Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
eMarketer Webinar: Key Digital Trends for 2011
1. Principal Analysts, eMarketer, Inc. Key Digital Trends for 2011 Sponsored by: Presented By: Noah Elkin Debra Aho Williamson David Hallerman D E C E M B E R 1 6 2 0 1 0 N E W Y O R K NY
2. 7 Trends for 2011 Trend 1: Apps Invade All Platforms Trend 2 : Content Consumption Convergence Trend 3: Location, Location, Location Trend 4: Social Gets Its Share of Marketing Dollars Trend 5: Real-Time Bidding Trend 6: Targeting Audiences vs. Content Trend 7: Online Privacy Debate Heats Up
3. Trend #1 Apps Invade All Platforms Noah Elkin Principal Analyst, eMarketer, Inc. @noahelkin
25. Marketer perspectives: Intel and GM “ Intel has been an early adopter in social media, but we haven’t funded it as well as many of us would like. Social media is not free. We don’t want to tap into our paid media budget. We want to separate those two while driving deeper integration between paid and social media.” — eMarketer interview with Kathleen Malone, Senior Manager and Social Media Strategist “ The brand teams have never budgeted their own line items [for social media marketing]. Now, marketing rightfully is becoming more involved in the planning and budgeting, and also the strategic side of it. The brands are now baking social into their overall marketing budget.” — eMarketer interview with Christopher Barger, Global Director of Social Media
41. Regulation: More people trust the government than advertisers ( but most don’t trust either entity )
42. Privacy concerns ( or not ) among half of social network users Source: Marist Institute, July 2010
43. Unica’s Definition of Interactive Marketing Engaging each customer and prospect in a cross-channel dialog that builds upon their past and current behavior
44. Survey Results: “Are you doing ‘interactive marketing?’” From Unica’s global survey of senior marketers, launched October 2010
45. Survey Results: “What makes interactive marketing hard?” From Unica’s global survey of senior marketers, launched October 2010
46. Unica’s Interactive Marketing Technology Framework Facilitates collaboration and cross-channel planning, design, execution, and measurement. Integrated Marketing Operations Awareness Decisioning Execution Plans & Budgets People & Processes Data & Assets Measurement & Performance Web Analytics Predictive Analytics Visual Exploration Event Detection Segmentation Offer Management Real-Time Targeting Interaction History Contact Optimization Email Inbound Integration Lead Routing & Monitoring Distributed Marketing Search Optimization
47. Unica, an IBM Company 100% focused on marketing Over 1,500 customers worldwide Market leading cross-channel campaign management Solutions available both OnDemand and Enterprise
48. Privacy concerns ( or not ) among half of social network users Source: Marist Institute, July 2010
49. 7 Trends for 2011 Trend 1: Apps Invade All Platforms Trend 2 : Content Consumption Convergence Trend 3: Location, Location, Location Trend 4: Social Gets Its Share of Marketing Dollars Trend 5: Real-Time Bidding Trend 6: Targeting Audiences vs. Content Trend 7: Online Privacy Debate Heats Up
50. Twitter hashtag: #eMwebinar Sponsored by: Key Digital Trends for 2011 Questions & Answers Registrants will receive an email tomorrow that includes a link to view the slide deck and webinar recording. For more discussion, please join us after the webinar on LinkedIn. Search for the eMarketer Group and click on Discussions. To learn about eMarketer Total Access please visit www.emarketer.com/products or contact us: (800) 405-0844 [email_address] Principal Analysts, eMarketer, Inc. Presented by: Noah Elkin, Debra Aho Williamson and David Hallerman