Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Communication Apps Free Calling (Skype,Viber) Video Calling (Tango, Oovoo) Voice Messaging/Walkie Talkie/Push to talk Text/Photo Messaging

Messaging AppsVoice Messaging/Walkie Talkie: Text/Photo Messaging:Voxer WhatsappHeytell KikTikl EbuddyBlip.me TextplusTalkbox Textnow Textfree

Messaging AppsWalled Gardens Aggregators / GatewaysVoxer EbuddyHeytell TextplusBlip.me TextnowTalkbox TextfreeWhatsAppKik

Gardens and GatewaysWalled Gardens Aggregators / Gatewaysattempting to be: attempting to be:Twitter TweetdeckAIM Adium

Mobile Messaging Apps WhatsApp Kik Heytell Talkbox Blip.me Voxer

Heytell

TalkBox

Blip.me

Efficiency of Voice vs Text • We type slower but read faster than speaking • Text becomes more efﬁcient as the group gets bigger • Typing 20-60 Words Per Minute • Speaking 160 WPM (Audio Books) • Reading 250-300 WPM • Listening up to 300 WPM

Efficiency of Voice vs TextSource: Jacob Palme “Electronic Mail” Artech House Publishers 1995

Efficiency of Voice vs Text Email Voice Text becomes more efﬁcient when the group gets to 5 participants

Efficiency of Voice vs TextMobile Voice Text Mobile Text becomes more efﬁcient when the group gets to 9 participants

The Problems with Voice It’s not just about efﬁciency Increasingly viewed as • Anti-Social • Inefﬁcient

The Problems with Phone Calls • Interrupting • Waiting • Social Awkwardness

Calls vs Text

Call vs Vox

Voxer is NOT Regular Push-To-Talk

The Problems with Legacy Push-To-Talk • High Performance but • Anti-Social • Manual • Interruptive • Non-dynamic (live only)

Text vs VoxThe majority of our messages are Voice, not text.In fact, the ratio is 2 to 1.

Progressive and Low-Latency Key 30% percent of messages are requested live 30% Time Shifted Live 70%

Social Networks Source: Paul Adams, Google UX

We compartmentalize Source: Paul Adams, Google UX

Strong Ties Average number of Friends on Facebook: 130 Only interact regularly with 4 to 6 Source: Paul Adams, Google UX

Social Communication Focuses on the Strong Ties Source: Paul Adams, Google UX

More than one winner likely (like current IM)

What people wantLightweight interaction (not calls)Groups (social segmentation)Text,Voice, Pictures,Video, LocationFast (progressive and low latency)

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Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)

by eCommConf on Jul 05, 2011

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Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011) — Presentation Transcript