Dan Millers's Presentation at Emerging Communication Conference & Awards 2010 America
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Dan Millers's Presentation at Emerging Communication Conference & Awards 2010 America

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Please see corresponding blog http://blog.eComm.ec

Please see corresponding blog http://blog.eComm.ec

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  • Gartner Inc., a leading worldwide information technology research and advisory firm, forecasts that the market for cloud services will grow to $150.1 billion by 2013, from an estimated $46.4 billion today. (in Verizon Business PR) Gartner, Inc., "Forecast: Sizing Cloud; Understanding the Opportunities in Cloud Services," March 18, 2009; Authors: B. Pring, R. H. Brown, A. Frank, S. Hayward, L. Leong, ID Number G00166525.

Transcript

  • 1. Recombinant Communications: 2010 and Beyond Prepared by Opus Research/Internet2Go Presented by: Dan Miller, Sr Analyst © 2009 Opus Research, Inc.
  • 2. Opus Research  Opus Research Miller Founded in 1985 by Dan  Helped launched the first advisory services on “new media” in 1980  Focused on “intelligent network services,” IVR, e-publishing  Dealt with publishers, telcos, cable operators, game makers, studios  There at the beginning  Addressable cable converters  CTI, IVR, Contact Centers…  IN, SS7, SIP, VoIP…  Today’s Advisory Services:  Recombinant Communications (RC)  Internet2Go  Conferences  Voice Biometrics Conference 2010 (www.voicebiocon.com)  Internet2Go eComm SF 2010 © 2009 Opus Research, Inc.
  • 3. Recombinant Communications (RC) Opportunities at the intersection of highly capable phones, Web Services, cloud computing and a range of “open source” software and well-defined APIs eComm SF 2010 © 2009 Opus Research, Inc.
  • 4. 2009: A “Break Then Make” Year  Recovering from economic chill  Doing more with less  Extending life of existing resources  Making the move to IP-based networks  Changing organization structures and cultures  Reassembling the ecosystem  Focus on user experience  Add awareness of presence, status and preferences  Accommodate many networking options Not investing in unification so much as reassembly eComm SF 2010 © 2009 Opus Research, Inc. 5
  • 5. Putting „Personal‟ into PCS  An evolutionary process  Remember when “cellular” became PCS? eComm SF 2010 © 2009 Opus Research, Inc.
  • 6. Raised a Simple Question  What is ‘personal’?  “Personalization” became a cottage industry  Involved filters, targeting, “cookies”  Mobility upped the ante to “surveillance”  Today it’s about:  Identity  Location  Masking complexity eComm SF 2010 © 2009 Opus Research, Inc.
  • 7. Asked and answered as… AMPS  PCS  3G  4G Cell  Location  Destination Call Records  Search History  Intention Feature Phones  SmartPhones Caller ID  Metadata  Identity Who I am. Where I’m going. What I want to do. What I’m willing to share. eComm SF 2010 © 2009 Opus Research, Inc.
  • 8. Result: Recombinant Communications (RC)  Seeds of a $20+ Billion Opportunity  Solutions emphasize re-use/recombination  New generation of app developers  Accelerating life-cycles  Splicing together infrastructure elements  APIs between private clouds & public clouds  Advent of “Porous Enterprises”  Crowdcenters and Cloudcenters supplant Contact Centers eComm SF 2010 © 2009 Opus Research, Inc.
  • 9. Some Assembly Required  The anomaly that is Apple  Arguably a “closed” system  Locked down publishing cycle  Users become their own solution providers  World of opportunity  Web services  No rest for the RESTful  “Voice” is interesting again RC Included Among 160,000 Apps in iTunes AppStore eComm SF 2010 © 2009 Opus Research, Inc.
  • 10. Happy, shiny programmers eComm SF 2010 © 2009 Opus Research, Inc.
  • 11. The RC Opportunity eComm SF 2010 © 2009 Opus Research, Inc.
  • 12. The RC Roster  Enterprise UC  The Bus: “pipes and call routing” (Cisco, Avaya, ALU/Genesys, others)  Middleware: “business process mgt” (IBM, Oracle/BEA)  Desktop: “presentation portal” (Microsoft, IBM/Lotus, Apple)  Disruption from “collaborative” efforts that transcend traditional boundaries: cubicle, contact center, inter-enterprise, mobile workforce  Service Providers  Incumbents: AT&T, BT, Verizon, etc meet Comcast, Ribbit, Skype  Cloud operators: Google, Amazon, Salesforce, Microsoft  Voice ASPs: Nuance On Demand, Tellme/Microsoft, West….  Disruption from LiveOps/LiveWork, Google, Voxeo, Nuance? Framed as “private clouds/public clouds” debate eComm SF 2010 © 2009 Opus Research, Inc. 13
  • 13. The #RC Roster (continued)  End Points  In cubicles: IP-based handsets and softphones  In conference rooms: telepresence, shared phoens  While mobile: feature phones and smartphones  In between: Laptops, netbooks, ebooks, PNDs  Disruption from iPhone, Android, Kindle  Integrators and App Developers  Incumbents: IBM Global Services, Accenture  Emerging: Two teenagers in a Starbucks  Disruption from leveraging APIs and standards Innovation cycles are accelerating eComm SF 2010 © 2009 Opus Research, Inc.
  • 14. RC Types, Prototypes & Use Cases  API-enabled “clouds”  Voxeo  Amazon EC2  Salesforce: SalesCloud/Service Cloud  Google (Gears, Wave…)  IfbyPhone  New intermediaries  Tropo  Twilio  Ribbit  Twitter  Incumbent telcos and enterprise infrastructure eComm SF 2010 © 2009 Opus Research, Inc.
  • 15. Blind men and the elephant in the room  Arguing terminology  Unified Communications?  Communications-Enabled Business Processes?  Collaboration?  When the issue is “problem solving”  From search  discovery  consultation  selection  purchase  support  Sensitive to context and state  Increasingly mobile  Responsive to end-user needs These are the roots of Robust Recombinant Apps eComm SF 2010 © 2009 Opus Research, Inc.
  • 16. Contact How to Reach Us  Dan Miller dmiller@opusresearch.net 415.904.7666 www.opusresearch.net Twitter: @opusresearch www.internet2go.net @dnm54 www.voicebiocon.com © 2009 Opus Research, Inc.