2009   |   Westergasfabriek   |   Amsterdam   |   http://eComm.ec


Monday, 16 November 2009
Telemedia
   Futures
                      by Gerd Leonhard




Monday, 16 November 2009
Telemedia
   Futures ‣                               Futurist
                      by Gerd Leonhard
                     ...
Telemedia
   Futures ‣                               Futurist
                      by Gerd Leonhard
                     ...
www.mediafuturist.com
  What I do:               www.twitter.com/gleonhard




Monday, 16 November 2009
www.mediafuturist.com
  What I do:               www.twitter.com/gleonhard




Monday, 16 November 2009
www.mediafuturist.com
  What I do:               www.twitter.com/gleonhard




Monday, 16 November 2009
www.mediafuturist.com
  What I do:               www.twitter.com/gleonhard




Monday, 16 November 2009
www.mediafuturist.com
  What I do:               www.twitter.com/gleonhard




Monday, 16 November 2009
Monday, 16 November 2009
... but who could have predicted something like this?




Monday, 16 November 2009
... but who could have predicted something like this?




Monday, 16 November 2009
Monday, 16 November 2009
Media was a simple game... until now




Monday, 16 November 2009
The past




Monday, 16 November 2009
The past




Monday, 16 November 2009
The past




Monday, 16 November 2009
The past




Monday, 16 November 2009
The past




Monday, 16 November 2009
The past




Monday, 16 November 2009
The past
                           EGOsystem




Monday, 16 November 2009
The Future




Monday, 16 November 2009
The Future




Monday, 16 November 2009
The Future




Monday, 16 November 2009
The Future




Monday, 16 November 2009
The Future




Monday, 16 November 2009
The Future
                           ECOsystem




Monday, 16 November 2009
The Future
                           ECOsystem




Monday, 16 November 2009
The Future
                           ECOsystem




Monday, 16 November 2009
Monday, 16 November 2009
EgoSystem to EcoSystem




Monday, 16 November 2009
EgoSystem to EcoSystem




Monday, 16 November 2009
EgoSystem to EcoSystem




Monday, 16 November 2009
EgoSystem to EcoSystem




Monday, 16 November 2009
EgoSystem to EcoSystem




Monday, 16 November 2009
EgoSystem to EcoSystem




Future success in Telecom will not
 be possible without real & deep
 engagement in Media & Cont...
Monday, 16 November 2009
Mobile + Social + Video: Major Game
         Changers in Telecom & Media




Monday, 16 November 2009
Mobile + Social + Video: Major Game
         Changers in Telecom & Media




Monday, 16 November 2009
Mobile + Social + Video: Major Game
         Changers in Telecom & Media




Monday, 16 November 2009
Mobile + Social + Video: Major Game
         Changers in Telecom & Media




Monday, 16 November 2009
Monday, 16 November 2009
Social
                              Media
                              beats
                              eMail !
     ...
Source: STLPartners /
                                Telco20.net


Monday, 16 November 2009
Source: STLPartners /
                                Telco20.net


Monday, 16 November 2009
Source: STLPartners /
                                Telco20.net


Monday, 16 November 2009
Source: STLPartners /
                                Telco20.net


Monday, 16 November 2009
Upstream

                           Source: STLPartners /
                                Telco20.net


Monday, 16 Novemb...
Upstream Downstream

                           Source: STLPartners /
                                Telco20.net


Monday...
Upstream Downstream

                           Source: STLPartners /
                                Telco20.net


Monday...
Upstream Downstream

                           Source: STLPartners /
                                Telco20.net


Monday...
Upstream Downstream

                           Source: STLPartners /
                                Telco20.net


Monday...
Upstream Downstream

                           Source: STLPartners /
                                Telco20.net


Monday...
Key vortex-speed drivers




Monday, 16 November 2009
Key vortex-speed drivers




Monday, 16 November 2009
Key vortex-speed drivers




Monday, 16 November 2009
Key vortex-speed drivers




Monday, 16 November 2009
Key vortex-speed drivers




Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Expensive




Monday, 16 November 2009
Expensive




Monday, 16 November 2009
Expensive




Monday, 16 November 2009
Expensive




Monday, 16 November 2009
Expensive                 Cheaper




Monday, 16 November 2009
Expensive                 Cheaper




Monday, 16 November 2009
Expensive                 Cheaper




Monday, 16 November 2009
Expensive                 Cheaper   Flat-Rated




Monday, 16 November 2009
Expensive                 Cheaper   Flat-Rated




Monday, 16 November 2009
Expensive                 Cheaper   Flat-Rated




                                                  New Ecosystem
Monday,...
Expensive                 Cheaper   Flat-Rated




                                                  New Ecosystem
       ...
Content: pricing logic will flip
                  Price    Users




Monday, 16 November 2009
Content: pricing logic will flip
                  Price          Users
   100



     75



     50



     25



       ...
Content: pricing logic will flip
                  Price          Users
   100



     75



     50



     25



       ...
Content: pricing logic will flip
                  Price          Users
   100



     75



     50



     25



       ...
Content: pricing logic will flip
                  Price          Users
   100



     75



     50



     25



       ...
Content: pricing logic will flip
                  Price          Users
   100



     75



     50



     25



       ...
Content: pricing logic will flip
                  Price          Users
   100



     75



     50



     25



       ...
Thanks to Flickr.com/alextorrenegra
Monday, 16 November 2009
Content is only ~20% of the Cost




                           Thanks to Flickr.com/alextorrenegra
Monday, 16 November 20...
Content is only ~20% of the Cost




                           Thanks to Flickr.com/alextorrenegra
Monday, 16 November 20...
Content is only ~20% of the Cost




                           Thanks to Flickr.com/alextorrenegra
Monday, 16 November 20...
Content is only ~20% of the Cost




                           Thanks to Flickr.com/alextorrenegra
Monday, 16 November 20...
Content is only ~20% of the Cost




                           Thanks to Flickr.com/alextorrenegra
Monday, 16 November 20...
Monday, 16 November 2009
The future: Bundle +      ++   ++

Monday, 16 November 2009
The future: Bundle +      ++   ++

Monday, 16 November 2009
The future: Bundle +      ++   ++

Monday, 16 November 2009
The future: Bundle +      ++   ++
                           High-Def




Monday, 16 November 2009
The future: Bundle +      ++   ++
                             High-Def
                           Live Streams



Monday,...
The future: Bundle +      ++   ++
                              High-Def
                           Live Streams
         ...
The future: Bundle +      ++   ++
                              High-Def
                           Live Streams
         ...
The future: Bundle +      ++   ++
                              High-Def
                           Live Streams
         ...
Content: where is the value?




Monday, 16 November 2009
Content: where is the value?




                           Content / Copy
Monday, 16 November 2009
Content: where is the value?




                100%
                           Content / Copy
Monday, 16 November 2009
Content: where is the value?




             100%




                           Content / Copy
Monday, 16 November 2009
Content: where is the value?




             100%




Content / Copy

Monday, 16 November 2009
Content: where is the value?
                           Content
                           Context
                       ...
Content: where is the value?
                           Content
                           Context
                       ...
Content: where is the value?
                           Content
                           Context
                       ...
Content: where is the value?
                           Content
                           Context
                       ...
Content: where is the value?
                           Content
                           Context
                       ...
Content: where is the value?
                           Content
                           Context
                       ...
Content: where is the value?
                           Content
                           Context
                       ...
Content: where is the value?
                           Content
                           Context
                       ...
Content: where is the value?
                           Content
                           Context
                       ...
Content: where is the value?
                           Content
                           Context
                       ...
Monday, 16 November 2009
What matters is no longer that we
   can actually connect and ‘download‘
   all of it but who we connect with and
        ...
Monday, 16 November 2009
Monday, 16 November 2009
Lubricate the
  system and make
    content liquid

Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Enforcing payment?




Monday, 16 November 2009
Enforcing payment? that elect to pay!
Empowering users




Monday, 16 November 2009
Monday, 16 November 2009
The quickest path towards economic suicide




Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
But: the content pricing & licensing
issues cannot be solved without the solid
   engagement of Telecoms, ISPs and
  Opera...
Source: Techcrunch UK
Monday, 16 November 2009
Source: Techcrunch UK
Monday, 16 November 2009
Source: Techcrunch UK
Monday, 16 November 2009
Source: Techcrunch UK
Monday, 16 November 2009
Telecom




                           Source: Techcrunch UK
Monday, 16 November 2009
Telecom                      Advertising
                                 (2.0)




                           Source: Tec...
Telecom                      Advertising
                                 (2.0)




                                      ...
Telecom                      Advertising
                                 (2.0)

   Public, open and standardized
        ...
Telecom                      Advertising
                                 (2.0)

   Public, open and standardized
        ...
Monday, 16 November 2009
Rights holders and content owners
                have the choice between
      Control and declining Revenues
           ...
Please: forget most of what you
  know about Advertising




Monday, 16 November 2009
Please: forget most of what you
  know about Advertising




Monday, 16 November 2009
Please: forget most of what you
  know about Advertising




Monday, 16 November 2009
Please: forget most of what you
  know about Advertising




Monday, 16 November 2009
Please: forget most of what you
  know about Advertising




Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Friction is Fiction




Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Source: Charlie Rose Show
Monday, 16 November 2009
Source: Charlie Rose Show
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Music




Monday, 16 November 2009
Music
               News


Monday, 16 November 2009
Music
               News
                  Games
Monday, 16 November 2009
Music
               News        Books
                  Games
Monday, 16 November 2009
Music Films          &
            Books
          News
     Games
Monday, 16 November 2009
TeleMedia Futures




Monday, 16 November 2009
TeleMedia Futures



                           Telecom



Monday, 16 November 2009
TeleMedia Futures

                                     Content
                           Telecom   & Media



Monday, 16...
TeleMedia Futures

                                     Content
                           Telecom   & Media

            ...
TeleMedia Futures

                                       Content
                           Telecom     & Media

        ...
TeleMedia Futures

                                       Content
                           Telecom     & Media

        ...
TeleMedia Futures

                                      Content
                                      & Media
           ...
TeleMedia Futures
                                       Content
                                       & Media
          ...
TeleMedia Futures
                                      Content
                                      & Media
            ...
TeleMedia Futures
                                   Content
                                   & Media
                  ...
TeleMedia Futures
                                   Content
                                   & Media
                  ...
Monday, 16 November 2009
Who is fishing in the Telecom bowl?




Monday, 16 November 2009
Who is fishing in the Telecom bowl?




Monday, 16 November 2009
Who is fishing in the Telecom bowl?




Monday, 16 November 2009
Who is fishing in the Telecom bowl?




Monday, 16 November 2009
Who is fishing in the Telecom bowl?




Monday, 16 November 2009
The Opportunity: Lubricate!




Monday, 16 November 2009
The Opportunity: Lubricate!




Monday, 16 November 2009
The Opportunity: Lubricate!




Monday, 16 November 2009
Telcos can no longer ignore the need
  to solve the content problem online




Monday, 16 November 2009
Telcos can no longer ignore the need
  to solve the content problem online




Monday, 16 November 2009
Telcos can no longer ignore the need
  to solve the content problem online




Monday, 16 November 2009
Telcos can no longer ignore the need
  to solve the content problem online




Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Free gets you to
  a place where
  you can get
  paid.
  Quote by Fred Wilson, Union Square Ventures www.avc.com




Monda...
So what does this mean...?




Monday, 16 November 2009
So what does this mean...?




Monday, 16 November 2009
So what does this mean...?
• Social Networks are Broadcasters (yes...
     like Radio & TV)




Monday, 16 November 2009
So what does this mean...?
• Social Networks are Broadcasters (yes...
  like Radio & TV)
• These Broadcasts will be mostly...
So what does this mean...?
• Social Networks are Broadcasters (yes...
  like Radio & TV)
• These Broadcasts will be mostly...
So what does this mean...?
• Social Networks are Broadcasters (yes...
  like Radio & TV)
• These Broadcasts will be mostly...
Monday, 16 November 2009
Data is the new Oil...




Monday, 16 November 2009
Data is the new Oil...




Monday, 16 November 2009
Data is the new Oil...
            Shared bookmarks, playlists, social markers




Monday, 16 November 2009
Data is the new Oil...
            Shared bookmarks, playlists, social markers
               Click-trails and digital bre...
Data is the new Oil...
            Shared bookmarks, playlists, social markers
               Click-trails and digital bre...
Data is the new Oil...
           Shared bookmarks, playlists, social markers
               Click-trails and digital brea...
It’s not (just) about
        transporting the bits -
        it’s about transporting
       The Meaning.
Monday, 16 Novem...
Media as a Service (MaaS)




Monday, 16 November 2009
Media as a Service (MaaS)




Monday, 16 November 2009
Summary




Monday, 16 November 2009
Summary




Monday, 16 November 2009
Summary




Monday, 16 November 2009
Summary




Monday, 16 November 2009
Summary




Monday, 16 November 2009
Summary




Monday, 16 November 2009
Monday, 16 November 2009
Thanks for your time




Monday, 16 November 2009
Thanks for your time




    email me at gerd@mediafuturist.com
         twitter.com/gleonhard
          facebook: gleonha...
Thanks for your time




    email me at gerd@mediafuturist.com
         twitter.com/gleonhard
          facebook: gleonha...
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Gerd Leonhard Presentation at Emerging Communication Conference & Awards 2009 Europe

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Gerd Leonhard Presentation at Emerging Communication Conference & Awards 2009 Europe

  1. 1. 2009 | Westergasfabriek | Amsterdam | http://eComm.ec Monday, 16 November 2009
  2. 2. Telemedia Futures by Gerd Leonhard Monday, 16 November 2009
  3. 3. Telemedia Futures ‣ Futurist by Gerd Leonhard ‣ Strategist ‣ Author & Blogger Monday, 16 November 2009
  4. 4. Telemedia Futures ‣ Futurist by Gerd Leonhard ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard Monday, 16 November 2009
  5. 5. www.mediafuturist.com What I do: www.twitter.com/gleonhard Monday, 16 November 2009
  6. 6. www.mediafuturist.com What I do: www.twitter.com/gleonhard Monday, 16 November 2009
  7. 7. www.mediafuturist.com What I do: www.twitter.com/gleonhard Monday, 16 November 2009
  8. 8. www.mediafuturist.com What I do: www.twitter.com/gleonhard Monday, 16 November 2009
  9. 9. www.mediafuturist.com What I do: www.twitter.com/gleonhard Monday, 16 November 2009
  10. 10. Monday, 16 November 2009
  11. 11. ... but who could have predicted something like this? Monday, 16 November 2009
  12. 12. ... but who could have predicted something like this? Monday, 16 November 2009
  13. 13. Monday, 16 November 2009
  14. 14. Media was a simple game... until now Monday, 16 November 2009
  15. 15. The past Monday, 16 November 2009
  16. 16. The past Monday, 16 November 2009
  17. 17. The past Monday, 16 November 2009
  18. 18. The past Monday, 16 November 2009
  19. 19. The past Monday, 16 November 2009
  20. 20. The past Monday, 16 November 2009
  21. 21. The past EGOsystem Monday, 16 November 2009
  22. 22. The Future Monday, 16 November 2009
  23. 23. The Future Monday, 16 November 2009
  24. 24. The Future Monday, 16 November 2009
  25. 25. The Future Monday, 16 November 2009
  26. 26. The Future Monday, 16 November 2009
  27. 27. The Future ECOsystem Monday, 16 November 2009
  28. 28. The Future ECOsystem Monday, 16 November 2009
  29. 29. The Future ECOsystem Monday, 16 November 2009
  30. 30. Monday, 16 November 2009
  31. 31. EgoSystem to EcoSystem Monday, 16 November 2009
  32. 32. EgoSystem to EcoSystem Monday, 16 November 2009
  33. 33. EgoSystem to EcoSystem Monday, 16 November 2009
  34. 34. EgoSystem to EcoSystem Monday, 16 November 2009
  35. 35. EgoSystem to EcoSystem Monday, 16 November 2009
  36. 36. EgoSystem to EcoSystem Future success in Telecom will not be possible without real & deep engagement in Media & Content (and therefore, Advertising, too) Monday, 16 November 2009
  37. 37. Monday, 16 November 2009
  38. 38. Mobile + Social + Video: Major Game Changers in Telecom & Media Monday, 16 November 2009
  39. 39. Mobile + Social + Video: Major Game Changers in Telecom & Media Monday, 16 November 2009
  40. 40. Mobile + Social + Video: Major Game Changers in Telecom & Media Monday, 16 November 2009
  41. 41. Mobile + Social + Video: Major Game Changers in Telecom & Media Monday, 16 November 2009
  42. 42. Monday, 16 November 2009
  43. 43. Social Media beats eMail ! Video beats Search...? Monday, 16 November 2009
  44. 44. Source: STLPartners / Telco20.net Monday, 16 November 2009
  45. 45. Source: STLPartners / Telco20.net Monday, 16 November 2009
  46. 46. Source: STLPartners / Telco20.net Monday, 16 November 2009
  47. 47. Source: STLPartners / Telco20.net Monday, 16 November 2009
  48. 48. Upstream Source: STLPartners / Telco20.net Monday, 16 November 2009
  49. 49. Upstream Downstream Source: STLPartners / Telco20.net Monday, 16 November 2009
  50. 50. Upstream Downstream Source: STLPartners / Telco20.net Monday, 16 November 2009
  51. 51. Upstream Downstream Source: STLPartners / Telco20.net Monday, 16 November 2009
  52. 52. Upstream Downstream Source: STLPartners / Telco20.net Monday, 16 November 2009
  53. 53. Upstream Downstream Source: STLPartners / Telco20.net Monday, 16 November 2009
  54. 54. Key vortex-speed drivers Monday, 16 November 2009
  55. 55. Key vortex-speed drivers Monday, 16 November 2009
  56. 56. Key vortex-speed drivers Monday, 16 November 2009
  57. 57. Key vortex-speed drivers Monday, 16 November 2009
  58. 58. Key vortex-speed drivers Monday, 16 November 2009
  59. 59. Monday, 16 November 2009
  60. 60. Monday, 16 November 2009
  61. 61. Monday, 16 November 2009
  62. 62. Expensive Monday, 16 November 2009
  63. 63. Expensive Monday, 16 November 2009
  64. 64. Expensive Monday, 16 November 2009
  65. 65. Expensive Monday, 16 November 2009
  66. 66. Expensive Cheaper Monday, 16 November 2009
  67. 67. Expensive Cheaper Monday, 16 November 2009
  68. 68. Expensive Cheaper Monday, 16 November 2009
  69. 69. Expensive Cheaper Flat-Rated Monday, 16 November 2009
  70. 70. Expensive Cheaper Flat-Rated Monday, 16 November 2009
  71. 71. Expensive Cheaper Flat-Rated New Ecosystem Monday, 16 November 2009
  72. 72. Expensive Cheaper Flat-Rated New Ecosystem Expensive Monday, 16 November 2009
  73. 73. Content: pricing logic will flip Price Users Monday, 16 November 2009
  74. 74. Content: pricing logic will flip Price Users 100 75 50 25 0 Was Will be Monday, 16 November 2009
  75. 75. Content: pricing logic will flip Price Users 100 75 50 25 0 Was Will be Monday, 16 November 2009
  76. 76. Content: pricing logic will flip Price Users 100 75 50 25 0 Was Will be Monday, 16 November 2009
  77. 77. Content: pricing logic will flip Price Users 100 75 50 25 0 Was Will be Monday, 16 November 2009
  78. 78. Content: pricing logic will flip Price Users 100 75 50 25 0 Was Will be Monday, 16 November 2009
  79. 79. Content: pricing logic will flip Price Users 100 75 50 25 0 Was Will be Monday, 16 November 2009
  80. 80. Thanks to Flickr.com/alextorrenegra Monday, 16 November 2009
  81. 81. Content is only ~20% of the Cost Thanks to Flickr.com/alextorrenegra Monday, 16 November 2009
  82. 82. Content is only ~20% of the Cost Thanks to Flickr.com/alextorrenegra Monday, 16 November 2009
  83. 83. Content is only ~20% of the Cost Thanks to Flickr.com/alextorrenegra Monday, 16 November 2009
  84. 84. Content is only ~20% of the Cost Thanks to Flickr.com/alextorrenegra Monday, 16 November 2009
  85. 85. Content is only ~20% of the Cost Thanks to Flickr.com/alextorrenegra Monday, 16 November 2009
  86. 86. Monday, 16 November 2009
  87. 87. The future: Bundle + ++ ++ Monday, 16 November 2009
  88. 88. The future: Bundle + ++ ++ Monday, 16 November 2009
  89. 89. The future: Bundle + ++ ++ Monday, 16 November 2009
  90. 90. The future: Bundle + ++ ++ High-Def Monday, 16 November 2009
  91. 91. The future: Bundle + ++ ++ High-Def Live Streams Monday, 16 November 2009
  92. 92. The future: Bundle + ++ ++ High-Def Live Streams Virtual Goods Monday, 16 November 2009
  93. 93. The future: Bundle + ++ ++ High-Def Live Streams Virtual Goods Social Commerce Monday, 16 November 2009
  94. 94. The future: Bundle + ++ ++ High-Def Live Streams Virtual Goods Social Commerce Monday, 16 November 2009 ...
  95. 95. Content: where is the value? Monday, 16 November 2009
  96. 96. Content: where is the value? Content / Copy Monday, 16 November 2009
  97. 97. Content: where is the value? 100% Content / Copy Monday, 16 November 2009
  98. 98. Content: where is the value? 100% Content / Copy Monday, 16 November 2009
  99. 99. Content: where is the value? 100% Content / Copy Monday, 16 November 2009
  100. 100. Content: where is the value? Content Context Curation Timeliness Embodiment Relevance Others 100% Content / Copy Monday, 16 November 2009
  101. 101. Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 100% Content / Copy Monday, 16 November 2009
  102. 102. Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 20% 100% Content / Copy Monday, 16 November 2009
  103. 103. Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 20% 100% 20% Content / Copy Monday, 16 November 2009
  104. 104. Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 20% 100% 10% 20% Content / Copy Monday, 16 November 2009
  105. 105. Content: where is the value? Content Context Curation Timeliness 20% Embodiment Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009
  106. 106. Content: where is the value? Content Context Curation Timeliness 20% Embodiment 15% Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009
  107. 107. Content: where is the value? Content Context Curation 10% Timeliness 20% Embodiment 15% Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009
  108. 108. Content: where is the value? Content Context Curation 10% Timeliness 20% Embodiment 15% Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009
  109. 109. Content: where is the value? Content Context Curation 10% Timeliness 20% Embodiment 15% Relevance Others 5% 20% 100% 10% 20% Content / Copy Monday, 16 November 2009
  110. 110. Monday, 16 November 2009
  111. 111. What matters is no longer that we can actually connect and ‘download‘ all of it but who we connect with and what we actually get i.e. Content, Context, Curation, Community. Monday, 16 November 2009
  112. 112. Monday, 16 November 2009
  113. 113. Monday, 16 November 2009
  114. 114. Lubricate the system and make content liquid Monday, 16 November 2009
  115. 115. Monday, 16 November 2009
  116. 116. Monday, 16 November 2009
  117. 117. Monday, 16 November 2009
  118. 118. Enforcing payment? Monday, 16 November 2009
  119. 119. Enforcing payment? that elect to pay! Empowering users Monday, 16 November 2009
  120. 120. Monday, 16 November 2009
  121. 121. The quickest path towards economic suicide Monday, 16 November 2009
  122. 122. Monday, 16 November 2009
  123. 123. Monday, 16 November 2009
  124. 124. Monday, 16 November 2009
  125. 125. Monday, 16 November 2009
  126. 126. Monday, 16 November 2009
  127. 127. Monday, 16 November 2009
  128. 128. Monday, 16 November 2009
  129. 129. But: the content pricing & licensing issues cannot be solved without the solid engagement of Telecoms, ISPs and Operators (as well as the Advertisers) Monday, 16 November 2009
  130. 130. Source: Techcrunch UK Monday, 16 November 2009
  131. 131. Source: Techcrunch UK Monday, 16 November 2009
  132. 132. Source: Techcrunch UK Monday, 16 November 2009
  133. 133. Source: Techcrunch UK Monday, 16 November 2009
  134. 134. Telecom Source: Techcrunch UK Monday, 16 November 2009
  135. 135. Telecom Advertising (2.0) Source: Techcrunch UK Monday, 16 November 2009
  136. 136. Telecom Advertising (2.0) Social Networks Source: Techcrunch UK Monday, 16 November 2009
  137. 137. Telecom Advertising (2.0) Public, open and standardized Content Licenses Social Networks Source: Techcrunch UK Monday, 16 November 2009
  138. 138. Telecom Advertising (2.0) Public, open and standardized Content Licenses Social Networks Source: Techcrunch UK Monday, 16 November 2009
  139. 139. Monday, 16 November 2009
  140. 140. Rights holders and content owners have the choice between Control and declining Revenues or ‘Open’ and new Revenues Monday, 16 November 2009
  141. 141. Please: forget most of what you know about Advertising Monday, 16 November 2009
  142. 142. Please: forget most of what you know about Advertising Monday, 16 November 2009
  143. 143. Please: forget most of what you know about Advertising Monday, 16 November 2009
  144. 144. Please: forget most of what you know about Advertising Monday, 16 November 2009
  145. 145. Please: forget most of what you know about Advertising Monday, 16 November 2009
  146. 146. Monday, 16 November 2009
  147. 147. Monday, 16 November 2009
  148. 148. Monday, 16 November 2009
  149. 149. Monday, 16 November 2009
  150. 150. Friction is Fiction Monday, 16 November 2009
  151. 151. Monday, 16 November 2009
  152. 152. Monday, 16 November 2009
  153. 153. Monday, 16 November 2009
  154. 154. Monday, 16 November 2009
  155. 155. Source: Charlie Rose Show Monday, 16 November 2009
  156. 156. Source: Charlie Rose Show Monday, 16 November 2009
  157. 157. Monday, 16 November 2009
  158. 158. Monday, 16 November 2009
  159. 159. Monday, 16 November 2009
  160. 160. Monday, 16 November 2009
  161. 161. Monday, 16 November 2009
  162. 162. Music Monday, 16 November 2009
  163. 163. Music News Monday, 16 November 2009
  164. 164. Music News Games Monday, 16 November 2009
  165. 165. Music News Books Games Monday, 16 November 2009
  166. 166. Music Films & Books News Games Monday, 16 November 2009
  167. 167. TeleMedia Futures Monday, 16 November 2009
  168. 168. TeleMedia Futures Telecom Monday, 16 November 2009
  169. 169. TeleMedia Futures Content Telecom & Media Monday, 16 November 2009
  170. 170. TeleMedia Futures Content Telecom & Media Advertising Monday, 16 November 2009
  171. 171. TeleMedia Futures Content Telecom & Media Social Networks Advertising Monday, 16 November 2009
  172. 172. TeleMedia Futures Content Telecom & Media Social Networks Advertising Monday, 16 November 2009
  173. 173. TeleMedia Futures Content & Media Telecom Social Networks Advertising Monday, 16 November 2009
  174. 174. TeleMedia Futures Content & Media Telecom Social Networks Advertising Monday, 16 November 2009
  175. 175. TeleMedia Futures Content & Media Telecom Social Networks Advertising Monday, 16 November 2009
  176. 176. TeleMedia Futures Content & Media Telecom Social Networks Advertising Monday, 16 November 2009
  177. 177. TeleMedia Futures Content & Media Telecom Social Networks Advertising Monday, 16 November 2009
  178. 178. Monday, 16 November 2009
  179. 179. Who is fishing in the Telecom bowl? Monday, 16 November 2009
  180. 180. Who is fishing in the Telecom bowl? Monday, 16 November 2009
  181. 181. Who is fishing in the Telecom bowl? Monday, 16 November 2009
  182. 182. Who is fishing in the Telecom bowl? Monday, 16 November 2009
  183. 183. Who is fishing in the Telecom bowl? Monday, 16 November 2009
  184. 184. The Opportunity: Lubricate! Monday, 16 November 2009
  185. 185. The Opportunity: Lubricate! Monday, 16 November 2009
  186. 186. The Opportunity: Lubricate! Monday, 16 November 2009
  187. 187. Telcos can no longer ignore the need to solve the content problem online Monday, 16 November 2009
  188. 188. Telcos can no longer ignore the need to solve the content problem online Monday, 16 November 2009
  189. 189. Telcos can no longer ignore the need to solve the content problem online Monday, 16 November 2009
  190. 190. Telcos can no longer ignore the need to solve the content problem online Monday, 16 November 2009
  191. 191. Monday, 16 November 2009
  192. 192. Monday, 16 November 2009
  193. 193. Monday, 16 November 2009
  194. 194. Monday, 16 November 2009
  195. 195. Monday, 16 November 2009
  196. 196. Free gets you to a place where you can get paid. Quote by Fred Wilson, Union Square Ventures www.avc.com Monday, 16 November 2009
  197. 197. So what does this mean...? Monday, 16 November 2009
  198. 198. So what does this mean...? Monday, 16 November 2009
  199. 199. So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) Monday, 16 November 2009
  200. 200. So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) • These Broadcasts will be mostly mobile Monday, 16 November 2009
  201. 201. So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) • These Broadcasts will be mostly mobile • Social Networks are where next Generation Advertising will go first Monday, 16 November 2009
  202. 202. So what does this mean...? • Social Networks are Broadcasters (yes... like Radio & TV) • These Broadcasts will be mostly mobile • Social Networks are where next Generation Advertising will go first • Content owners have no choice but to accommodate these audiences in terms of pricing and usage models Monday, 16 November 2009
  203. 203. Monday, 16 November 2009
  204. 204. Data is the new Oil... Monday, 16 November 2009
  205. 205. Data is the new Oil... Monday, 16 November 2009
  206. 206. Data is the new Oil... Shared bookmarks, playlists, social markers Monday, 16 November 2009
  207. 207. Data is the new Oil... Shared bookmarks, playlists, social markers Click-trails and digital bread-crumbs Monday, 16 November 2009
  208. 208. Data is the new Oil... Shared bookmarks, playlists, social markers Click-trails and digital bread-crumbs Opt-in information such as location Monday, 16 November 2009
  209. 209. Data is the new Oil... Shared bookmarks, playlists, social markers Click-trails and digital bread-crumbs Opt-in information such as location Ratings, comments, tags and other feedback Monday, 16 November 2009
  210. 210. It’s not (just) about transporting the bits - it’s about transporting The Meaning. Monday, 16 November 2009
  211. 211. Media as a Service (MaaS) Monday, 16 November 2009
  212. 212. Media as a Service (MaaS) Monday, 16 November 2009
  213. 213. Summary Monday, 16 November 2009
  214. 214. Summary Monday, 16 November 2009
  215. 215. Summary Monday, 16 November 2009
  216. 216. Summary Monday, 16 November 2009
  217. 217. Summary Monday, 16 November 2009
  218. 218. Summary Monday, 16 November 2009
  219. 219. Monday, 16 November 2009
  220. 220. Thanks for your time Monday, 16 November 2009
  221. 221. Thanks for your time email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard more presentations at www.mediafuturist.com Monday, 16 November 2009
  222. 222. Thanks for your time email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard more presentations at www.mediafuturist.com Monday, 16 November 2009
  223. 223. Headline Sponsor Platinum Sponsors Gold Sponsors 2009 | Westergasfabriek | Amsterdam | http://eComm.ec Monday, 16 November 2009

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