David Troy - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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Transcript

  • 1. RETHINKING EMAIL Dave Troy Dave Troy Chief Executive Officer davetroy@shortmail.com @davetroy facebook.com/davetroy
  • 2. EMAIL, 1971
  • 3. EMAIL, 2011
  • 4. The more things change... the more they stay the same.• Nostrong innovation in email, while the web/mobile has flourished. Why?• Major players have (inadvertently) chilled innovation• Spam (90-95%) and storage: big barriers to entry• RFC822, 2822, 3501, etc: young, innovative developers don’t much care for these ancient standards• Complex state machines vs. stateless transactions
  • 5. TIME TO REINVENT EMAIL? Start over from first principles
  • 6. ASKING WHY• Why and how do people use email? Victoria Belloti, PARC Inbox Love, February 2011
  • 7. TO-DO LIST!
  • 8. REMINDERS!
  • 9. TASK & PROJECTMANAGEMENT!
  • 10. DOCUMENT ARCHIVE!
  • 11. GRAND CENTRAL STATION• “Email is the grand central station of knowledge work.”• Ohyeah: we also use it for personal & business communications!• Obligation Management
  • 12. Induced Cognitive Load! Whoa!
  • 13. Induced Cognitive Load! Whoa!
  • 14. “CRAP. I OWE HIM A REPLY!” Email is where we manage our obligations. (Really badly!)
  • 15. DESIGN CONSTRAINTS• Newproducts are a result of specific design constraints• Withinthe world of email, the only true design constraint is interoperability: RFC2822 and friends• What else might be possible?
  • 16. publicasynchronous synchronous private
  • 17. publicasynchronous synchronous private
  • 18. publicasynchronous synchronous private
  • 19. publicasynchronous synchronous private
  • 20. publicasynchronous synchronous private
  • 21. publicasynchronous synchronous private
  • 22. publicasynchronous synchronous private
  • 23. publicasynchronous synchronous private
  • 24. publicasynchronous synchronous private
  • 25. publicasynchronous synchronous private
  • 26. publicasynchronous synchronous private
  • 27. GOOGLE WAVE• “What email would have been if it had been invented today.”• “We may have overstressed that idea.”• “We forgot one thing: to make it work with email.”• Based on XMPP; how very different is that from SMTP?
  • 28. THE PROBLEMS overload corrosiveFor many, email is making things worse, not better.
  • 29. HOW PEOPLE USE EMAIL• MYTH: people want one email identity• FACT: on average, people have six!• FACT: Namespace is more important than features!• Ben Gross (presenter, Inbox Love, November 2010)• http://bengross.com/publications/
  • 30. STORAGEDealing with arbitrarily sized email is HARD. Viruses, attachments, documents, UGH!
  • 31. SPAM No cost to sender.Huge amount of traffic.
  • 32. BLAH, BLAH, BLAH. THE FOREGOING DOCUMENTS ARE CONFIDENTIAL This message and the foregoing documents are intended solely for the use of the individual(s) or entity to which they are addressed. It may contain information that is privileged, confidential, and exempt TL;DR from disclosure under applicable law. If the reader of this message is not the intended recipient, or the employee or agent responsible forToo long, didn’t read. delivering the message to the intended recipient, any dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this communication in error, please notify me immediately by replying to this email and delete all copies. Thank you.
  • 33. NEW DESIGNCONSTRAINTS? GOALS Ease overload. Improve relationships.Put (small) cost on sender. Orient around people instead of messages. Standards compliant.Minimize new constraints.
  • 34. SHORTER EMAIL.500 Characters?
  • 35. SHORTMAIL IS OUR CONTRIBUTION• We hope it will improve relationships• We hope it will improve response time• We hope it will reduce cognitive load• We hope it will put a reasonable cost on senders hope it will spur innovation in the stagnant• We world of email
  • 36. people conciseness!
  • 37. PUBLIC EMAIL?
  • 38. MARKET DESIRE“Shorter Email Movement” http://three.sentenc.es/ http://four.sentenc.es/ http://five.sentenc.es/
  • 39. “But the real key to thisGmail Lite that I envision would be a restriction. Message length.” – MG Siegler, TechCrunch November 27, 2010
  • 40. Chris Anderson @ TED “The total time taken to respond to an email is oftenMORE than the time it took to create it.” Shortmail enforces an email charter.
  • 41. IMPACT OF TOUCH, MOBILE.People want shorter, more concise communication!
  • 42. MYTH: They don’t use email.FACT: They don’t like email. Too formal, too much signaling overhead. Maybe ADULTS write too damn much!
  • 43. publicasynchronous synchronous private
  • 44. Shortmail.com Launches Today.
  • 45. Shortmail is standards-compliant.IMAP/POP for compatibility with millions of mobile devices. (whence FB IMAP?)SMTP for interoperability with every existing email address. But mostly, we want Shortmail to make you happy. A true public identity? Future? Open social network built on email?
  • 46. And,Intr oducin g.... X-Character-Limit: 500X-Reply-Character-Limit: 500
  • 47. HELP US Dave Troy Chief Executive OfficerMAKE EMAIL davetroy@shortmail.com @davetroy BETTER. facebook.com/davetroy Get your account at shortmail.com!