Messaging Apps  Innovation occurs at the edges  Tom Katis  CEO, VoxerCopyright 2011 Voxer LLC
Communication Apps  Free Calling (Skype,Viber)  Video Calling (Tango, Oovoo)  Voice Messaging/Walkie Talkie/Push to talk  ...
Messaging AppsVoice Messaging/Walkie Talkie:   Text/Photo Messaging:Voxer                            WhatsappHeytell      ...
Messaging AppsWalled Gardens   Aggregators / GatewaysVoxer            EbuddyHeytell          TextplusBlip.me          Text...
Gardens and GatewaysWalled Gardens      Aggregators / Gatewaysattempting to be:   attempting to be:Twitter             Twe...
Mobile Messaging Apps   WhatsApp   Kik   Heytell   Talkbox   Blip.me   Voxer
Kik
WhatsApp
WhatsApp
WhatsApp
Heytell
TalkBox
Blip.me
Voxer                    Use Case: Meet at the Ball Game                         5 friends, 2 sectionsCopyright 2011 Voxer...
Copyright 2011 Voxer LLC
Copyright 2011 Voxer LLC
Copyright 2011 Voxer LLC
Copyright 2011 Voxer LLC
Efficiency of Voice vs Text •   We type slower but read faster than speaking •   Text becomes more efficient as the group g...
Efficiency of Voice vs TextSource: Jacob Palme “Electronic Mail” Artech House Publishers 1995
Efficiency of Voice vs Text   Email      Voice                          Text becomes more efficient                        ...
Efficiency of Voice vs TextMobile      Voice Text                     Mobile Text becomes more efficient                   ...
The Problems with Voice      It’s not just about efficiency      Increasingly viewed as           • Anti-Social           •...
The Problems with Phone Calls          • Interrupting          • Waiting          • Social Awkwardness
Calls vs Text
Call vs Vox
Voxer is NOT Regular Push-To-Talk
The Problems with Legacy Push-To-Talk    •   High Performance but         •   Anti-Social         •   Manual         •   I...
Text vs VoxThe majority of our messages are Voice, not text.In fact, the ratio is 2 to 1.
Progressive and Low-Latency Key 30% percent of messages are requested live        30%                                    T...
Social CommunicationCopyright 2011 Voxer LLC
Social Networks      Source: Paul Adams, Google UX
We compartmentalize     Source: Paul Adams, Google UX
Strong Ties                                      Average number of Friends on                                      Faceboo...
Social Communication Focuses on the Strong Ties         Source: Paul Adams, Google UX
More than one winner likely (like current IM)
What people wantLightweight interaction (not calls)Groups (social segmentation)Text,Voice, Pictures,Video, LocationFast (p...
Messaging Apps  Innovation occurs at the edges  Tom Katis  CEO, VoxerCopyright 2011 Voxer LLC
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
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Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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  • Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)

    1. 1. Messaging Apps Innovation occurs at the edges Tom Katis CEO, VoxerCopyright 2011 Voxer LLC
    2. 2. Communication Apps Free Calling (Skype,Viber) Video Calling (Tango, Oovoo) Voice Messaging/Walkie Talkie/Push to talk Text/Photo Messaging
    3. 3. Messaging AppsVoice Messaging/Walkie Talkie: Text/Photo Messaging:Voxer WhatsappHeytell KikTikl EbuddyBlip.me TextplusTalkbox Textnow Textfree
    4. 4. Messaging AppsWalled Gardens Aggregators / GatewaysVoxer EbuddyHeytell TextplusBlip.me TextnowTalkbox TextfreeWhatsAppKik
    5. 5. Gardens and GatewaysWalled Gardens Aggregators / Gatewaysattempting to be: attempting to be:Twitter TweetdeckAIM Adium
    6. 6. Mobile Messaging Apps WhatsApp Kik Heytell Talkbox Blip.me Voxer
    7. 7. Kik
    8. 8. WhatsApp
    9. 9. WhatsApp
    10. 10. WhatsApp
    11. 11. Heytell
    12. 12. TalkBox
    13. 13. Blip.me
    14. 14. Voxer Use Case: Meet at the Ball Game 5 friends, 2 sectionsCopyright 2011 Voxer LLC
    15. 15. Copyright 2011 Voxer LLC
    16. 16. Copyright 2011 Voxer LLC
    17. 17. Copyright 2011 Voxer LLC
    18. 18. Copyright 2011 Voxer LLC
    19. 19. Efficiency of Voice vs Text • We type slower but read faster than speaking • Text becomes more efficient as the group gets bigger • Typing 20-60 Words Per Minute • Speaking 160 WPM (Audio Books) • Reading 250-300 WPM • Listening up to 300 WPM
    20. 20. Efficiency of Voice vs TextSource: Jacob Palme “Electronic Mail” Artech House Publishers 1995
    21. 21. Efficiency of Voice vs Text Email Voice Text becomes more efficient when the group gets to 5 participants
    22. 22. Efficiency of Voice vs TextMobile Voice Text Mobile Text becomes more efficient when the group gets to 9 participants
    23. 23. The Problems with Voice It’s not just about efficiency Increasingly viewed as • Anti-Social • Inefficient
    24. 24. The Problems with Phone Calls • Interrupting • Waiting • Social Awkwardness
    25. 25. Calls vs Text
    26. 26. Call vs Vox
    27. 27. Voxer is NOT Regular Push-To-Talk
    28. 28. The Problems with Legacy Push-To-Talk • High Performance but • Anti-Social • Manual • Interruptive • Non-dynamic (live only)
    29. 29. Text vs VoxThe majority of our messages are Voice, not text.In fact, the ratio is 2 to 1.
    30. 30. Progressive and Low-Latency Key 30% percent of messages are requested live 30% Time Shifted Live 70%
    31. 31. Social CommunicationCopyright 2011 Voxer LLC
    32. 32. Social Networks Source: Paul Adams, Google UX
    33. 33. We compartmentalize Source: Paul Adams, Google UX
    34. 34. Strong Ties Average number of Friends on Facebook: 130 Only interact regularly with 4 to 6 Source: Paul Adams, Google UX
    35. 35. Social Communication Focuses on the Strong Ties Source: Paul Adams, Google UX
    36. 36. More than one winner likely (like current IM)
    37. 37. What people wantLightweight interaction (not calls)Groups (social segmentation)Text,Voice, Pictures,Video, LocationFast (progressive and low latency)
    38. 38. Messaging Apps Innovation occurs at the edges Tom Katis CEO, VoxerCopyright 2011 Voxer LLC
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