Some issues in e-learning,education, and educationalmanagementFerran Ruiz TarragóPresident - School Education Council of CataloniaBarcelona, 7 June 2013UOC eLC International Seminare-Learning Around the World: Achievements,Challenges, and Broken Promises
Aim of the Seminar“The future challenges for the useof e-learning in differentcontexts will be discussed – boththe technological and, above all,the educational challenges”
Aim of the Seminar“The future challenges for the use ofe-learning in different contexts willbe discussed – both the technologicaland, above all, the educationalchallenges”What about management challenges?
The distinct worlds of eL• Business• Open & distance learning universities• “Traditional” universities• Schools
John Chambers“E-learning is thenext major killerapplication”Comdex, Las Vegas, 2001
e-learning in companies• Deliver just-in-time knowledge andtraining at the desktop• Facilitate adaptation to changingenvironments while updatingworkforce skills• Avoid interferences with working time• Reduce training costsTop-down industry
The industry of e-learning• Contents• Software – platforms – VLE – LMS• Economic model (users, costs)• Rights managenent• Privacy & security issues• Delivery & user support
Young learners (schooling)• Have limited capabilities ofindependent study and of settinglong-term goals• Learn interacting with classmates,teachers, and other people• Are not in the business of just-in-time learning for retraining and re-skilling
Aims of ICT in schools• Schools define, implement and assessways of accomodating ICT in differentschool situations and pedagogicalperspectives:– to improve teaching– as productivity tools– to support skills’ development– to foster constructivist approaches tolearningBottom-up approach
The current way educationalrelationships are structured ismore a product of tradition,faculty, economy, andmanagerial convenience thandue to intrinsic requirementsof learning and educating
“A business reflectsits manager”Kenichi OhmaeThe Mind of theStrategist (1982)
Some common features of the“managerial mindset”• Focus on the school, the closed“domain” in which they are incontrol, disregarding home andcommunity• Embody a culture of imposing goalsand contribute to it
Some common features of the“managerial mindset”• Thinking within the limits of currentevaluation and supervision systems• Is much more focused on doing thingsbetter rather than doing betterthings• Accountable to the top
Zuboff’s summary /1• Management was designed a hundred yearsago for low cost, efficient andstandardized production of goods• People today no longer experiencethemselves as anonymous mass consumers.• People today have became more complex,more educated, more informed, moretraveled, more experienced, and so theirneeds have shifted.
Zuboff’s summary /2• Systems have grown out of touch with thesociety around it, with the people thatthey should be serving.• The new needs of the individuals arelargely going not only unfulfilled butunnoticed (do not get on the radarscreen.)• How to realign commercial operations withthe new needs – very hard to do it frominside the old model, because it wascreated to keep consumers out.
Zuboff’s summary /3• It is very difficult from within the currentmanagement system, to reach out andrealign with the needs of the population.• There is so much economic (educational)value seating in the new subjective needsof people.• When we figure out how to reconfigure tomeet those needs, masses of wealth(learning) are created.
“The old logic of wealthcreation worked fromthe perspective of theorganization and itsrequirements ... nowwe need a logic basedon the individual.”Creating value in the age ofdistributed capitalism (2010)Shoshana Zuboff
“It’s management’sresponsibility to lookahead, predict,change the product”The New Economics. ForIndustry, Government,Education (1993)W. E. Deming
Issues• e-learning works well for adults provided it isspecifically managed• e-learning is largely a foreign concept forteachers & school students• e-learning conceptual premises are onlypartially suitable for young learners• educational management is aimed at “massconsumption” & one-size-fits-all• new educational management thinking andpractices are crucial for the education ofyoung learners
Many thanks!Ferran Ruiz Tarragófrtarrago@gmail.comhttp://about.me/frtarrago@frtarrago