crest India 4,200,000 3,500,000 20.0 65 201 202 214 Standing Partnership USA 4,100,532 3,568,886 14.9 29 203 235 Borders + Gratehouse USA 4,093,335 2,982,627 37.2 23 Blick & Staff USA 3,993,860 n/a n/a 15 204 205 221 Cambre Associates Belgium 3,972,641 3,408,323 16.6 25 206 204 Lane USA 3,968,034 4,144,944 -4.3 26 The Frause Group USA 3,963,000 3,682,075 7.6 22 207 208 223 GroundFloor Media USA 3,874,878 3,305,110 17.2 20 209 213 HBI International Germany 3,810,465 3,559,950 7.0 22 210 212 Open Road UK 3,658,275 3,593,239 1.8 20 211 Berkeley PR International UK 3,633,887 2,879,469 26.2 35 212 Trigger Oslo Norway 3,559,950 n/a n/a n/a 213 225 Crux Kommunikasjon Norway 3,500,000 3,700,000 -5.4 10 214 233 CCgroup UK 3,485,021 3,159,647 10.3 23 Teamspirit Public Relations UK 3,450,160 2,876,217 20.0 20 215 216 244 Whyte Corporate Affairs Belgium 3,446,559 2,706,933 27.3 18 217 219 Dukas Public Relations USA 3,438,000 3,389,000 1.4 16 218 232 Storymaker Germany 3,335,805 3,072,105 8.6 30 219 237 The Skills Group Austria 3,296,250 2,966,625 11.1 19 220 218 Schneider Associates USA 3,280,000 3,830,000 -14.4 18 Morris + King USA 3,181,416 n/a n/a 23 221 222 240 Focus PR UK 3,151,890 2,910,252 8.3 27.3 223 238 Johnson King UK 3,136,647 3,007,071 4.3 25 224 243 Threepipe Communications Limited UK 3,132,048 2,696,303 16.2 28 225 231 INC Italy 3,032,550 3,060,239 -0.9 24 Fundamento Comunicação Corporativa Brazil 2,950,000 2,310,000 27.7 50 226
  • 7. THE GLOBAL 250 AGENCY RANKING 2013 RANK RANK AGENCY NAME HQ 227 GROWTH 2011 STAFF % Schwartz Public Relations Germany 2,900,700 2,900,700 n/a 16 228 Reputation Partners USA 2,900,000 2,400,000 20.8 13 229 W Communications UK 2,895,728 1,821,008 59.0 25 230 Trevelino/Keller USA 2,888,624 n/a n/a 16 MCS Healthcare Public Relations USA 2,877,962 3,771,495 -23.7 17 232 EON Stakeholder Relations Philippines 2,740,000 2,200,000 24.5 65 233 Seesame Communication Experts Slovakia 2,647,548 2,452,410 8.0 25 234 Unity UK 2,624,390 n/a 11.0 21 Atmosphere Communications South Africa 2,490,000 2,440,000 2.0 32 236 Chameleon PR UK 2,460,453 2,660,650 -7.5 17 237 Avian Media India 2,400,000 2,100,000 14.3 100 238 Red Lorry Yellow Lorry UK 2,375,440 1,788,490 32.8 22 239 Kohnstamm Communications USA 2,345,479 n/a n/a 16 240 energi PR Canada 2,292,129 n/a n/a 15 241 FJ Communications Spain 2,200,000 1,900,000 15.8 21 Barrett Dixon Bell UK 2,128,766 2,141,310 -0.6 16 243 O'Malley Hansen Communications USA 1,980,000 2,951,200 -32.9 14 244 Florence Gillier & Associes France 1,950,062 2,015,987 -3.3 14.3 245 PR Partner Russia 1,900,000 1,500,000 26.7 26 246 Babel Public Relations UK 1,813,992 1,160,288 56.3 12 247 Neopublic Porter Novelli Slovakia 1,807,664 1,714,050 5.5 25 248 Lagrant Communications USA 1,700,000 1,800,000 -5.6 15 249 24/7PR Poland 1,606,745 1,211,907 32.6 31 Trylon SMR USA 1,605,194 n/a n/a 6 231 235 242 250 229 FEE INCOME 2012 2012 FEE INCOME 211 247 236 242 TABLE NOTES 1 - Havas PR was Euro RSCG Worldwide Back to agency 2 - Publc Systeme Hopscotch was Hopscotch Back to agency 3 - Bell Pottinger Private and Good Relations Group are new entities formed after the MBO of parts of Bell Pottinger Group’s business from Chime Communications in July 2012. Both entries include a calculation by each firm of their full-year PR fee income. Back to agency 4 - Prosek Partners was CJP Back to agency 5 - JPA was Jones Public Affairs Back to agency