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Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)
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Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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Please see blog http://blog.eComm.ec

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  • Transcript

    • 1. Messaging Apps Innovation occurs at the edges Tom Katis CEO, VoxerCopyright 2011 Voxer LLC
    • 2. Communication Apps Free Calling (Skype,Viber) Video Calling (Tango, Oovoo) Voice Messaging/Walkie Talkie/Push to talk Text/Photo Messaging
    • 3. Messaging AppsVoice Messaging/Walkie Talkie: Text/Photo Messaging:Voxer WhatsappHeytell KikTikl EbuddyBlip.me TextplusTalkbox Textnow Textfree
    • 4. Messaging AppsWalled Gardens Aggregators / GatewaysVoxer EbuddyHeytell TextplusBlip.me TextnowTalkbox TextfreeWhatsAppKik
    • 5. Gardens and GatewaysWalled Gardens Aggregators / Gatewaysattempting to be: attempting to be:Twitter TweetdeckAIM Adium
    • 6. Mobile Messaging Apps WhatsApp Kik Heytell Talkbox Blip.me Voxer
    • 7. Kik
    • 8. WhatsApp
    • 9. WhatsApp
    • 10. WhatsApp
    • 11. Heytell
    • 12. TalkBox
    • 13. Blip.me
    • 14. Voxer Use Case: Meet at the Ball Game 5 friends, 2 sectionsCopyright 2011 Voxer LLC
    • 15. Copyright 2011 Voxer LLC
    • 16. Copyright 2011 Voxer LLC
    • 17. Copyright 2011 Voxer LLC
    • 18. Copyright 2011 Voxer LLC
    • 19. Efficiency of Voice vs Text • We type slower but read faster than speaking • Text becomes more efficient as the group gets bigger • Typing 20-60 Words Per Minute • Speaking 160 WPM (Audio Books) • Reading 250-300 WPM • Listening up to 300 WPM
    • 20. Efficiency of Voice vs TextSource: Jacob Palme “Electronic Mail” Artech House Publishers 1995
    • 21. Efficiency of Voice vs Text Email Voice Text becomes more efficient when the group gets to 5 participants
    • 22. Efficiency of Voice vs TextMobile Voice Text Mobile Text becomes more efficient when the group gets to 9 participants
    • 23. The Problems with Voice It’s not just about efficiency Increasingly viewed as • Anti-Social • Inefficient
    • 24. The Problems with Phone Calls • Interrupting • Waiting • Social Awkwardness
    • 25. Calls vs Text
    • 26. Call vs Vox
    • 27. Voxer is NOT Regular Push-To-Talk
    • 28. The Problems with Legacy Push-To-Talk • High Performance but • Anti-Social • Manual • Interruptive • Non-dynamic (live only)
    • 29. Text vs VoxThe majority of our messages are Voice, not text.In fact, the ratio is 2 to 1.
    • 30. Progressive and Low-Latency Key 30% percent of messages are requested live 30% Time Shifted Live 70%
    • 31. Social CommunicationCopyright 2011 Voxer LLC
    • 32. Social Networks Source: Paul Adams, Google UX
    • 33. We compartmentalize Source: Paul Adams, Google UX
    • 34. Strong Ties Average number of Friends on Facebook: 130 Only interact regularly with 4 to 6 Source: Paul Adams, Google UX
    • 35. Social Communication Focuses on the Strong Ties Source: Paul Adams, Google UX
    • 36. More than one winner likely (like current IM)
    • 37. What people wantLightweight interaction (not calls)Groups (social segmentation)Text,Voice, Pictures,Video, LocationFast (progressive and low latency)
    • 38. Messaging Apps Innovation occurs at the edges Tom Katis CEO, VoxerCopyright 2011 Voxer LLC

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