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E learning fitness world of fitness fiaf mimi rodriguez adami

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  • 1. E-LEARNING FITNESS PROJECT KICK-OFF MEETING “ The World of Fitness” Rome, 04.02.2011 Mimi Rodriguez Adami Technical Director Federazione Italiana Aerobica e Fitness www.elearningfitness.eu    
  • 2. A LONG, LONG TIME AGO … NOT REALLY
    • 1930’s and 40’s Jack LaLanne in the USA was promoting strength training and body building.
    • 1960’s and 70’s Dr Kenneth Cooper and NASA
    • “ Jogging”
    • 1970’s – 80’s It all started with Jackie Sorensen and Jane Fonda”Aerobics”
    • 1990’s Step, Slide, Spinning, AquaFitness,
    • Pilates, Mind Body Fitness
    • 2010 HEPA and EIM
  • 3. A LOT OF MISTAKES HAVE BEEN MADE
    • High Impact Aerobics
    • Super coordinated aerobic dance exercise
    • High intensity spinning
    • Exasperated body building
    • Use of drugs and other “enhancing” substances
    • Unqualified instructors
  • 4. AND THE MISTAKES HAVE BEEN GLOBAL
      • USA - CANADA
      • JAPAN - KOREA
      • AUSTRALIA – NEW ZEALAND
      • EUROPE
      • CENTRAL - SOUTH AMERICA
      • ……
  • 5. THE INTERVENTION HAS BEEN LOCAL BUT IS BECOMING GLOBAL
    • Local organizations are:
      • Spreading internationally
      • Forming alliances
    • New organizations are being created on the basis of needs by:
      • Employers
      • Employees
      • Consumers
      • Professional groups
  • 6. The Fitness Industry has grown
    • Shoes and wearing apparel,
    • Equipment and new training techniques,
    • Pools and aquatic exercise environment,
    • Flooring and exercise specific architecture
    • Computer technology and software,
    • Heart rate monitors, body fat analyzers
    • Music and music systems
    • and beyond….and continues to grow
  • 7. Multi-Million Euro Industry
    • What is its objective?
    • The health and wellness of the consumer
    • But was it achieving its goal?
  • 8. Time for a Change
    • EQF – Fitness 2003 – 2005
      • Group Fitness Instructor
      • AquaFitness Instructor
      • Fitness (Weightroom) Instructor
      • Personal Trainer
    • ECVET – Fitness – 2007
    • EA- Fitness – 2008 – 2010
  • 9. So What Has Changed?
    • Many unqualified instructors are still teaching
    • Many fitness myths still prevail
    • Medical costs are soaring
    • Obesity and overweight continue to “expand”.
    • There is still a vast sedentary population
  • 10. Why?
    • Research shows that physically active people live longer, have a better quality of life and cost the system less €€€
    • Inactive people have a less healthy lifestyle, tend to be less productive for society and can become a burden for the governments due to health care.
  • 11. How do we activate people?
    • Qualified exercise professionals
    • Safe and effective exercise programmes
    • A healthy and positive environment
    • Motivation to contine to exercise
    • Make them enjoy the physical activity
    • They have to have…
    • FUN!!!
  • 12. What is the key?
    • The instructor/exercise professional plays a key role in activating people to fitness
    • Often poorly paid, overworked, no benefits …
    • Not incentivated to obtain or maintain qualification…
    • What can be a solution?
  • 13. E-Learning Fitness
    • We have a big job ahead of us
    • Prepare for the future of fitness and health in the 21st Century
    • Dec 21st, 2012 will not be the end of the world but the beginning of a New World based on communication, sharing and health enhancing physical activity
    • We have a DREAM…
  • 14. It’s a BIG job!
    • Can it be done?
    • Sure if we stop talking and start doing!!!
    • So we can get
    • MORE PEOPLE, MORE ACTIVE, MORE OFTEN
  • 15.
    • THANK YOU !!!
    • Questions ?
    • Comments ?
    • Suggestions ?
  • 16. FIAF Federazione Italiana Aerobica e Fitness Casella Postale 6284- 00195 Roma Tel.: (+39) 0637352328 info@fiaf.it - www.fiaf.it MORE PEOPLE, MORE ACTIVE, MORE OFTEN