Gerd Leonhard Presentation at Emerging Communication Conference & Awards 2009 Europe

2009 | Westergasfabriek | Amsterdam | http://eComm.ec Monday, 16 November 2009

Telemedia Futures by Gerd Leonhard Monday, 16 November 2009

Telemedia Futures ‣ Futurist by Gerd Leonhard ‣ Strategist ‣ Author & Blogger Monday, 16 November 2009

Telemedia Futures ‣ Futurist by Gerd Leonhard ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard Monday, 16 November 2009

www.mediafuturist.com What I do: www.twitter.com/gleonhard Monday, 16 November 2009

Monday, 16 November 2009

... but who could have predicted something like this? Monday, 16 November 2009

Media was a simple game... until now Monday, 16 November 2009

The past Monday, 16 November 2009

The past EGOsystem Monday, 16 November 2009

The Future Monday, 16 November 2009

The Future ECOsystem Monday, 16 November 2009

EgoSystem to EcoSystem Monday, 16 November 2009

EgoSystem to EcoSystem Future success in Telecom will not be possible without real & deep engagement in Media & Content (and therefore, Advertising, too) Monday, 16 November 2009

Mobile + Social + Video: Major Game Changers in Telecom & Media Monday, 16 November 2009

Social Media beats eMail ! Video beats Search...? Monday, 16 November 2009

Source: STLPartners / Telco20.net Monday, 16 November 2009

Upstream Source: STLPartners / Telco20.net Monday, 16 November 2009

Upstream Downstream Source: STLPartners / Telco20.net Monday, 16 November 2009

Key vortex-speed drivers Monday, 16 November 2009

Expensive Monday, 16 November 2009

Expensive Cheaper Monday, 16 November 2009

Expensive Cheaper Flat-Rated Monday, 16 November 2009

Expensive Cheaper Flat-Rated New Ecosystem Monday, 16 November 2009

Expensive Cheaper Flat-Rated New Ecosystem Expensive Monday, 16 November 2009

Content: pricing logic will flip Price Users Monday, 16 November 2009

Content: pricing logic will flip Price Users 100 75 50 25 0 Was Will be Monday, 16 November 2009

Thanks to Flickr.com/alextorrenegra Monday, 16 November 2009

Content is only ~20% of the Cost Thanks to Flickr.com/alextorrenegra Monday, 16 November 2009

The future: Bundle + ++ ++ Monday, 16 November 2009

The future: Bundle + ++ ++ High-Def Monday, 16 November 2009

The future: Bundle + ++ ++ High-Def Live Streams Monday, 16 November 2009

The future: Bundle + ++ ++ High-Def Live Streams Virtual Goods Monday, 16 November 2009

The future: Bundle + ++ ++ High-Def Live Streams Virtual Goods Social Commerce Monday, 16 November 2009

The future: Bundle + ++ ++ High-Def Live Streams Virtual Goods Social Commerce Monday, 16 November 2009 ...

Content: where is the value? Monday, 16 November 2009

Content: where is the value? Content / Copy Monday, 16 November 2009

Content: where is the value? 100% Content / Copy Monday, 16 November 2009

Content: where is the value? Content Context Curation Timeliness Embodiment Relevance Others 100% Content / Copy Monday, 16 November 2009

Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 100% Content / Copy Monday, 16 November 2009

Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 20% 100% Content / Copy Monday, 16 November 2009

Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 20% 100% 20% Content / Copy Monday, 16 November 2009

Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 20% 100% 10% 20% Content / Copy Monday, 16 November 2009

Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009

Content: where is the value? Content Context Curation Timeliness 20% Embodiment 15% Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009

Content: where is the value? Content Context Curation 10% Timeliness 20% Embodiment 15% Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009

What matters is no longer that we can actually connect and ‘download‘ all of it but who we connect with and what we actually get i.e. Content, Context, Curation, Community. Monday, 16 November 2009

Lubricate the system and make content liquid Monday, 16 November 2009

Enforcing payment? Monday, 16 November 2009

Enforcing payment? that elect to pay! Empowering users Monday, 16 November 2009

The quickest path towards economic suicide Monday, 16 November 2009

But: the content pricing & licensing issues cannot be solved without the solid engagement of Telecoms, ISPs and Operators (as well as the Advertisers) Monday, 16 November 2009

Source: Techcrunch UK Monday, 16 November 2009

Telecom Source: Techcrunch UK Monday, 16 November 2009

Telecom Advertising (2.0) Source: Techcrunch UK Monday, 16 November 2009

Telecom Advertising (2.0) Social Networks Source: Techcrunch UK Monday, 16 November 2009

Telecom Advertising (2.0) Public, open and standardized Content Licenses Social Networks Source: Techcrunch UK Monday, 16 November 2009

Rights holders and content owners have the choice between Control and declining Revenues or ‘Open’ and new Revenues Monday, 16 November 2009

Please: forget most of what you know about Advertising Monday, 16 November 2009

Friction is Fiction Monday, 16 November 2009

Source: Charlie Rose Show Monday, 16 November 2009

Music Monday, 16 November 2009

Music News Monday, 16 November 2009

Music News Games Monday, 16 November 2009

Music News Books Games Monday, 16 November 2009

Music Films & Books News Games Monday, 16 November 2009

TeleMedia Futures Monday, 16 November 2009

TeleMedia Futures Telecom Monday, 16 November 2009

TeleMedia Futures Content Telecom & Media Monday, 16 November 2009

TeleMedia Futures Content Telecom & Media Advertising Monday, 16 November 2009

TeleMedia Futures Content Telecom & Media Social Networks Advertising Monday, 16 November 2009

TeleMedia Futures Content & Media Telecom Social Networks Advertising Monday, 16 November 2009

Who is fishing in the Telecom bowl? Monday, 16 November 2009

The Opportunity: Lubricate! Monday, 16 November 2009

Telcos can no longer ignore the need to solve the content problem online Monday, 16 November 2009

Free gets you to a place where you can get paid. Quote by Fred Wilson, Union Square Ventures www.avc.com Monday, 16 November 2009

So what does this mean...? Monday, 16 November 2009

So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) Monday, 16 November 2009

So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) • These Broadcasts will be mostly mobile Monday, 16 November 2009

So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) • These Broadcasts will be mostly mobile • Social Networks are where next Generation Advertising will go first Monday, 16 November 2009

So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) • These Broadcasts will be mostly mobile • Social Networks are where next Generation Advertising will go first • Content owners have no choice but to accommodate these audiences in terms of pricing and usage models Monday, 16 November 2009

Data is the new Oil... Monday, 16 November 2009

Data is the new Oil... Shared bookmarks, playlists, social markers Monday, 16 November 2009

Data is the new Oil... Shared bookmarks, playlists, social markers Click-trails and digital bread-crumbs Monday, 16 November 2009

Data is the new Oil... Shared bookmarks, playlists, social markers Click-trails and digital bread-crumbs Opt-in information such as location Monday, 16 November 2009

Data is the new Oil... Shared bookmarks, playlists, social markers Click-trails and digital bread-crumbs Opt-in information such as location Ratings, comments, tags and other feedback Monday, 16 November 2009

It’s not (just) about transporting the bits - it’s about transporting The Meaning. Monday, 16 November 2009

Media as a Service (MaaS) Monday, 16 November 2009

Summary Monday, 16 November 2009

Thanks for your time Monday, 16 November 2009

Thanks for your time email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard more presentations at www.mediafuturist.com Monday, 16 November 2009

Headline Sponsor Platinum Sponsors Gold Sponsors 2009 | Westergasfabriek | Amsterdam | http://eComm.ec Monday, 16 November 2009

Gerd Leonhard Presentation at Emerging Communication Conference & Awards 2009 Europe

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