Avoid Disaster With These 6 HR Must-Do's for Social Media

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In today's hyper-competitive environment, organizations are striving to put in place social media strategies to help them attract and retain employees of all ages. No longer confined to twenty-somethings, an effective social media program is a "must have" for any organization who wishes to stay connected with its global employee base.

However, in their rush to adopt the latest and coolest program, organizations often fail to fully think through the best way to deal with social media's double-edged sword of access and liability.

Join Steve Miranda, Managing Director of Cornell University's Center for Advanced HR Studies, as he walks you through six "must do" social media initiatives aimed at mitigating your organization's strategic, reputational and financial risk.

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Avoid Disaster With These 6 HR Must-Do's for Social Media

  1. 1. May 14, 2014 Ivy Exec Avoid Disaster With These Six HR Must-Do’s for Social Media
  2. 2. So, what exactly are we talking about? Social Media Def 1 – “Interactive platforms via which individuals and communities create and share user-generated content.” Social Media Def 2 – “Social software which mediates human communication.”
  3. 3. Bottom line: Social Media is all about the sharing of user-generated content… Sometimes willingly and sometimes… So, what exactly are we talking about?
  4. 4. Why is managing Social Media SO challenging? Speed Scope Meet the “S-Squared” Twins… X
  5. 5. Speed Meet the “S-Squared” Twins… Years to reach market audience of 50M: Radio – 38 TV – 13 Internet – 4 iPod – 3 Facebook - 2 Why is managing Social Media SO challenging?
  6. 6. Scope Meet the “S-Squared” Twins… Registered Facebook Users: 1.11B Google Searches Each Month: 115B WhatsApp Text Msgs Per Day: 50B Why is managing Social Media SO challenging?
  7. 7. Why is managing Social Media SO challenging?
  8. 8. A F E B D C
  9. 9. A
  10. 10. Diverse Viewpoints Are Essential
  11. 11. Risk Senior Exec Records Manager Marketing / PR HR Director Legal Head of IT Compliance Summer Interns International Experts External Users Gen X / Y Employees 11 Diversity is Essential
  12. 12. Who’s Speaking for Your Company?
  13. 13. From NY Post’s “Worst Social Media Blunders 2013” Who’s Speaking for Your Company?
  14. 14. From Chicago Tribune’s “Top Social Media Fails 2013” Who’s Speaking for Your Company?
  15. 15. B
  16. 16. Risk + No Policy => Bigger Risk Risk + Good Policy => Smaller Risk 16 Put Simply…
  17. 17. When Hashtags become Bashtags From digibuzzme.com
  18. 18. When Hashtags become Bashtags From digibuzzme.com
  19. 19. Who’s Speaking for Your Company? From NY Post’s “Worst Social Media Blunders 2013”
  20. 20. Channel Fatigue (AKA “Crying Wolf”)
  21. 21. C
  22. 22. Risks Are… Everywhere! Legal Risk Financial Risk Reputational Risk Regulatory Risk Strategic Risk Security Risk
  23. 23. The Mayor and the Malcontent
  24. 24. @BritishMonarchy And It Can Happen Anywhere
  25. 25. A Reputation is a Terrible Thing to Waste From NY Post’s “Worst Social Media Blunders 2013”
  26. 26. D
  27. 27. Before you deploy, think through… 27 1) Will it make SENSE? 2) Is it CLEAR? That is, does it cover: - What? - Who? - Why? 3) Is it CONSISTENT? 4) Will employees find the policy helpful in guiding their FUTURE ACTIONS?
  28. 28. From Chicago Tribune’s “Top Social Media Fails 2013” Who’s Speaking for Your Company?
  29. 29. From mashable.com The Power of Well-Considered Humor
  30. 30. From mashable.com The Power of Well-Considered Humor
  31. 31. How Will You Handle Your Crisis? From mashable.com
  32. 32. E
  33. 33. Effective Risk Mitigation= (Quality of Policies) X (Communication) Put Simply…
  34. 34. Do your employees know: • Who is authorized to say • What to • Whom? Put Even More Simply…
  35. 35. From Chicago Tribune’s “Top Social Media Fails 2013” Who’s Minding “The Boss?”
  36. 36. Who’s Minding “The Boss?”
  37. 37. From Chicago Tribune’s “Top Social Media Fails 2013” Who’s Minding “The Boss?”
  38. 38. F
  39. 39. From Chicago Tribune’s “Top Social Media Fails 2013” Is Your Approach Consistent?
  40. 40. From Chicago Tribune’s “Top Social Media Fails 2013” Is Your Execution Solid?
  41. 41. Because Just When You Think You’ve Made it Idiot-Proof…
  42. 42. Because… Even More Change / Chaos is On the Way
  43. 43. ASSEMBLE EDUCATE BASELINE DEVELOP CREATE FOREVER
  44. 44. Check out our certificate program and course series at www.ecornell.com Social Media in HR: From Policy to Practice • Designing and Implementing Effective Social Media Policy • Finding and Managing Talent Through Social Media • Creating and Sustaining Remote Work Programs I’ll send you the Social Media in HR series playlist w/ 44 course videos on
  45. 45. Q & A For more information, please visit www.ecornell.com

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