Back to the roots? Emerging communication paradigms in the context of secondary orality Johanna Kollmann @johannakoll 30 October 2009 eComm Europe 2009 10 November 2009

eComm Europe 2009 10 November 2009 http://www.flickr.com/photos/sanjayausta/3345622099/ „ Orality is the base of all human experience.“ Lance Strate

eComm Europe 2009 10 November 2009 http://www.flickr.com/photos/josemota/3610060819/ Walter Ong (1912 - 2003) „ After people learned to write, they continued to talk, probably more than ever – they had more to say. But they did not talk the same way .“

eComm Europe 2009 10 November 2009 http://www.flickr.com/photos/sanjayausta/3345622099/ „ Orality is participatory, interactive, communal and focused on the present. The Web is all of these things .“ Irwin Chen

instantaneous transcends the barriers of time and place grounded in everyday life, empathic facilitates development of communities communal ownership of information allows for knowledge to be preserved stand alone texts, but potential for aggregation and linking material eComm Europe 2009 10 November 2009 Secondary Orality

instantaneous

transcends the barriers of time and place

grounded in everyday life, empathic

facilitates development of communities

communal ownership of information

allows for knowledge to be preserved

stand alone texts, but potential for aggregation and linking material

have been evolving from supporting written communication towards enabling conversations showing more and more characteristics of secondary orality eComm Europe 2009 10 November 2009 Digital communication tools

have been evolving

from supporting written communication

towards enabling conversations

showing more and more characteristics of secondary orality

eComm Europe 2009 10 November 2009 Changing interfaces of communication tools http://www.flickr.com/photos/taller/3873192274/

eComm Europe 2009 10 November 2009 Changing interfaces of communication tools

eComm Europe 2009 10 November 2009 Google Wave

eComm Europe 2009 10 November 2009 „ Oral communication unites people in groups .“ Walter Ong http://www.flickr.com/photos/donncha/260452213/

eComm Europe 2009 10 November 2009 „ Our age of secondary orality, because of its orality, makes us yearn for interpersonal relationships . “ Walter Ong http://www.flickr.com/photos//adamcharnock/3848547234/

eComm Europe 2009 10 November 2009 Communication  Conversations  Collaboration http://www.flickr.com/photos//adamcharnock/3848547234/ Me  Us Yes, I care  Yes, I do

Thank you [email_address] [email_address] @johannakoll eComm Europe 2009 10 November 2009