7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
Upcoming SlideShare
Loading in...5

7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey



eMarketer CEO Geoff Ramsey discusses the 7 key digital trends for 2011, including best practices, case studie

eMarketer CEO Geoff Ramsey discusses the 7 key digital trends for 2011, including best practices, case studie



Total Views
Views on SlideShare
Embed Views



37 Embeds 6,938

http://www.emarketer.com 3222
http://www.pathtopurchase.com 2197
http://fuelingnewbusiness.com 773
http://leanderwattig.de 166
http://www.antonioalcocer.com 108
http://ammvizeum.wordpress.com 99
http://paper.li 69
http://49pixels.ca 61
http://www.marketing-pub.fr 47
http://versicherungzweinull.wordpress.com 37
http://tilo-bonow.de 34
http://blog.delbono.eu 27
http://translate.googleusercontent.com 22
url_unknown 18
http://pathtopurchase.com 8
http://jeffflemings.posterous.com 6
http://datatrends.posterous.com 5
http://webcache.googleusercontent.com 5
http://static.slidesharecdn.com 4
http://feeds.feedburner.com 4
http://www.netvibes.com 3
http://comin.20minutos.es 3
http://www3.emarketer.com 2
http://20thman.posterous.com 2
http://emarketer.com 2
http://www.emarketer.tv 2
http://blog.michaelsalafia.com 2
http://digifone.blogspot.com 1
http://www.google.com.ar 1
http://www.twylah.com 1
http://newsblur.com 1
http://www.khrixy.appspot.com 1
http://posterous.com 1
http://twentyfirstcenturycat.wordpress.com 1
http://innoservices.wordpress.com 1
http://www.slideshare.net 1
http://digifone.blogspot.com.br 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey Presentation Transcript

  • 1. F E B R U A R Y 2 2 0 1 1 N E W Y O R K N Y 7 Key Digital Trends for 2011 Geoffrey Ramsey @geofframsey
  • 2. What we’ll look at this morning… Trend 1: Shifting Content Consumption Patterns Trend 2 : Shifting Media Dollars Trend 3: Apps, Apps, Everywhere! Trend 4: Social Media Even More Critical Trend 5: Location Is More Than a Check-In Trend 6: Online Buying Gets More Efficient, Targeted Trend 7: Magnetic Content Rules
  • 3. Trend #1 Shifting Content Consumption Patterns
  • 4. TV: 4 hrs, 24 mins Internet: 2 hrs, 35 mins Mobile: 50 mins Newspapers: 30 mins Magazines: 20 mins
  • 5. Consumers engage seamlessly with content across multiple platforms
  • 6. … and pay close attention to the way devices and context increase the appeal of advertising
  • 7. Trend #2 Shifting Media Dollars
  • 8.  
  • 9. edge of cliff here
    • Accountability mandate driving need for more efficient media
    • Fragmentation = niche audiences
    • Shift to “owned” and “earned media”
  • 10.
    • Influx of SMB buyers due to self-serve display buying platforms
    • Improved quality of display targeting, buying efficiencies (RTB), creative and measurement
    • Hockey stick growth in video
    Display = $10.1 B Plus, under the right conditions, people will pay attention to banner ads…
  • 11. Trend #3 Apps, Apps, Everywhere
  • 12. 6.6 billion In-app ads = 5% of total mobile ad spending in US
  • 13.  
  • 14. Installed base of both smartphones and tablets will continue to see strong growth
  • 15. Trend #4 Social Media Becomes Essential
  • 16. Social media will rival email marketing for budget increases
  • 17. Social media gets a bigger share of marketing dollars in 2011
  • 18. As CPG marketers funnel more funds toward social media and brand advertising, spending on traditional forms of advertising is falling It’s less about buying social media, and more about how you can earn and own it! It’s all a matter of TRUST Consumers trust each other more than they do marketers
  • 19. The Hierarchy of TRUSTED Sources #1 Friends, Family Editorial Content, Traditional and Online Face-to-face, personal interactions Sources: Edelman; ARAnet; Lightspeed Research; Technorati, etc Advertiser “ Social Sites” Real Friends Someone I follow on Twitter
  • 20. Businesses are divided on who should manage social media
  • 21.  
  • 22. Social media is no longer an add-on for marketers
    • Usage of social media tools is still growing. 80% of companies with 100+ employees will use social media marketing in 2011 .
    • Budgets are increasing. Marketers are shifting funds into social media and away from other types of marketing.
    • Integration is key. Although some companies have created separate social media departments, the more common trend is to integrate it across company functions.
    • The need for ROI is critical. Without it, future spending increases may be curtailed.
  • 23. Mobile social network usage will more than double between 2010 and 2015
  • 24. Thank you Twitter @geofframsey Won’t you “like” me?
  • 25. eMarketer: A business information service unlike any other Founded in 1996, eMarketer has become the first place to look for unbiased research and trend analysis on digital marketing and media. Approach & Expertise
    • We aggregate, filter, organize and analyze data from more than 4,000 global sources.
    • By doing so, eMarketer provides its customers with a level of confidence far greater than a single source ever could.
    • Analysts put the data into context covering all aspects of the market, with overviews and insights that cannot be found anywhere else.
  • 26. The Total Access Advantage A few of our clients: Over 600 corporations , representing thousands of users, rely on Total Access , eMarketer’s subscription service. With Total Access, you get:
    • Thousands of detailed charts
    • Over 80 analyst reports per year
    • Interviews with industry leaders
    • Webinars, case studies and articles
    • Plus, the world’s largest searchable database of digital marketing statistics