Piers Finlaysons's Presentation at Emerging Communication Conference & Awards 2010 America

Bring your own wireless How smart mobile phones are revolutionizing wireline customers Piers Finlayson Metaswitch Networks 20 April 2010

Wireless Substitution – sounds like bad news • More than one of every five American homes (22.7%) had only wireless telephones during the first half of 2009: up 2.5% since the second half of 2008. • One of every seven American homes (14.7%) had a landline yet received all or almost all calls on wireless telephones. Blumberg SJ, Luke JV. Wireless substitution: Early release of estimates from the National Health Interview Survey, January-June 2009. National Center for Health Statistics. December 2009. Copyright © Metaswitch Networks | Proprietary and Confidential | 3

Smartphone revolution • Smartphone CAGR = 21% (long term) • Expected 546m units by 2015 (Credit Suisse) • Lower ASP $100 - $250 • Fueled by OS competition: • RIM, Nokia, Apple, Android, • Windows Phone 7 • Wider coverage for high speed wireless Copyright © Metaswitch Networks | Proprietary and Confidential | 5

Why keep a fixed line? • Reliable 911 service • Concept of calling a location (person independent) • Office and home • Quality of service • Health concerns • Fixed line not necessarily threatened by PC voice services • Enhancement through 3rd party service: Google Copyright © Metaswitch Networks | Proprietary and Confidential | 7

But wait, there’s more! • Enable users to • View faxes • Have voicemails delivered by email • Translate voicemails to text • Access from • iPhone, BlackBerry, RIM, ... • Desktop • TV Copyright © Metaswitch Networks | Proprietary and Confidential | 11

Conclusions • Wireless substitution is real • Can relegate mobile operator to the role of dumb pipe provider by embracing stengths of mobiles • Smart Phones • High Speed Data • Third Party Application Development • Simple-to-use mobile apps can revolutionize a wireline offering • Adding value with a converged offering – doing what the mobile operator doesn’t, can’t or won’t Copyright © Metaswitch Networks | Proprietary and Confidential | 18

Thank You! Piers Finlayson Metaswitch Networks piers.finlayson@metaswitch.com

Piers Finlaysons's Presentation at Emerging Communication Conference & Awards 2010 America

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