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Tsingtao beer,case about china business in US
 

Tsingtao beer,case about china business in US

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When Americans want a beer when you are trying Chinese food in China Town, they will ask for a bottle of Tsingtao beer.

When Americans want a beer when you are trying Chinese food in China Town, they will ask for a bottle of Tsingtao beer.

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    Tsingtao beer,case about china business in US Tsingtao beer,case about china business in US Presentation Transcript

    • Tsingtao Beer
      By Anna Taskaeva
      www.china-business-connect.com
      @BusinessChina0
      e-Learning China Business
    • Summary
      Some historical facts
      Tsingtao beer is one of the first Chinese brands entered US in early 1970s.
      It represents the friendship between China and US.
      It is decent recognized Chinese brand.
      However, the brand is still staying in China Town today.
    • Summary
      When Americans want a beer when you are trying
      Chinese food in China Town, they will ask for a bottle of
      Tsingtao beer. Whenever they drink at home, bars, or
      other restaurants, they won't think about Tsingtao beer,
      the connection is still missing there.
    • Questions
      If Tsingtao decide to push to enter US, what should they do to build their brand among main stream market?
      Where to start?
      Who could be their early target market?
      What could be their position?
    • Problem
      Tsingtao beer wants to expand their US market niche
    • The Issues
    • The Issues
    • Plan of actions. Possible decisions
    • Thank You
      info@china-business-connect.com
      www.china-business-connect.com
      @BusinessChina0
      www.linkedin.com/groupRegistration?gid=2985397
      www.facebook.com/group.php?gid=116437748381020
      www.xing.com/net/pri28db51x/e-Learning-China-Business
      www.china-business-connect.ning.com