eCommerce Summit eBay Keynote Presentation

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    2 Favorites

    eCommerce Summit eBay Keynote Presentation - Presentation Transcript

    1. The evolving eBay Marketplace PESA discussion Todd Lutwak Sr. Director, Seller Development [email_address]
    2. Agenda
      • Objective
      • Progress
      • Plans
    3. Evolution of the Marketplace The online marketplace of choice
      • We serve both buyers and sellers
      • Buyers, sellers and developers have choices
      • We will compete for your business
    4. Competing to Win the Buyer Deals worth talking about
      • Selection
      • Value
      • Trust
    5. Competing to Win the Seller Preferred online channel
      • Velocity
      • Efficiency
      • Predictability
    6. Competing to Win the Buyer – Selection Fixed Price Qty Sold from Multi-Qty Listing
    7. Competing to Win the Buyer – Value
      • Integrated into
      • Search
      • Discovery
      • Checkout
    8. Competing to Win the Buyer – Value Everything has free shipping
    9. Competing to Win the Buyer – Trust Paid out more than 3X as much in PowerSeller Discounts in January ’09 vs. July ’08
    10. Competing to Win the Seller – Velocity Free Shipping Detailed item titles and all item specifics Recent sales for Fixed Price listings Your DSR scores
      • All top 8 items have free shipping
      • All top 8 items have accurate and descriptive titles
      • Top Fixed Price listings have recent sales
      • Top 8 listings have average of 4.8 DSRs
      Success Factors
    11. Competing to Win the Seller – Efficiency Tabbed interface makes information easier to find Return Policy Payment Policy Shipping Options Item Condition Better Photos
    12. Competing to Win the Seller – Efficiency
    13. Competing to Win the Seller – Predictability
    14. Competing to Win the Seller – Predictability
      • 2 – 3 major releases per year
      • 60 days advance notice for each release
    15. Some things we are working on…
    16. Competing to Win the Buyer – Selection
    17. Competing to Win the Buyer – Value
    18. Competing to Win
      • First Call Resolution
      • Guarantee all transactions on eBay
      • Resolve most buyer issues on the first call
      • Reduce customer service burden on sellers
      the Buyer – Trust the Seller – Efficiency
    19. Competing to Win the Seller – Efficiency X
    20. Competing to Win the Seller – Efficiency
      • Reducing Unpaid Items
      • Automating UPI claims
        • UPI automatically filed on behalf of seller
        • FVF automatically refunded to the seller
        • Buyer blocked from leaving feedback
    21. Icon + Highlight + Border Marketing Weighted in Best Match Filter the Buyer – Trust the Seller – Velocity Competing to Win

    + eCommerce MerchantseCommerce Merchants, 5 months ago

    custom

    519 views, 2 favs, 0 embeds more stats

    This is from the eCommerce Summit in Atlanta June 3 more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 519
      • 519 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 28
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories