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Mary  Ann  Cotter's Presentation at eComm 2009
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Mary Ann Cotter's Presentation at eComm 2009

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Mary  Ann  Cotter's Presentation at eComm 2009 Mary Ann Cotter's Presentation at eComm 2009 Presentation Transcript

  • Cooking Goes Mobile: Cooking Capsules & the New Digital Lifestyle
  • tm
  • g g View slide
  • Android Market View slide
  • Android Market
  • Android Market tm
  • WATCH • Educational • Action-Oriented • High Quality • Entertaining • Mobile Specific
  • WATCH • Educational • Action-Oriented • High Quality • Entertaining • Mobile Specific
  • SHOP • Ingredients Check List • Serving Size Slider • Ability to Add Items • GPS: Find Market
  • MAKE Fool-proof Step-by-Step Checklist
  • FORMULA • Have an ORIGINAL IDEA. • Keep it SIMPLE (avoid bells & whistles). • USABILITY & ENJOYABILITY. • Nail the ARCHITECTURE. • Nail the DESIGN & BRANDING.
  • FORMULA • Strategize how to engineer the app to best manifest the design. • Build it well & with expansion in mind. Don’t cut corners. • Distribute it (it’s much easier now). • Listen to user feedback. • Improve the application over time. • Add features deliberately & wisely.
  • For more of my thoughts on my adventures with Android: “Android is a volcano.”
  • tm Thank you! cookingcapsules.com twitter.com/cookingcapsules