Ronald Azuma - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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  • 1.
  • 2. Making Mobile Augmented Reality More Compelling
    Ronald Azuma
    Research Leader
    Nokia Research Center, Santa Monica
    eComm 2011, June 29, 2011
    2
  • 3. 3
    Public
    Current state of mobile AR
    Tracking limitations constrain experiences
    metaio
  • 4. 4
    Public
    Two approaches
    Exploit unique, powerful locations
    Rethink how to implement AR
  • 5. 5
    Public
    +
    +
    +
  • 6. 6
    Public
    The Westwood Experience
    1) Story elements tied to unique and powerful locations
    2) Focus on a linear story, not games, marketing, puzzles, etc.
    3) Mixed Reality effects not commonly seen in location-based experiences
  • 7. 7
    Public
  • 8. 8
    Public
    Clear and meaningful connections between the real environment and the experience on the mobile device
  • 9. 9
  • 10. 10
    Public
    Indirect AR
    Rethink how to implement an AR experience
    Render both what user perceives to be virtual and real
    Tradeoff between a difficult tracking problem or a difficult rendering & modeling problem
  • 11. 11
  • 12. 12
  • 13. 13
    Public
    User Study on Indirect AR
    16 out of 18 participants didn’t realize they were not looking directly at real world
    Strongly significant preference for Indirect AR (under tested conditions)
  • 14. 14
    Public
    Contributors and References
    Vids Samanta
    Yun-Ta Tsai
    Owen Vallis
    Lance Williams
    Jason Wither
    Rachel Hinman
    Jordan Hochenbaum
    Thommen Korah
    MeghaPandey
    Rebecca Allen
    Will Carter
    NavjotGarg
    JuhaHemanus
    • The Westwood Experience: Connecting Story to Locations Via Mixed Reality. Proc. of ISMAR Arts, Media and Humanities 2010
    • 15. Indirect Augmented Reality. To appear in Computers & Graphics, special issue on Mobile AR