Trends and Opportunities in Mobile Enterprise Raj Singh EIR @ SRI @mobileraj
Smartphones Are Penetrating the Enterprise Individually liable devices BYOD: Bring your own device IT used to push back; now the employee pushes back Significant growth in MDM (Mobile Device Mgmt) Managing devices, remote wipe, network certificates, enterprise app stores Deployment, upgrades, secure How do I make the enterprise data secure?
Enterprise App Demand Is Surging Employees are demanding more apps Email and browsing isn’t good enough Enterprise app stores are emerging and are mostly empty Google Maps, Evernote, Dropbox; lack of horizontal enterprise apps Landscape littered with point solutions
Enterprise Mobile Market $7.5B for mobile cloud enterprise in 2014 (Juniper, 01/10) 100M smartphones, 2015 (estd, Tom Ahonen, 05/10) ~40% of iPads or more are going into the enterprise (80% of Fortune 100)
New School of Enterprise Apps Older enterprise apps are heavy-weight, don’t leverage the cloud (very mono-lithic) Focus on micro-apps (almost point-apps but horizontal), solve a specific problem, lighter-weight Great importance on UI/UX – leveraging social (eg Salesforce Chatter); consumer thinking in enterprise app design (consumerization of IT)
Enterprise Data Is Finally Available Challenge with enterprise mobility has been getting to the data SAAS has enabled “Company Out of a Box” No more on-premise integration but rather OAuth-like connectors into cloud-services (eg Corp Doc Store, Corp Wiki, Corp Email etc) New problem is can you trust these services with access to critical enterprise data but consensus is that CIOs are “opening-up” Is it inevitable? Or will we tighten-up again and repeat a cycle?
Go to Market Starts with the Employee Business to Individual (B2I) Sell directly to the employee vs to the enterprise Model proven by Dropbox, Evernote, Yammer, Webex and others Employees can expense (send monthly email invoice to employee) B2I eventually translates to B2B sales Other channels include: Enterprise App Stores Systems Integrators Operator/OEM reseller channels
Enterprise Biz Model Has Evolved Previously SI (systems integration) represented a significant chunk of revenues More horizontal = less or templated customization Trial to Paid or Free to Paid are most common models Subscription tiers will need to be tested, annual subs are not uncommon B2I does face price compression over time but conversion rates blow traditional consumer apps out of the water!
Small Sampling of Companies But you haven’t heard of many of them App Stores: OnDeego, Good, Sybase, Google, JackBe, RIM(and others) MDM Providers: MobileIron, Sybase, Frontline (and many others) Apps: PageOnce, LeapFactor, Worklight (and many others) Reporting: RoamBI, Microstrategy (and others) More Point: Accenture, Slalom Mobility