The evolving eBay Marketplace PESA discussion Todd Lutwak Sr. Director, Seller Development [email_address]
Agenda <ul><li>Objective </li></ul><ul><li>Progress </li></ul><ul><li>Plans </li></ul>
Evolution of the Marketplace The online marketplace of choice <ul><li>We serve both buyers and sellers </li></ul><ul><li>B...
Competing to Win the Buyer Deals worth talking about <ul><li>Selection </li></ul><ul><li>Value </li></ul><ul><li>Trust </l...
Competing to Win the Seller Preferred online channel <ul><li>Velocity </li></ul><ul><li>Efficiency </li></ul><ul><li>Predi...
Competing to Win the Buyer – Selection Fixed Price Qty Sold from Multi-Qty Listing
Competing to Win the Buyer – Value <ul><li>Integrated into </li></ul><ul><li>Search </li></ul><ul><li>Discovery </li></ul>...
Competing to Win the Buyer – Value Everything has free shipping
Competing to Win the Buyer – Trust Paid out more than 3X as much in PowerSeller Discounts  in January ’09 vs. July ’08
Competing to Win the Seller – Velocity Free Shipping  Detailed item titles and all item specifics Recent sales for Fixed P...
Competing to Win the Seller – Efficiency Tabbed interface makes information  easier to find Return Policy Payment Policy S...
Competing to Win the Seller – Efficiency
Competing to Win the Seller – Predictability
Competing to Win the Seller – Predictability <ul><li>2 – 3 major releases per year </li></ul><ul><li>60 days advance notic...
Some things we are working on…
Competing to Win the Buyer – Selection
Competing to Win the Buyer – Value
Competing to Win <ul><li>First Call Resolution  </li></ul><ul><li>Guarantee all transactions on eBay </li></ul><ul><li>Res...
Competing to Win the Seller – Efficiency X
Competing to Win the Seller – Efficiency <ul><li>Reducing Unpaid Items </li></ul><ul><li>Automating UPI claims </li></ul><...
Icon + Highlight + Border Marketing Weighted in Best Match Filter the Buyer – Trust the Seller – Velocity Competing to Win
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eCommerce Summit eBay Keynote Presentation

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This is from the eCommerce Summit in Atlanta June 3-4, 2009. The eBay keynote presentation presented by Todd Lutwak Sr Director, Seller Development offered eBay sellers great insight into the changes and direction eBay is heading. Find out more about eCommerce Merchants at http://www.ecmta.org

Transcript of "eCommerce Summit eBay Keynote Presentation"

  1. 1. The evolving eBay Marketplace PESA discussion Todd Lutwak Sr. Director, Seller Development [email_address]
  2. 2. Agenda <ul><li>Objective </li></ul><ul><li>Progress </li></ul><ul><li>Plans </li></ul>
  3. 3. Evolution of the Marketplace The online marketplace of choice <ul><li>We serve both buyers and sellers </li></ul><ul><li>Buyers, sellers and developers have choices </li></ul><ul><li>We will compete for your business </li></ul>
  4. 4. Competing to Win the Buyer Deals worth talking about <ul><li>Selection </li></ul><ul><li>Value </li></ul><ul><li>Trust </li></ul>
  5. 5. Competing to Win the Seller Preferred online channel <ul><li>Velocity </li></ul><ul><li>Efficiency </li></ul><ul><li>Predictability </li></ul>
  6. 6. Competing to Win the Buyer – Selection Fixed Price Qty Sold from Multi-Qty Listing
  7. 7. Competing to Win the Buyer – Value <ul><li>Integrated into </li></ul><ul><li>Search </li></ul><ul><li>Discovery </li></ul><ul><li>Checkout </li></ul>
  8. 8. Competing to Win the Buyer – Value Everything has free shipping
  9. 9. Competing to Win the Buyer – Trust Paid out more than 3X as much in PowerSeller Discounts in January ’09 vs. July ’08
  10. 10. Competing to Win the Seller – Velocity Free Shipping Detailed item titles and all item specifics Recent sales for Fixed Price listings Your DSR scores <ul><li>All top 8 items have free shipping </li></ul><ul><li>All top 8 items have accurate and descriptive titles </li></ul><ul><li>Top Fixed Price listings have recent sales </li></ul><ul><li>Top 8 listings have average of 4.8 DSRs </li></ul>Success Factors
  11. 11. Competing to Win the Seller – Efficiency Tabbed interface makes information easier to find Return Policy Payment Policy Shipping Options Item Condition Better Photos
  12. 12. Competing to Win the Seller – Efficiency
  13. 13. Competing to Win the Seller – Predictability
  14. 14. Competing to Win the Seller – Predictability <ul><li>2 – 3 major releases per year </li></ul><ul><li>60 days advance notice for each release </li></ul>
  15. 15. Some things we are working on…
  16. 16. Competing to Win the Buyer – Selection
  17. 17. Competing to Win the Buyer – Value
  18. 18. Competing to Win <ul><li>First Call Resolution </li></ul><ul><li>Guarantee all transactions on eBay </li></ul><ul><li>Resolve most buyer issues on the first call </li></ul><ul><li>Reduce customer service burden on sellers </li></ul>the Buyer – Trust the Seller – Efficiency
  19. 19. Competing to Win the Seller – Efficiency X
  20. 20. Competing to Win the Seller – Efficiency <ul><li>Reducing Unpaid Items </li></ul><ul><li>Automating UPI claims </li></ul><ul><ul><li>UPI automatically filed on behalf of seller </li></ul></ul><ul><ul><li>FVF automatically refunded to the seller </li></ul></ul><ul><ul><li>Buyer blocked from leaving feedback </li></ul></ul>
  21. 21. Icon + Highlight + Border Marketing Weighted in Best Match Filter the Buyer – Trust the Seller – Velocity Competing to Win
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