Shopping Engines What it Takes to Succeed Brian Smith SingleFeed ComparisonEngines.com LoveYourFeed

Pre Launch Checklist Stand alone website Experience with SEO/PPC Quality website that converts Analytics program Ability to download and manipulate your catalog If you do not have all this in place, the shopping engines are not the right marketing channel for you

Stand alone website

Experience with SEO/PPC

Quality website that converts

Analytics program

Ability to download and manipulate your catalog

If you do not have all this in place, the shopping engines are not the right marketing channel for you

Cutting Through the Clutter

Why Shopping Engines? Results Can account for up to 20% of revenue Tons of traffic Yahoo! Shopping & Shopzilla = 20m Uniques Shopping.com, Google Product Search = 10m Uniques NexTag, PriceGrabber, and Become = 5m Uniques Dominate organic and paid listings Google OneBox, Yahoo! Shortcuts, Ask Smart Answers, Bing Instant Answers Better, Stronger, Faster Partnerships

Results

Can account for up to 20% of revenue

Tons of traffic

Yahoo! Shopping & Shopzilla = 20m Uniques

Shopping.com, Google Product Search = 10m Uniques

NexTag, PriceGrabber, and Become = 5m Uniques

Dominate organic and paid listings

Google OneBox, Yahoo! Shortcuts, Ask Smart Answers, Bing Instant Answers

Better, Stronger, Faster

Partnerships

What it Takes 1. Sign up for Shopping Engine 2. Fund account 3. Build a data feed 4. Format data feed for Shopping Engine 5. Categorize your products according to specific shopping engine taxonomy 6. Upload feed to shopping engine 7. Fix Errors/Re-map 8. Re-upload to shopping engine 9. Confirm product listings went live 10. Re-submit data feed every day 11. Track performance 12. Optimize data feed

1. Sign up for Shopping Engine

2. Fund account

3. Build a data feed

4. Format data feed for Shopping Engine

5. Categorize your products according to specific shopping engine taxonomy

6. Upload feed to shopping engine

7. Fix Errors/Re-map

8. Re-upload to shopping engine

9. Confirm product listings went live

10. Re-submit data feed every day

11. Track performance

12. Optimize data feed

How You Succeed Data Feed Optimization Engine Set Up Qualitative Quantitative No more submit it and forget it mentality!!! You wouldn’t do that with your PPC campaign, don’t do it with your shopping engine campaign.

Data Feed Optimization

Engine Set Up

Qualitative

Quantitative

No more submit it and forget it mentality!!!

You wouldn’t do that with your PPC campaign,

don’t do it with your shopping engine campaign.

Top 10 Data Feed Optimization Tips Formatting/mapping Go live and stay live Add as much data as possible Unique titles & descriptions Proper categorization Keywords Reviews Bidding Price SKU suppression

Formatting/mapping

Go live and stay live

Add as much data as possible

Unique titles & descriptions

Proper categorization

Keywords

Reviews

Bidding

Price

SKU suppression

Which Shopping Engines

Outsourcing – Questions to Ask Assuming you’re ready to put in the work… Shopping engine experts? Relationships with the shopping engines? Focus? Annual contracts? Hidden fees? Google Product Search Partner? Categorization? Up and running, Validation/Correction? Cash?

Assuming you’re ready to put in the work…

Shopping engine experts?

Relationships with the shopping engines?

Focus?

Annual contracts?

Hidden fees?

Google Product Search Partner?

Categorization?

Up and running, Validation/Correction?

Cash?

Brian Smith SingleFeed [email_address]

Brian Smith

SingleFeed

[email_address]