Cloud Telephony
Why you need more than an API
Quick Outline
• API != Business Model
• Lessons from Cloud Pioneers
• Lessons from Apple
• Cloud Telephony: What You Shoul...
Instant Business Opportunity
• Sign up for a couple of server instances in the Amazon
  EC2 cloud.
• Load Asterisk on your...
Wait just a minute




 NOT
Pioneers Didn’t Lead With Cloud
 1999 - salesforce.com founded
   Provides a business process solution for customer relati...
Lessons From SaaS Pioneers
1. Develop a service focused on business processes that
   offers direct benefits to a business....
Another, Recent Example: iPhone
• Apple released the iPhone without a native development
  environment
• During the initia...
Clouds: What You Should Demand
What a successful cloud based telco needs to provide:
 1.Off the shelf hosted telephone app...
Clouds: What Ifbyphone Delivers

    Ifbyphone
What a successful cloud based telco needs to provide:
 1.Off the shelf host...
Applications at your Fingertips
Example: Ifbyphone Call Flow
      API
     CALL                                                     Interactions between ...
Ifbyphone API Capabilities
✓Support   call -            Call to find me
                           •
                     ...
Join Us to Learn More ...
   Phone Cloud Telephony Mashups:
  How to Build a Sophisticated iPhone
  Telephony Application ...
...And Be Part of our Stimulus

  ANNOUNCING
                                    the
    IPHONE DEVELOPERS STIMULUS
      ...
Irv Shapiro's Presentation at eComm 2009
Upcoming SlideShare
Loading in …5
×

Irv Shapiro's Presentation at eComm 2009

690 views

Published on

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
690
On SlideShare
0
From Embeds
0
Number of Embeds
36
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide






























  • Irv Shapiro's Presentation at eComm 2009

    1. 1. Cloud Telephony Why you need more than an API
    2. 2. Quick Outline • API != Business Model • Lessons from Cloud Pioneers • Lessons from Apple • Cloud Telephony: What You Should Demand • Ifbyphone: What We Deliver • iPhone Developer Stimulus Package
    3. 3. Instant Business Opportunity • Sign up for a couple of server instances in the Amazon EC2 cloud. • Load Asterisk on your EC2 instance • Build an API which interfaces with Asterisk • Announce your business Poof Instant Business
    4. 4. Wait just a minute NOT
    5. 5. Pioneers Didn’t Lead With Cloud 1999 - salesforce.com founded Provides a business process solution for customer relationship management. Sold directly to SMB. Four Years Later with over 8,700 customers and 127,000 subscribers … 2003 - releases the saleforce.com API 2006 - releases the salesforce.com APP Exchange 2008 - releases the salesforce.com Service Cloud
    6. 6. Lessons From SaaS Pioneers 1. Develop a service focused on business processes that offers direct benefits to a business. 2. By initially selling a service and not an API you gain: • A better understanding of customer needs • Experience in delivering a robust reliable service • An understand of market segments and opportunity 3. Once your service has demonstrated it fullfills a business need; release an API. 4. Provide robust email and telephone based support to both end users and developers.
    7. 7. Another, Recent Example: iPhone • Apple released the iPhone without a native development environment • During the initial release of the development API, Apple tightly controlled the release of information via their NDA • Apple controls the release of all applications so they are able to minimally control quality. • The result is that the Apple App Store is far and away the most successful mobile application distribution platform to date.
    8. 8. Clouds: What You Should Demand What a successful cloud based telco needs to provide: 1.Off the shelf hosted telephone applications 2.Support for both origination and termination 3.A robust, scalable architecture with at least 99.9% availability 4.Billing and business support systems to allow developers to concentrate on building great applications 5.Real time CDR availably and reporting 6.An API with the ability to originate a call, interact with a call, record a call, receive a post upon receipt of a call, and access real time CDR data. 7.Real people, providing real developer support (telephone and email)
    9. 9. Clouds: What Ifbyphone Delivers Ifbyphone What a successful cloud based telco needs to provide: 1.Off the shelf hosted telephone applications 2.Support for both origination and termination delivers to over 3.A robust, scalable architecture with at least 99.9% availability 4.Billing and business support systems to allow developers to concentrate on building great applications 10,000 5.Real time CDR availably and reporting 6.An API with the ability to originate a call, interact with a call, record a call, receive a post upon receipt of a call, and access real time CDR data. customers 7.Real people, providing real developer support (telephone and email)
    10. 10. Applications at your Fingertips
    11. 11. Example: Ifbyphone Call Flow API CALL Interactions between the Ifbyphone Telephony Cloud and your Web Based Initial Call application continue until call Placed is completed or transferred. The API controlled Ifbyphone Executes “SurVo” IVR the next “SurVo” IVR environment has complete access to the prebuild business applications. Call Routed to “SurVo” IVR Web Application Implements Business Logic and Returns Routing Information Information Request (netget) via XML Posted to Your Web Application
    12. 12. Ifbyphone API Capabilities ✓Support call - Call to find me • Call to virtual • phone -interact receptionist • Call to voice mail - phone - • Call to “SurVo” IVR/ interact ASR/TTS processes via ✓Schedule NETGET reminder/wake up calls ✓Call initiation ✓Manage bridge two numbers •
    13. 13. Join Us to Learn More ... Phone Cloud Telephony Mashups: How to Build a Sophisticated iPhone Telephony Application in Less Than One Day Irv Shapiro Date: Wednesday, March 4 Time: 7:30 - 8:30 PM Location: Salon H
    14. 14. ...And Be Part of our Stimulus ANNOUNCING the IPHONE DEVELOPERS STIMULUS PACKAGE Ifbyphone will award $1,000 to any developer that submits an iPhone-to- Ifbyphone mashup application to Ifbyphone, which is selected by the Ifbyphone management team, and accepted by Apple into the APP store.

    ×