Irv Shapiro's Presentation at eComm 2009

Cloud Telephony Why you need more than an API

Quick Outline • API != Business Model • Lessons from Cloud Pioneers • Lessons from Apple • Cloud Telephony: What You Should Demand • Ifbyphone: What We Deliver • iPhone Developer Stimulus Package

Instant Business Opportunity • Sign up for a couple of server instances in the Amazon EC2 cloud. • Load Asterisk on your EC2 instance • Build an API which interfaces with Asterisk • Announce your business Poof Instant Business

Wait just a minute NOT

Pioneers Didn’t Lead With Cloud 1999 - salesforce.com founded Provides a business process solution for customer relationship management. Sold directly to SMB. Four Years Later with over 8,700 customers and 127,000 subscribers … 2003 - releases the saleforce.com API 2006 - releases the salesforce.com APP Exchange 2008 - releases the salesforce.com Service Cloud

Lessons From SaaS Pioneers 1. Develop a service focused on business processes that offers direct beneﬁts to a business. 2. By initially selling a service and not an API you gain: • A better understanding of customer needs • Experience in delivering a robust reliable service • An understand of market segments and opportunity 3. Once your service has demonstrated it fullﬁlls a business need; release an API. 4. Provide robust email and telephone based support to both end users and developers.

Another, Recent Example: iPhone • Apple released the iPhone without a native development environment • During the initial release of the development API, Apple tightly controlled the release of information via their NDA • Apple controls the release of all applications so they are able to minimally control quality. • The result is that the Apple App Store is far and away the most successful mobile application distribution platform to date.

Clouds: What You Should Demand What a successful cloud based telco needs to provide: 1.Off the shelf hosted telephone applications 2.Support for both origination and termination 3.A robust, scalable architecture with at least 99.9% availability 4.Billing and business support systems to allow developers to concentrate on building great applications 5.Real time CDR availably and reporting 6.An API with the ability to originate a call, interact with a call, record a call, receive a post upon receipt of a call, and access real time CDR data. 7.Real people, providing real developer support (telephone and email)

Clouds: What Ifbyphone Delivers Ifbyphone What a successful cloud based telco needs to provide: 1.Off the shelf hosted telephone applications 2.Support for both origination and termination delivers to over 3.A robust, scalable architecture with at least 99.9% availability 4.Billing and business support systems to allow developers to concentrate on building great applications 10,000 5.Real time CDR availably and reporting 6.An API with the ability to originate a call, interact with a call, record a call, receive a post upon receipt of a call, and access real time CDR data. customers 7.Real people, providing real developer support (telephone and email)

Applications at your Fingertips

Example: Ifbyphone Call Flow API CALL Interactions between the Ifbyphone Telephony Cloud and your Web Based Initial Call application continue until call Placed is completed or transferred. The API controlled Ifbyphone Executes “SurVo” IVR the next “SurVo” IVR environment has complete access to the prebuild business applications. Call Routed to “SurVo” IVR Web Application Implements Business Logic and Returns Routing Information Information Request (netget) via XML Posted to Your Web Application

Ifbyphone API Capabilities ✓Support call - Call to find me • Call to virtual • phone -interact receptionist • Call to voice mail - phone - • Call to “SurVo” IVR/ interact ASR/TTS processes via ✓Schedule NETGET reminder/wake up calls ✓Call initiation ✓Manage bridge two numbers •

Join Us to Learn More ... Phone Cloud Telephony Mashups: How to Build a Sophisticated iPhone Telephony Application in Less Than One Day Irv Shapiro Date: Wednesday, March 4 Time: 7:30 - 8:30 PM Location: Salon H

...And Be Part of our Stimulus ANNOUNCING the IPHONE DEVELOPERS STIMULUS PACKAGE Ifbyphone will award $1,000 to any developer that submits an iPhone-to- Ifbyphone mashup application to Ifbyphone, which is selected by the Ifbyphone management team, and accepted by Apple into the APP store.

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Irv Shapiro's Presentation at eComm 2009

by eCommConf on Mar 27, 2009

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Irv Shapiro’s Presentation at eComm 2009 — Presentation Transcript