Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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Transcript

  • 1. Messaging Apps Innovation occurs at the edges Tom Katis CEO, VoxerCopyright 2011 Voxer LLC
  • 2. Communication Apps Free Calling (Skype,Viber) Video Calling (Tango, Oovoo) Voice Messaging/Walkie Talkie/Push to talk Text/Photo Messaging
  • 3. Messaging AppsVoice Messaging/Walkie Talkie: Text/Photo Messaging:Voxer WhatsappHeytell KikTikl EbuddyBlip.me TextplusTalkbox Textnow Textfree
  • 4. Messaging AppsWalled Gardens Aggregators / GatewaysVoxer EbuddyHeytell TextplusBlip.me TextnowTalkbox TextfreeWhatsAppKik
  • 5. Gardens and GatewaysWalled Gardens Aggregators / Gatewaysattempting to be: attempting to be:Twitter TweetdeckAIM Adium
  • 6. Mobile Messaging Apps WhatsApp Kik Heytell Talkbox Blip.me Voxer
  • 7. Kik
  • 8. WhatsApp
  • 9. WhatsApp
  • 10. WhatsApp
  • 11. Heytell
  • 12. TalkBox
  • 13. Blip.me
  • 14. Voxer Use Case: Meet at the Ball Game 5 friends, 2 sectionsCopyright 2011 Voxer LLC
  • 15. Copyright 2011 Voxer LLC
  • 16. Copyright 2011 Voxer LLC
  • 17. Copyright 2011 Voxer LLC
  • 18. Copyright 2011 Voxer LLC
  • 19. Efficiency of Voice vs Text • We type slower but read faster than speaking • Text becomes more efficient as the group gets bigger • Typing 20-60 Words Per Minute • Speaking 160 WPM (Audio Books) • Reading 250-300 WPM • Listening up to 300 WPM
  • 20. Efficiency of Voice vs TextSource: Jacob Palme “Electronic Mail” Artech House Publishers 1995
  • 21. Efficiency of Voice vs Text Email Voice Text becomes more efficient when the group gets to 5 participants
  • 22. Efficiency of Voice vs TextMobile Voice Text Mobile Text becomes more efficient when the group gets to 9 participants
  • 23. The Problems with Voice It’s not just about efficiency Increasingly viewed as • Anti-Social • Inefficient
  • 24. The Problems with Phone Calls • Interrupting • Waiting • Social Awkwardness
  • 25. Calls vs Text
  • 26. Call vs Vox
  • 27. Voxer is NOT Regular Push-To-Talk
  • 28. The Problems with Legacy Push-To-Talk • High Performance but • Anti-Social • Manual • Interruptive • Non-dynamic (live only)
  • 29. Text vs VoxThe majority of our messages are Voice, not text.In fact, the ratio is 2 to 1.
  • 30. Progressive and Low-Latency Key 30% percent of messages are requested live 30% Time Shifted Live 70%
  • 31. Social CommunicationCopyright 2011 Voxer LLC
  • 32. Social Networks Source: Paul Adams, Google UX
  • 33. We compartmentalize Source: Paul Adams, Google UX
  • 34. Strong Ties Average number of Friends on Facebook: 130 Only interact regularly with 4 to 6 Source: Paul Adams, Google UX
  • 35. Social Communication Focuses on the Strong Ties Source: Paul Adams, Google UX
  • 36. More than one winner likely (like current IM)
  • 37. What people wantLightweight interaction (not calls)Groups (social segmentation)Text,Voice, Pictures,Video, LocationFast (progressive and low latency)
  • 38. Messaging Apps Innovation occurs at the edges Tom Katis CEO, VoxerCopyright 2011 Voxer LLC