Observations and interviews transcribed and coded
Making love, performing family 4
Design for families: rituals Consider existing family rituals and create new ones “Family Story Play: Reading with Young Children (and Elmo) Over a Distance”. Raffle, H., Ballagas, R., Revelle, G., Horii, H., Follmer, S., Go, J., Reardon, E., Mori, K., Paretti, C., Kaye, J., Spasojevic, M. CHI 2010. Joint with Sesame Workshop.
Results Long and rich interactions. Average book reading times from 7-9 minutes, as long as 24 minutes vs typical calls of 1-2 min. “[Story Play] was good because it helped interact towards the book… I know every time he saw the light bulb, he went to press the button and he would actually listen a little bit and he would be talking about the book” (Mother of 3 yo boy) 7
Content is key Average reading time per session was 11.7 min vs. typical calls of 1-2 min. Reading session times almost doubled for ‘Elmo Only’ condition. Elmo brings the books to life. Usage peaked for 3 year olds Average reading time per session, Total reading time across sessions, Total number of pages read 9
In conclusion: The value of rich, open-ended, in-depth qualitative fieldwork Take ‘families’ seriously as a demographic, not just the individual or the corporation. (This is more radical than it sounds.) Families are increasingly diasporic and we should design for that. Provide activities for cross-generational play, not just conversation. 11