2009   |   Westergasfabriek   |   Amsterdam   |   http://eComm.ec


Monday, 16 November 2009
Beyond the Handset



                                                      Mark Rolston
                                 ...
“Technology is dominated by
                            those who manage what they
                            do not unde...
© 2007 frog design. Confidential & Proprietary.   4

Monday, 16 November 2009
“I’m your main connection to the
                 switchboard of the soul...the
                
Santa Claus of the subcon...
The first phenomenon:
                                  .
                    Something has happened to the
               ...
IxDA 2009




Monday, 16 November 2009
This has become a window




                                           © 2007 frog design. Confidential & Proprietary.   8...
The physical object
                           is




  MEX: Personalization            © 2007 frog design. Confidential & ...
it can be anything
  Open Systems
  you want it to be
  Invite Innovation




  MEX: Personalization     © 2007 frog desig...
The second phenomenon:

     people are frequently managing two lives




                                          © 2007...
First Life


                                        © 2007 frog design. Confidential & Proprietary.   12

Monday, 16 Novem...
Second Life




                                 © 2007 frog design. Confidential & Proprietary.   13

Monday, 16 November ...
inevitably our first and second lives
                   are becoming en-tangled




                                     ©...
© 2007 frog design. Confidential & Proprietary.   15

Monday, 16 November 2009
© 2007 frog design. Confidential & Proprietary.   15

Monday, 16 November 2009
The third phenomenon:

               computing, in particular the human
                           interface,
           ...
Touch was the important first step




                 It bridges the physical and virtual
                               ...
the Wii introduced 3d control




                                              © 2007 frog design. Confidential & Propriet...
technologies still in the lab are
                     teaching the computer to better




                               ...
© 2007 frog design. Confidential & Proprietary.   20

Monday, 16 November 2009
Microsoft’s Project Natal




                                            © 2007 frog design. Confidential & Proprietary.  ...
Microsoft’s Project Natal




                                            © 2007 frog design. Confidential & Proprietary.  ...
Microsoft’s Project Natal




                                            © 2007 frog design. Confidential & Proprietary.  ...
Microsoft’s Project Natal




                                            © 2007 frog design. Confidential & Proprietary.  ...
There are also trivial examples




                                          © 2007 frog design. Confidential & Proprietar...
IxDA 2009




Monday, 16 November 2009
© 2007 frog design. Confidential & Proprietary.   25

Monday, 16 November 2009
http://www.gravitytrap.com/sniff




                           © 2007 frog design. Confidential & Proprietary.      26

Mo...
some even create questions about what is
                           real




                                            h...
some even create questions about what is
                           real




                                            h...
Pranav Mistry, 6th Sense, MIT, 2009




Monday, 16 November 2009
© 2007 frog design. Confidential & Proprietary.   29

Monday, 16 November 2009
It’s a self reinforcing loop:
             real becomes virtual becomes real...




                                   Uni...
It’s a self reinforcing loop:
             real becomes virtual becomes real...




                                   Uni...
all of this points to a dramatic shift in
            the way computing fits into our lives




Monday, 16 November 2009
the problem with computing
                           is that it requires computers
                                      ...
computing was relegated to special places

                           © 2007 frog design. Confidential & Proprietary.   33
...
computing still requires we go into it’s
                         world
                                 © 2007 frog desig...
but it is starting to become part of our
                           world
                                                ...
would it be a stretch to say this
               shift is as big as the internet itself?




                             ...
Ubiquitous Computing?
                            Augmented Reality?




                           Computing in Context

...
this is the growing world of computing
     that is about our world - people, places,
                      things.


    ...
Contemplate your own discomfort




                                                39


Monday, 16 November 2009
Ralph Bremenkamp | www.frogdesign.com




Monday, 16 November 2009
“Borgs” outside the MIT, circa 1995




Monday, 16 November 2009
a weird question:




Monday, 16 November 2009
would you give away an eye
              to have it replaced with a camera?




Monday, 16 November 2009
Rob Spence | www.eyborgblog.com




Monday, 16 November 2009
Rob Spence | www.eyborgblog.com




Monday, 16 November 2009
the body becomes a node




Monday, 16 November 2009
Airstrip OB Remote Monitoring Application




                 mass-market examples are here
                           al...
Google Latitude | www.google.com/latitude




Monday, 16 November 2009
Nintendo Wii | www.wii.com




Monday, 16 November 2009
frog design, e-monitors, 2009




Monday, 16 November 2009
Dexcom | www.dexcom.com   www.sixuntilme.com   beclever.wordpress.com




Monday, 16 November 2009
So what happens when
              “
                the device that records
                your medical status
         ...
your heartbeat becomes
                      a conversation




Monday, 16 November 2009
one last consideration,

                             one last reference,

                            and one last (weird...
frogdesign Dattoo. 2005




         That thing absorbing and beaming
         bits won’t be a device you’ll be
         w...
“I can see through satellites now”
                             Warren Ellis & Adi Granov, Iron Man, 2008




Monday, 16 N...
we know how that feels,
                                   right?




Monday, 16 November 2009
Monday, 16 November 2009
how quickly is augmented reality
                           leading us to feel the need
                             for a...
in other words...




Monday, 16 November 2009
Would you give an eye
                           to see through satellites?




Monday, 16 November 2009
Headline Sponsor




                                                 Platinum Sponsors




                              ...
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Mark Rolston Presentation at Emerging Communication Conference & Awards 2009 Europe

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Mark Rolston Presentation at Emerging Communication Conference & Awards 2009 Europe

  1. 1. 2009 | Westergasfabriek | Amsterdam | http://eComm.ec Monday, 16 November 2009
  2. 2. Beyond the Handset Mark Rolston Chief Creative Officer © 2007 frog design. Confidential & Proprietary. Monday, 16 November 2009
  3. 3. “Technology is dominated by those who manage what they do not understand” Murphy Monday, 16 November 2009
  4. 4. © 2007 frog design. Confidential & Proprietary. 4 Monday, 16 November 2009
  5. 5. “I’m your main connection to the switchboard of the soul...the Santa Claus of the subconscious” Strange Days © 2007 frog design. Confidential & Proprietary. 5 Monday, 16 November 2009
  6. 6. The first phenomenon: . Something has happened to the handset Monday, 16 November 2009
  7. 7. IxDA 2009 Monday, 16 November 2009
  8. 8. This has become a window © 2007 frog design. Confidential & Proprietary. 8 Monday, 16 November 2009
  9. 9. The physical object is MEX: Personalization © 2007 frog design. Confidential & Proprietary. Monday, 16 November 2009
  10. 10. it can be anything Open Systems you want it to be Invite Innovation MEX: Personalization © 2007 frog design. Confidential & Proprietary. Monday, 16 November 2009
  11. 11. The second phenomenon: people are frequently managing two lives © 2007 frog design. Confidential & Proprietary. 11 Monday, 16 November 2009
  12. 12. First Life © 2007 frog design. Confidential & Proprietary. 12 Monday, 16 November 2009
  13. 13. Second Life © 2007 frog design. Confidential & Proprietary. 13 Monday, 16 November 2009
  14. 14. inevitably our first and second lives are becoming en-tangled © 2007 frog design. Confidential & Proprietary. 14 Monday, 16 November 2009
  15. 15. © 2007 frog design. Confidential & Proprietary. 15 Monday, 16 November 2009
  16. 16. © 2007 frog design. Confidential & Proprietary. 15 Monday, 16 November 2009
  17. 17. The third phenomenon: computing, in particular the human interface, is undergoing a radical change © 2007 frog design. Confidential & Proprietary. 16 Monday, 16 November 2009
  18. 18. Touch was the important first step It bridges the physical and virtual © 2007 frog design. Confidential & Proprietary. 17 Monday, 16 November 2009
  19. 19. the Wii introduced 3d control © 2007 frog design. Confidential & Proprietary. 18 Monday, 16 November 2009
  20. 20. technologies still in the lab are teaching the computer to better © 2007 frog design. Confidential & Proprietary. 19 Monday, 16 November 2009
  21. 21. © 2007 frog design. Confidential & Proprietary. 20 Monday, 16 November 2009
  22. 22. Microsoft’s Project Natal © 2007 frog design. Confidential & Proprietary. 21 Monday, 16 November 2009
  23. 23. Microsoft’s Project Natal © 2007 frog design. Confidential & Proprietary. 21 Monday, 16 November 2009
  24. 24. Microsoft’s Project Natal © 2007 frog design. Confidential & Proprietary. 22 Monday, 16 November 2009
  25. 25. Microsoft’s Project Natal © 2007 frog design. Confidential & Proprietary. 22 Monday, 16 November 2009
  26. 26. There are also trivial examples © 2007 frog design. Confidential & Proprietary. 23 Monday, 16 November 2009
  27. 27. IxDA 2009 Monday, 16 November 2009
  28. 28. © 2007 frog design. Confidential & Proprietary. 25 Monday, 16 November 2009
  29. 29. http://www.gravitytrap.com/sniff © 2007 frog design. Confidential & Proprietary. 26 Monday, 16 November 2009
  30. 30. some even create questions about what is real http://www.marcotempest.com © 2007 frog design. Confidential & Proprietary. 27 Monday, 16 November 2009
  31. 31. some even create questions about what is real http://www.marcotempest.com © 2007 frog design. Confidential & Proprietary. 27 Monday, 16 November 2009
  32. 32. Pranav Mistry, 6th Sense, MIT, 2009 Monday, 16 November 2009
  33. 33. © 2007 frog design. Confidential & Proprietary. 29 Monday, 16 November 2009
  34. 34. It’s a self reinforcing loop: real becomes virtual becomes real... University of Washington Laboratory virtual reconstruction of The Old City of © 2007 frog design. Confidential & Proprietary. 30 Monday, 16 November 2009
  35. 35. It’s a self reinforcing loop: real becomes virtual becomes real... University of Washington Laboratory virtual reconstruction of The Old City of © 2007 frog design. Confidential & Proprietary. 30 Monday, 16 November 2009
  36. 36. all of this points to a dramatic shift in the way computing fits into our lives Monday, 16 November 2009
  37. 37. the problem with computing is that it requires computers © 2007 frog design. Confidential & Proprietary. 32 Monday, 16 November 2009
  38. 38. computing was relegated to special places © 2007 frog design. Confidential & Proprietary. 33 Monday, 16 November 2009
  39. 39. computing still requires we go into it’s world © 2007 frog design. Confidential & Proprietary. 34 Monday, 16 November 2009
  40. 40. but it is starting to become part of our world 35 Monday, 16 November 2009
  41. 41. would it be a stretch to say this shift is as big as the internet itself? © 2007 frog design. Confidential & Proprietary. 36 Monday, 16 November 2009
  42. 42. Ubiquitous Computing? Augmented Reality? Computing in Context © 2007 frog design. Confidential & Proprietary. 37 Monday, 16 November 2009
  43. 43. this is the growing world of computing that is about our world - people, places, things. and accessible within our world. Monday, 16 November 2009
  44. 44. Contemplate your own discomfort 39 Monday, 16 November 2009
  45. 45. Ralph Bremenkamp | www.frogdesign.com Monday, 16 November 2009
  46. 46. “Borgs” outside the MIT, circa 1995 Monday, 16 November 2009
  47. 47. a weird question: Monday, 16 November 2009
  48. 48. would you give away an eye to have it replaced with a camera? Monday, 16 November 2009
  49. 49. Rob Spence | www.eyborgblog.com Monday, 16 November 2009
  50. 50. Rob Spence | www.eyborgblog.com Monday, 16 November 2009
  51. 51. the body becomes a node Monday, 16 November 2009
  52. 52. Airstrip OB Remote Monitoring Application mass-market examples are here already Monday, 16 November 2009
  53. 53. Google Latitude | www.google.com/latitude Monday, 16 November 2009
  54. 54. Nintendo Wii | www.wii.com Monday, 16 November 2009
  55. 55. frog design, e-monitors, 2009 Monday, 16 November 2009
  56. 56. Dexcom | www.dexcom.com www.sixuntilme.com beclever.wordpress.com Monday, 16 November 2009
  57. 57. So what happens when “ the device that records your medical status is also the device you use to update your social connections?” Lee Maguire, 2009 Monday, 16 November 2009
  58. 58. your heartbeat becomes a conversation Monday, 16 November 2009
  59. 59. one last consideration, one last reference, and one last (weird) question Monday, 16 November 2009
  60. 60. frogdesign Dattoo. 2005 That thing absorbing and beaming bits won’t be a device you’ll be wearing. It will be you. Monday, 16 November 2009
  61. 61. “I can see through satellites now” Warren Ellis & Adi Granov, Iron Man, 2008 Monday, 16 November 2009
  62. 62. we know how that feels, right? Monday, 16 November 2009
  63. 63. Monday, 16 November 2009
  64. 64. how quickly is augmented reality leading us to feel the need for an augmented body to fully take advantage of it? Monday, 16 November 2009
  65. 65. in other words... Monday, 16 November 2009
  66. 66. Would you give an eye to see through satellites? Monday, 16 November 2009
  67. 67. Headline Sponsor Platinum Sponsors Gold Sponsors 2009 | Westergasfabriek | Amsterdam | http://eComm.ec Monday, 16 November 2009
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