Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)

2,815 views
2,737 views

Published on

Please see blog http://blog.eComm.ec

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,815
On SlideShare
0
From Embeds
0
Number of Embeds
676
Actions
Shares
0
Downloads
34
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Tom Katis - Presentation at Emerging Communications Conference & Awards (eComm 2011)

    1. 1. Messaging Apps Innovation occurs at the edges Tom Katis CEO, VoxerCopyright 2011 Voxer LLC
    2. 2. Communication Apps Free Calling (Skype,Viber) Video Calling (Tango, Oovoo) Voice Messaging/Walkie Talkie/Push to talk Text/Photo Messaging
    3. 3. Messaging AppsVoice Messaging/Walkie Talkie: Text/Photo Messaging:Voxer WhatsappHeytell KikTikl EbuddyBlip.me TextplusTalkbox Textnow Textfree
    4. 4. Messaging AppsWalled Gardens Aggregators / GatewaysVoxer EbuddyHeytell TextplusBlip.me TextnowTalkbox TextfreeWhatsAppKik
    5. 5. Gardens and GatewaysWalled Gardens Aggregators / Gatewaysattempting to be: attempting to be:Twitter TweetdeckAIM Adium
    6. 6. Mobile Messaging Apps WhatsApp Kik Heytell Talkbox Blip.me Voxer
    7. 7. Kik
    8. 8. WhatsApp
    9. 9. WhatsApp
    10. 10. WhatsApp
    11. 11. Heytell
    12. 12. TalkBox
    13. 13. Blip.me
    14. 14. Voxer Use Case: Meet at the Ball Game 5 friends, 2 sectionsCopyright 2011 Voxer LLC
    15. 15. Copyright 2011 Voxer LLC
    16. 16. Copyright 2011 Voxer LLC
    17. 17. Copyright 2011 Voxer LLC
    18. 18. Copyright 2011 Voxer LLC
    19. 19. Efficiency of Voice vs Text • We type slower but read faster than speaking • Text becomes more efficient as the group gets bigger • Typing 20-60 Words Per Minute • Speaking 160 WPM (Audio Books) • Reading 250-300 WPM • Listening up to 300 WPM
    20. 20. Efficiency of Voice vs TextSource: Jacob Palme “Electronic Mail” Artech House Publishers 1995
    21. 21. Efficiency of Voice vs Text Email Voice Text becomes more efficient when the group gets to 5 participants
    22. 22. Efficiency of Voice vs TextMobile Voice Text Mobile Text becomes more efficient when the group gets to 9 participants
    23. 23. The Problems with Voice It’s not just about efficiency Increasingly viewed as • Anti-Social • Inefficient
    24. 24. The Problems with Phone Calls • Interrupting • Waiting • Social Awkwardness
    25. 25. Calls vs Text
    26. 26. Call vs Vox
    27. 27. Voxer is NOT Regular Push-To-Talk
    28. 28. The Problems with Legacy Push-To-Talk • High Performance but • Anti-Social • Manual • Interruptive • Non-dynamic (live only)
    29. 29. Text vs VoxThe majority of our messages are Voice, not text.In fact, the ratio is 2 to 1.
    30. 30. Progressive and Low-Latency Key 30% percent of messages are requested live 30% Time Shifted Live 70%
    31. 31. Social CommunicationCopyright 2011 Voxer LLC
    32. 32. Social Networks Source: Paul Adams, Google UX
    33. 33. We compartmentalize Source: Paul Adams, Google UX
    34. 34. Strong Ties Average number of Friends on Facebook: 130 Only interact regularly with 4 to 6 Source: Paul Adams, Google UX
    35. 35. Social Communication Focuses on the Strong Ties Source: Paul Adams, Google UX
    36. 36. More than one winner likely (like current IM)
    37. 37. What people wantLightweight interaction (not calls)Groups (social segmentation)Text,Voice, Pictures,Video, LocationFast (progressive and low latency)
    38. 38. Messaging Apps Innovation occurs at the edges Tom Katis CEO, VoxerCopyright 2011 Voxer LLC

    ×