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Jonathan Rosenberg's Presentation at Emerging Communication Conference & Awards 2010 America

by eCommConf on Jun 09, 2010

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More than 80,000 websites have implemented Facebook Connect since its general availability in December 2008, and over 60 million of Facebook’s 400 million users take advantage of this tool every month. (Facebook Connect is the tool used to integrate Facebook onto external websites.) *Data found at www.facebook.comOf Twitter’s 105* M registered users, 75% of traffic comes from outside of Twitter.com. *Data announced on April 14, 2010 at Chirp, Twitter development conferece.Digg sends 80 million clicks-per-month to 3rd party websites. TheOnion gets 600,000 page views per month from Digg users Wired.com gets 1 million page views per month from Digg users. Telegraph.co.uk, the most successful Digg integration partner, and most popular broadsheet newspaper in the UK, gets 5.5 million page views per month from Digg users. *Data presented by Digg’s Bob Buch at Web 2.0 Expo in 2009.
Make the argument that modern social sharing helps drive pageviews but its impersonal. Tweeting and posting to facebook walls are fundamentally broadcast operations; I don’t know who will see them, when they will see them, or whether they will even click on the links.
First point – real time will make you spend a lot more time on a site. When you are talking to someone about a site, both your time on the site and the conversation about it become longerWe’ve also found that the higher the quality the interaction between people, the longer they spend talking to each other. See chart on the relation of MOS score to talk time. Translating this to social sharing – if voice and video were something easy to do, people would spend more time on a site, and if the call quality increases, they spend even more time.
Real-time brings investment.34% of S2S are video – video is all about getting people invested.When you add that sort of investment to a site, people stay longer, they interact with the content, the content becomes meaningful to them. For example, imagine spending time with a friend together on a travel Web site while planning a trip. You’ve got a lot more invested in that particular site. It’s not hard to imagine you’re more likely to actually book there, and that you may come back more readily for future bookings.
Real-time creates interactivity.Consuming content together in real-time makes the passive “consumption” interactive.

Jonathan Rosenberg’s Presentation at Emerging Communication Conference & Awards 2010 America — Presentation Transcript

Social Sharing 2.0: The Rise of Real-Time
Jonathan Rosenberg
Chief Technology Strategist, Skype
April 19, 2010
Click-to-Call & Chat
Evolution of Social on the Web
1970s
Message Boards
Live Chat
Social Media
Comment Chains
BBS
1980s
IRC
1990s
ICQ
2000s
Today
Drawbacks of Current Social Sharing
What’s missing?
What’s Needed: The Three ‘I’s
Involvement
Value
Interactive
Investment
Real-Time and Involvement
Call Quality
Call Quality
Real-Time and Investment
Hank327 and John858
April 19, 2010
I love this movie – LOL! What do you think?
Real-Time and Interactive
More than 250 billion minutes of free Skype-to-Skype calls
Skype-to-Skype Calls in Minutes
(Billions)
12% of ILD traffic in 2009**
* As of Q4 2009, Skype users made cumulative 250 billion minutes of S2S calls since inception
**Source: Telegeography Research. (January 2010)
Bringing Voice and Video to the Web
Toolbars:
50 Million
daily users
Thank You!

Jonathan Rosenberg's Presentation at Emerging Communication Conference & Awards 2010 America

by eCommConf on Jun 09, 2010

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Jonathan Rosenberg’s Presentation at Emerging Communication Conference & Awards 2010 America — Presentation Transcript