Webinar - How To Drive Promotions To Your Magento eCommerce Store

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Driving promotions in an e-commerce store is the most critical activity for an online retailer. Lack of proper ammunition to promote your products directly affects your ROI. This presentation offers some tips & tricks on how to leverage the maximum out of the promotional modules and what are few extensions that you can use.

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Webinar - How To Drive Promotions To Your Magento eCommerce Store

  1. 1. Urvish Shah, Technical Manager WEBINAR How To Drive Promotions On Your Magento e-Commerce Store
  2. 2. Agenda • Why Promotions are the engine to Generate Business? • Magento Promotional Modules • eInfochips Connectors to boost your sales • Summary and Q&A
  3. 3. WHY PROMOTIONS ARE IMPORTANT? Your Website is like an Well Oiled Engine. There is no room for Friction
  4. 4. Journey of a Customer Keep it Simple 4 Your website
  5. 5. Journey of a Customer Keep it Simple 5 Web Visitors
  6. 6. Journey of a Customer Keep it Simple 6 Web Visitors Visit Product Catalog
  7. 7. Journey of a Customer Keep it Simple 7 Web Visitors Visit Product Catalog Drop Off
  8. 8. Journey of a Customer Keep it Simple 8 Web Visitors Visit Product Catalog Drop Off Place product on Shopping cart
  9. 9. Journey of a Customer Keep it Simple 9 Web Visitors Visit Product Catalog Drop Off Place product on Shopping cart Abandoned Cart
  10. 10. Journey of a Customer Keep it Simple 10 Web Visitors Visit Product Catalog Drop Off Place product on Shopping cart Complete Purchase Abandoned Cart
  11. 11. Journey of a Customer Keep it Simple 11 Web Visitors Visit Product Catalog Drop Off Place product on Shopping cart Complete Purchase Abandoned Cart Conversions Checkout
  12. 12. Promotions begins with Segmenting Segment Your End Users 12 Books Music Movies
  13. 13. Promotions is about User Experience Easy to Find 13
  14. 14. Promotions is about User Experience Easy to Find Easy to Compare 14
  15. 15. Promotions is about User Experience Easy to Find Easy to Compare Easy to Buy 15
  16. 16. Make Your Customers Do More 16
  17. 17. Make Your Customers Do More Remarketing 17
  18. 18. Make Your Customers Do More Remarketing Loyalty Programs 18
  19. 19. Make Your Customers Do More Remarketing Loyalty Programs Daily Deals 19
  20. 20. Lifecycle of your customer 20 Acquire the customer through ads, SEO and promotional campaigns
  21. 21. Lifecycle of your customer 21 Acquire the customer through ads, SEO and promotional campaigns Involve them through intuitive designs and seamless interface
  22. 22. Lifecycle of your customer 22 Acquire the customer through ads, SEO and promotional campaigns Involve them through intuitive designs and seamless interface Maintain them through retargeting campaigns to gain that extra mileage
  23. 23. WAYS TO USE MAGENTO FOR PROMOTIONS IN YOUR ECOMMERCE STORE Introduction to Magento Promotional Modules eInfochips Extensions to Boost Your Sales
  24. 24. Newsletters 1 24 Acquire New Customers Remarket to Existing Customers
  25. 25. Newsletters Step 1: Newsletter Configuration. Get people to Signup for your updates Step 2: Templates (Newsletter -> Newsletter Templates -> (Click) Add New Template) • Create Templates 1 25 Subscribe to Newsletter Newsletter Summer Sale John Doe John.doe@johndoe.com Template Name Template Sub Sender Name Sender Email Content
  26. 26. Newsletters 1 Step 2: Templates • Static Blocks – Add Content HTML Step 3: Queue Your Template into Your Campaign May 1 May 8 May 15 May 22 May 29 26
  27. 27. Landing Pages 2 27 Newsletter
  28. 28. Landing Pages 2 28 Newsletter 6 Reviews| 14 Ratings UPCOMING $400 1 15 Inch Desktop Computer Register for Updates Name Email Phone No Address 1 Address 2 Zip Code State Register Now Add to Cart
  29. 29. Landing Pages 2 Step 1: Add New Page 29 CMS > Manage Pages Home Page /home Page Title SERF URL All Store Views Home Page Product 1 Sub 1 Sub 2 Product 2 Sub 1 Sub 2 ^ ^ Store View Status Enabled ^ Content
  30. 30. Landing Pages 2 Step 2: Select Theme/Layout from Custom Design Custom Theme from Dropdown 30
  31. 31. Landing Pages 2 Step 2: Select Theme/Layout from Custom Design Custom Theme from Dropdown Define Theme Timeframe 31
  32. 32. Landing Pages 2 Step 2: Select Theme/Layout from Custom Design Custom Theme from Dropdown Define Theme Timeframe Select Layout 32
  33. 33. Landing Pages 2 Step 2: Select Theme/Layout from Custom Design Custom Theme from Dropdown Define Theme Timeframe Select Layout Layout Update XML 33
  34. 34. Landing Pages 2 Step 2: Select Theme/Layout from Custom Design Custom Theme from Dropdown Define Theme Timeframe Select Layout Layout Update XML Step 3: Metadata for SEO • Meta Title: Sports Shoes, Buy Online at Best Price • Meta Description: Run, jump, twist, climb. Whatever the challenge, push the limits with a comfortable pair from our extensive selection of sport shoes by iconic brands • Meta Keywords: Sports Shoes, Nike Shoes, Adidas Shoes 34
  35. 35. Personalization 3 Step 1: Up sell/Related Products/Cross sell Magento Admin Username Password Login Login to Magento Admin 35
  36. 36. Personalization 3 Step 1: Up sell/Related Products/Cross sell Magento Admin Username Password Login Login to Magento Admin Catalog -> Manage Products 36
  37. 37. Personalization 3 Step 1: Up sell/Related Products/Cross sell Magento Admin Username Password Login Login to Magento Admin Catalog -> Manage Products Select & Edit the Product 37
  38. 38. Personalization 3 Step 1: Up sell/Related Products/Cross sell Magento Admin Username Password Login Login to Magento Admin Catalog -> Manage Products Select & Edit the Product Select Up sell /Related/ Cross sell Tab 38
  39. 39. Personalization 3 Step 1: Up sell/Related Products/Cross sell Magento Admin Username Password Login Login to Magento Admin Catalog -> Manage Products Select & Edit the Product Select Up sell /Related/ Cross sell Tab Select Product to Up Sell 39
  40. 40. Personalization 3 Step 1: Up sell/Related Products/Cross sell Magento Admin Username Password Login Login to Magento Admin Catalog -> Manage Products Select & Edit the Product Select Up sell /Related/ Cross sell Tab Select Product to Up Sell Magento Admin 1Position Manage Positions 40
  41. 41. Personalization 3 Step 1: Up sell/Related Products/Cross sell Magento Admin Username Password Login Login to Magento Admin Catalog -> Manage Products Select & Edit the Product Select Up sell /Related/ Cross sell Tab Select Product to Up Sell Magento Admin 1Position Manage PositionsSave Your settings 41
  42. 42. Personalization 3 Step 2: Offer your user a wishlist Wishlist Product Comment Date Two Drawer Cabinet $89 To buy in July 14 May 2014 Add to Cart Remove Item 42
  43. 43. Search 4 Magento: Beg Magento: Beginners Guide PHP Architects Advanced Programming with Magento Quick Search 43
  44. 44. Search 4 Magento: Beg Magento: Beginners Guide PHP Architects Advanced Programming with Magento Quick Search Save Search Terms 44
  45. 45. Search 4 Magento: Beg Magento: Beginners Guide PHP Architects Advanced Programming with Magento Quick Search Save Search Terms In-Store Search 45
  46. 46. Search 4 Magento: Beg Magento: Beginners Guide PHP Architects Advanced Programming with Magento Quick Search Save Search Terms Edit Search TermsIn-Store Search 46
  47. 47. Search 4 Advanced Search Name Description Price Gender SKU Color Brand Type ^ ^ ^^ 47
  48. 48. Polls 5 User Poll User Poll What colour do you prefer for your Nokia Lumia? Green Blue Red Violet What colour do you prefer for your Nokia Lumia? Green Blue Red Violet 6% 50% 25% 19% Admin -> CMS -> Poll Manager Poll Questions Poll Answers 48
  49. 49. Social 6 1 Get AddThis Social Plugin from Magento Connect 2 Position the plugin Adding Social Plugins 49
  50. 50. Social 6 General Display Tool Profile ID Button Style 50 Optional • Custom URL and Title • API Configurations • Custom Sharing Service Share
  51. 51. Social 6 15 Inch Desktop Computer 6 Reviews| 14 Ratings In Stock $400 1 Add to Cart Reviews Facebook & Twitter Commenting 15 Inch Desktop Computer 51
  52. 52. Pricing 7 Catalog Pricing Shopping Cart Pricing 52
  53. 53. Pricing 7 Catalog Pricing Rules Promotions -> Catalog Pricing Rules -> Actions Update Prices Using Following Information Apply Discount* Enable Discount to Sub products No ^ New Rule By Percentage of Original Price By Fixed Amount To Percentage of the Original Price To Fixed Amount Stop Further Rules Processing No ^
  54. 54. Pricing 7 Shopping Cart Pricing Rules Promotions -> Shopping Cart Pricing Rule -> Actions Update Prices Using Following Information Apply Discount* Apply to Shipping Amount No ^ New Rule Percentage of Product Price Discount Fixed Amount Discount Fixed Amount Discount for whole cart Buy X get Y free Free Shipping No ^ Max Qty Discount 0 Discount Qty Step (Buy X) Stop Further Rules Processing No ^
  55. 55. Daily Deals 8 “Deal 4U” extension allows the merchant/site admin to set custom offers with few-click strokes. The “Deal 4U Categories” extension offers the flexibility to display promotional offers for multiple product categories, with multiple offer items in a single deal. Several such offers can be activated together. Custom codes can be added to any page to prompt an offer at the page navigation level 55 Download Download
  56. 56. Daily Deals 8 Install the Extension 56
  57. 57. Daily Deals 8 Install the Extension Add Offer 57
  58. 58. Daily Deals 8 Install the Extension Add Offer Activate Offers 58
  59. 59. Daily Deals 8 Install the Extension Set Timers & Offer Expiry Dates Add Offer Activate Offers 59
  60. 60. Daily Deals 8 Install the Extension Categorize Your Offers Set Timers & Offer Expiry Dates Add Offer Activate Offers 60
  61. 61. Coupon 9 Coupon4U offers Magento Users to assign and create multiple coupons and rules for their promotional campaigns 61
  62. 62. Coupon 9 Install the extension Create Discount Coupons with Promotional Codes for Product Catalog Integrate to email campaign to your subscribers Offer coupon accessibility through Website Configure Timing and Usage of Coupons 62
  63. 63. Need Help? Signup for Free Assessment Signup for a Free Assessment Offer where our e-commerce consultants would evaluate your website and offer recommendations Sign Up
  64. 64. eInfochips e-Commerce Services? eInfochips consults e-commerce merchants to select the right platform that offers control and ownership.
  65. 65. Thank You Follow us on Social Media

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