Tsingtao beer,case about china business in US

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When Americans want a beer when you are trying Chinese food in China Town, they will ask for a bottle of Tsingtao beer.

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Tsingtao beer,case about china business in US

  1. 1. Tsingtao Beer<br />By Anna Taskaeva<br />www.china-business-connect.com<br />@BusinessChina0<br />e-Learning China Business <br />
  2. 2. Summary<br />Some historical facts<br />Tsingtao beer is one of the first Chinese brands entered US in early 1970s. <br />It represents the friendship between China and US. <br />It is decent recognized Chinese brand. <br />However, the brand is still staying in China Town today. <br />
  3. 3. Summary<br />When Americans want a beer when you are trying<br />Chinese food in China Town, they will ask for a bottle of<br />Tsingtao beer. Whenever they drink at home, bars, or<br />other restaurants, they won't think about Tsingtao beer,<br />the connection is still missing there.<br />
  4. 4. Questions<br />If Tsingtao decide to push to enter US, what should they do to build their brand among main stream market?<br />Where to start? <br />Who could be their early target market? <br />What could be their position?<br />
  5. 5. Problem<br />Tsingtao beer wants to expand their US market niche<br />
  6. 6. The Issues<br />
  7. 7. The Issues<br />
  8. 8. Plan of actions. Possible decisions<br />
  9. 9. Thank You<br />info@china-business-connect.com<br />www.china-business-connect.com<br />@BusinessChina0<br />www.linkedin.com/groupRegistration?gid=2985397<br />www.facebook.com/group.php?gid=116437748381020<br />www.xing.com/net/pri28db51x/e-Learning-China-Business<br />www.china-business-connect.ning.com<br />

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