WHAT DOES YOUR
MARKETING TEAM

86% of companies are investing in
professional development. Are you putting
your money behi...
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Infographic: What Marketers Need to Succeed

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eCornell breaks data down from four reputable sources to show why marketing professional development is necessary for success and increased profitability.

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Infographic: What Marketers Need to Succeed

  1. 1. WHAT DOES YOUR MARKETING TEAM 86% of companies are investing in professional development. Are you putting your money behind the right programs? eCornell asked business leaders what their marketing teams need in order to increase productivity and profitability. NEED TO SUCCEED? WHAT DO BUSINESS LEADERS WANT? What Business Leaders Want 87% Need a stronger understanding of the target market 86% Need to develop their knowledge of marketing 85% Need an alternative to brick and mortar training 83% 92% Believe more marketing training will increase revenue Need a common marketing language and practice FAST RESULTS, REPUTABLE SOURCE 91% of eCornell students complete their courses 87% 1-3 Months program duration Want programs where their team interacts with industry & subject matter experts 98% of companies renew their training with eCornell Companies that spent at least $1500 per employee on professional development showed: 24% higher gross profit margins Thinking about professional development for your marketing team? Sources: eCornell.com, ChiefExecutive.net , American Society for Training and Development, HR Magazine 218% higher revenue per employee www.ecornell.com/strategy © 2013 eCornell

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