How to Cost Effectively Sell on eBay, Amazon, Your Store and more… Michael Levit EVP Sales and Marketing

Good News: eCommerce is Huge and Growing… Source: eMarketer, May 2008 11% CAGR

Bad News: It’s Hard to Know Where to Sell… Vs. “ The reality is that any merchant selling online will list their items for sale in multiple locations—on Amazon, eBay, their own Websites, etc .” - TechCrunch November, 2008 You + Friends

“ The reality is that any merchant selling online will list their items for sale in multiple locations—on Amazon, eBay, their own Websites, etc .”

- TechCrunch November, 2008

Amazon’s YoY Growth Certainly Looks Promising Source: Amazon Public Financials and Deutsche Bank

Things Look Pretty Good for eBay, Right? Source: eBay Public Financials and Deutsche Bank Auctionwatch Bad

What About Selling on Overstock or Other Sites? Vs.

eBay and Amazon Jockey but Still Stand Apart Source: Compete.com 521,542 4,103,659 22,451,067 47,638,999 41,156,573

Online Shoppers Use Multiple Sources for Purchases 89% 86% 78% 77% 66% 65% 61% 61% 59% 49% Store/ retailer Websites Search Engines Manufacturer Websites User ratings and reviews of products Recommendations (People who bought) Recommendations (recently viewed) Recommendation emails Recommendations (People who viewed) Recommendations (Best sellers) Question and answer sites 0% 20% 40% 60% 80% 100% Percentage of Online Researchers

Lots of options – choose a couple methods and do them really well. Good news – lots of things you can do for free and many resources online. Divide and conquer – separate tasks into buckets of “must have”, “nice to have”, “learn now…try later”. Automate tasks whenever possible Time vs. Cost – how much is your time worth? Focus is so Important in Multichannel Selling

Lots of options – choose a couple methods and do them really well.

Good news – lots of things you can do for free and many resources online.

Divide and conquer – separate tasks into buckets of “must have”, “nice to have”, “learn now…try later”.

Automate tasks whenever possible

Time vs. Cost – how much is your time worth?

Size Does Matter – More People, More Channels Purchasing Inventory Management Channel Management Order Management Customer Management Promotions

Purchasing Research what will sell, ASP’s, and conversion rates Acquire Items/ inventory Warehouse/ Store stock Create ‘mini-P&L’s’ Research competitors Manage IT so you are ready to get products into the market (import and export from multiple channels) Purchasing and Channel Management Photograph items and upload and manage images Acquire detailed content (i.e, write and edit descriptions and keywords)… Did you spell check? Create new and differentiated templates Analyze sales trends Tag items and photographs Rank, Prioritize and Automate Day-to-Day Tasks

Purchasing

Research what will sell, ASP’s, and conversion rates

Acquire Items/ inventory

Warehouse/ Store stock

Create ‘mini-P&L’s’

Research competitors

Manage IT so you are ready to get products into the market (import and export from multiple channels)

Purchasing and Channel Management

Photograph items and upload and manage images

Acquire detailed content (i.e, write and edit descriptions and keywords)… Did you spell check?

Create new and differentiated templates

Analyze sales trends

Tag items and photographs

Promotions and Channel Management (Continued) Select desired selling features for each product or group of products Monitor pricing and performance and make adjustments over sales lifecycle Drive traffic to your own store - Send emails to customers for repeat purchases Create coupons and distribute them Cross-sell similar products Up sell products in check-out Develop your brand and persona Communicate with prospective buyers answering questions Schedule and replace sold items in the market Order and Customer Management Decrement Inventory Receive and process payments Calculate taxes and shipping amounts Create shipping labels and invoices and contact shipper Pick and pack purchased item(s) Email buyer with sales details Rank, Prioritize and Automate Day-to-Day Tasks

Promotions and Channel Management (Continued)

Select desired selling features for each product or group of products

Monitor pricing and performance and make adjustments over sales lifecycle

Drive traffic to your own store - Send emails to customers for repeat purchases

Create coupons and distribute them

Cross-sell similar products

Up sell products in check-out

Develop your brand and persona

Communicate with prospective buyers answering questions

Schedule and replace sold items in the market

Order and Customer Management

Decrement Inventory

Receive and process payments

Calculate taxes and shipping amounts

Create shipping labels and invoices and contact shipper

Pick and pack purchased item(s)

Email buyer with sales details

Manage one set of inventory from one dashboard, across your Vendio store and if you choose – other channels such as eBay, Amazon, Google (CSE). Automation Example – Inventory Management Vendio Stores feature full Inventory Management. Easily add and remove items for sale. We offer post-sale functionality such as automating coupons to your past bidders.

Automation Example – Purchasing Research

Automation Example – Customer Management Promote both your own store and your eBay store. Drive more sales by cross-selling your other items. Build your mailing list and increase repeat sales. Personalized thank you emails sent automatically to all bidders & buyers Increase communication feedback while saving time on manual emails with custom message.

Marketplace Selling Store Selling Google, Google, Google Email Marketing and Couponing Search Engine Optimization (SEO) & Social Media Comparison Shopping Engines (CSE’s)/ Search Engine Marketing (SEM) Don’t Start Your Store Half Heartedly

Marketplace Selling

Store Selling

Google, Google, Google

Email Marketing and Couponing

Search Engine Optimization (SEO) & Social Media

Comparison Shopping Engines (CSE’s)/

Search Engine Marketing (SEM)

Many Factors to Consider in Choosing a Store Provider: Ease of use – Getting started quickly and easily without needing an army of IT support Templates and presentation styles that allow you to build a beautiful store Advanced functionality (i.e, couponing) that unfolds as you need it Seamless Item Management across channels Third Party Provider Support (Tax, Shipping, Finance, etc.) SEO, CSE, and Analytics Support Choosing the Right Store Platform

Many Factors to Consider in Choosing a Store Provider:

Ease of use – Getting started quickly and easily without needing an army of IT support

Templates and presentation styles that allow you to build a beautiful store

Advanced functionality (i.e, couponing) that unfolds as you need it

Seamless Item Management across channels

Third Party Provider Support (Tax, Shipping, Finance, etc.)

SEO, CSE, and Analytics Support

Build it and They Will Come (or Visit) Choose from dozens of free pre-created templates, or create and upload your own. Free Web hosting on your own domain our we’ll give you a free URL.

Automation Example: Integrated Analytics

Ensure Promotions are Integrated Too Easily add a Google Analytics snippets to enable site visitor tracking without custom coding Edit the SEO tags for each page using a very user-friendly interface. In SEO, content is king! Add pages of indexed content!