Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
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Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011) Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011) Presentation Transcript

  • Messaging Apps Innovation occurs at the edges Tom Katis CEO, VoxerCopyright 2011 Voxer LLC
  • Communication Apps Free Calling (Skype,Viber) Video Calling (Tango, Oovoo) Voice Messaging/Walkie Talkie/Push to talk Text/Photo Messaging
  • Messaging AppsVoice Messaging/Walkie Talkie: Text/Photo Messaging:Voxer WhatsappHeytell KikTikl EbuddyBlip.me TextplusTalkbox Textnow Textfree
  • Messaging AppsWalled Gardens Aggregators / GatewaysVoxer EbuddyHeytell TextplusBlip.me TextnowTalkbox TextfreeWhatsAppKik
  • Gardens and GatewaysWalled Gardens Aggregators / Gatewaysattempting to be: attempting to be:Twitter TweetdeckAIM Adium
  • Mobile Messaging Apps WhatsApp Kik Heytell Talkbox Blip.me Voxer
  • Kik
  • WhatsApp
  • WhatsApp
  • WhatsApp
  • Heytell
  • TalkBox
  • Blip.me
  • Voxer Use Case: Meet at the Ball Game 5 friends, 2 sectionsCopyright 2011 Voxer LLC
  • Copyright 2011 Voxer LLC
  • Copyright 2011 Voxer LLC
  • Copyright 2011 Voxer LLC
  • Copyright 2011 Voxer LLC
  • Efficiency of Voice vs Text • We type slower but read faster than speaking • Text becomes more efficient as the group gets bigger • Typing 20-60 Words Per Minute • Speaking 160 WPM (Audio Books) • Reading 250-300 WPM • Listening up to 300 WPM
  • Efficiency of Voice vs TextSource: Jacob Palme “Electronic Mail” Artech House Publishers 1995
  • Efficiency of Voice vs Text Email Voice Text becomes more efficient when the group gets to 5 participants
  • Efficiency of Voice vs TextMobile Voice Text Mobile Text becomes more efficient when the group gets to 9 participants
  • The Problems with Voice It’s not just about efficiency Increasingly viewed as • Anti-Social • Inefficient
  • The Problems with Phone Calls • Interrupting • Waiting • Social Awkwardness
  • Calls vs Text
  • Call vs Vox
  • Voxer is NOT Regular Push-To-Talk
  • The Problems with Legacy Push-To-Talk • High Performance but • Anti-Social • Manual • Interruptive • Non-dynamic (live only)
  • Text vs VoxThe majority of our messages are Voice, not text.In fact, the ratio is 2 to 1.
  • Progressive and Low-Latency Key 30% percent of messages are requested live 30% Time Shifted Live 70%
  • Social CommunicationCopyright 2011 Voxer LLC
  • Social Networks Source: Paul Adams, Google UX
  • We compartmentalize Source: Paul Adams, Google UX
  • Strong Ties Average number of Friends on Facebook: 130 Only interact regularly with 4 to 6 Source: Paul Adams, Google UX
  • Social Communication Focuses on the Strong Ties Source: Paul Adams, Google UX
  • More than one winner likely (like current IM)
  • What people wantLightweight interaction (not calls)Groups (social segmentation)Text,Voice, Pictures,Video, LocationFast (progressive and low latency)
  • Messaging Apps Innovation occurs at the edges Tom Katis CEO, VoxerCopyright 2011 Voxer LLC