Cooking Goes Mobile:
 Cooking Capsules & the New Digital Lifestyle
tm
g
g
Android   Market
Android   Market
Android        Market




          tm
WATCH

• Educational
• Action-Oriented
• High Quality
• Entertaining
• Mobile Specific
WATCH

• Educational
• Action-Oriented
• High Quality
• Entertaining
• Mobile Specific
SHOP


• Ingredients Check List
• Serving Size Slider
• Ability to Add Items
• GPS: Find Market
MAKE


Fool-proof
Step-by-Step
Checklist
FORMULA

• Have an ORIGINAL IDEA.

• Keep it SIMPLE (avoid bells & whistles).

• USABILITY & ENJOYABILITY.

• Nail the ARC...
FORMULA
• Strategize how to engineer the
 app to best manifest the design.

• Build it well & with expansion
 in mind. Don...
For more of my thoughts on my adventures with Android:




     “Android is a volcano.”
tm




     Thank you!
    cookingcapsules.com
twitter.com/cookingcapsules
Mary  Ann  Cotter's Presentation at eComm 2009
Mary  Ann  Cotter's Presentation at eComm 2009
Mary  Ann  Cotter's Presentation at eComm 2009
Mary  Ann  Cotter's Presentation at eComm 2009
Mary  Ann  Cotter's Presentation at eComm 2009
Mary  Ann  Cotter's Presentation at eComm 2009
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Mary Ann Cotter's Presentation at eComm 2009

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  • Mary Ann Cotter's Presentation at eComm 2009

    1. 1. Cooking Goes Mobile: Cooking Capsules & the New Digital Lifestyle
    2. 2. tm
    3. 3. g g
    4. 4. Android Market
    5. 5. Android Market
    6. 6. Android Market tm
    7. 7. WATCH • Educational • Action-Oriented • High Quality • Entertaining • Mobile Specific
    8. 8. WATCH • Educational • Action-Oriented • High Quality • Entertaining • Mobile Specific
    9. 9. SHOP • Ingredients Check List • Serving Size Slider • Ability to Add Items • GPS: Find Market
    10. 10. MAKE Fool-proof Step-by-Step Checklist
    11. 11. FORMULA • Have an ORIGINAL IDEA. • Keep it SIMPLE (avoid bells & whistles). • USABILITY & ENJOYABILITY. • Nail the ARCHITECTURE. • Nail the DESIGN & BRANDING.
    12. 12. FORMULA • Strategize how to engineer the app to best manifest the design. • Build it well & with expansion in mind. Don’t cut corners. • Distribute it (it’s much easier now). • Listen to user feedback. • Improve the application over time. • Add features deliberately & wisely.
    13. 13. For more of my thoughts on my adventures with Android: “Android is a volcano.”
    14. 14. tm Thank you! cookingcapsules.com twitter.com/cookingcapsules

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