Claire Boonstra's Presentation at Emerging Communication Conference & Awards 2009 Europe

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    Claire Boonstra's Presentation at Emerging Communication Conference & Awards 2009 Europe - Presentation Transcript

    1. 2009 | Westergasfabriek | Amsterdam | http://eComm.ec Monday, 16 November 2009
    2. © 2009, Layar BV Confidential and Proprietory Photo: Marco Derk Browse The World, http://layar.com Monday, 16 November 2009
    3. Claire Boonstra Co-founder © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    4. 1) Layar facts & figures 2) What’s happening in AR © 2009, Layar BV Confidential and Proprietory Monday, 16 November 2009 3) Vision Browse The World, http://layar.com
    5. 1) Layar facts & figures 2) What’s happening in AR 3) Vision © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    6. Layar © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    7. Press 550.000+ views on Youtube © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    8. How does it work? GPS / Cell-ID Compass Camera © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    9. Supported Devices Android iPhone 3G S © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    10. Met Optic Internet... open je een nieuwe wereld Samsung Galaxy (i7500), de Android telefoon met de mogelijkheden van een PC… en meer! Zo biedt de gavanceerde smartphone Optic Internet. Dit is een Augmented Reality Browser, waarmee via de 5 megapixel camera informatie over de omgeving op het spectaculair heldere 3,2” AMOLED scherm wordt getoond. Browse de wereld met Layers! Voor wie onderweg op zoek is naar de dichtstbijzijnde bioscoop, geldautomaat of restaurant biedt de Samsung Galaxy uitkomst. Deze smartphone met Optic Internet legt een digitale laag met extra informatie over het camerabeeld van de telefoon. De applicatie zelf heet Layar. De techniek is gebaseerd op location based services en maakt gebruik van de camera, GPS en het kompas van de Samsung Galaxy. Bij het opstarten van de Layar-applicatie gaat de camera automatisch aan. De GPS van de mobiele telefoon weet waar men zich bevindt en het kompas weet in welke richting de gebruiker kijkt. Met één druk op het scherm wisselt de gebruiker eenvoudig tussen de verschillende layers. Als je rondkijkt door de lens, zie je Pre-installed realtime de benzinestations in de buurt in beeld, de populaire spots van Hyves en de huizen die op Funda te koop staan. Als je vervolgens inzoomt op een woning, verschijnt een foto en de met Layers van o.a. verkoopprijs op het scherm. Nog één keer drukken en je hebt de makelaar aan de lijn. Samsung GALAXY (i7500) Verder staan exclusief op de Samsung Galaxy de layers van IENS, Buienradar en Samsung Search by ilocal. In de Samsung Search by ilocal vind je de meest populaire hotspots, namelijk bioscopen, cafe’s, fastfood restaurants, hotels, pinautomaten en Samsung verkooppunten. * exclusief voor de Samsung Galaxy (i7500) Met Optic Internet... Met Optic Internet... open je een nieuwe wereld open je een nieuwe wereld www.samsungmobile.nl * exclusief voor de www.samsungmobile.nl Samsung Galaxy (i7500) Pre-installed on Samsung Galaxy © 2009, Layar BV Confidential and Proprietory www.samsungmobile.nl Browse The World, http://layar.com Monday, 16 November 2009
    11. Launched globally 17th of Aug. 2009 © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    12. [scoops!] © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    13. 370.00 0+ © 2009, Layar BV Confidential and Proprietory Monday, 16 November 2009 downloads Browse The World, http://layar.com
    14. 150.00 0+ © 2009, Layar BV Confidential and Proprietory of which iPhone Browse The World, http://layar.com Monday, 16 November 2009
    15. ou to f5 4. 45 A nd ro id This seems like this should be in the future. In MICHAEL 2009-08-28 05:14:50 Just amazing et Nice app. rk Alam Ma 2009-08-28 16:59:04 Ice 2009-08-27 21:13:37 Its one of the greatest apps on android Justin an absolutely STUNNING app! the future is now. 2009-08-28 16:17:39 Larry 2009-08-27 20:35:14 This is soooooooooo GANGSTER, YOU ONE STAR IDIOT'S !!!!! BUSH_equals_CROOK This is cool but somewhat difficult to use- showing streets 2009-08-28 15:11:18 would be a cool addition eLi Great product. The layers works fin certainly the local search and 2009-08-27 20:05:29 Wikipedia. erikp Insane 2009-08-28 14:00:49 shafiu 2009-08-27 15:14:59 Excellent. This is a great product and i assume it will only get better. This is crazzy!!! Jason Donna 2009-08-28 11:34:50 2009-08-27 14:57:06 Finds nothing So very cool. Using this app after reading Daniel Saurez's Mikael "Daemon" will scare the crap out of you. Haha. 2009-08-28 10:13:04 timothykaine 2009-08-27 04:12:17 Firstly this seems of no use outside the US. And what does this do that maps doesn't? Other then give you a worse way to view it's so scifi and awesome I thing my brain may explode into POIs? antimatter. smartroad Caylin © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com 2009-08-28 08:52:51 2009-08-27 03:16:48 Monday, 16 November 2009
    16. 1.000.0 00+ © 2009, Layar BV Confidential and Proprietory Views in 1 week Browse The World, http://layar.com Monday, 16 November 2009
    17. Granted Developer +50 Keys Austria Belgium Bosnia 1450+ Canada Bulgaria United States France Germany India Mexico Italy Singapore Ireland Japan Montenegro Korea 0 Macedonia Venezuela Netherlands Brasil Portugal Argentina Serbia Chili South Africa Australia Spain New Zealand Sweden United Kingdom © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    18. Developers doing business © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    19. 180 Monday, 16 November 2009 layers © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
    20. Brands on Layar Truli Newb a ury St YP Voo OSM doo Hotp Fest Ideali ads Tim sta Horto n’s © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    21. Dexigner - design related places Mobnotes - share your preferred places with your friends The Gig Map - Find musicians performing live PeaksAR - Name and height of mountain peaks © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    22. Recovery.g ov © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    23. Launching soon © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    24. 3D © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    25. 3D Objects & Animation © 2009,© 2009, Layar BV Confidential and Proprietory Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    26. © 2009,© 2009, Layar BV Confidential and Proprietory Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    27. 1) Layar facts & figures 2) What’s happening in AR © 2009, Layar BV Confidential and Proprietory Monday, 16 November 2009 3) Vision Browse The World, http://layar.com
    28. Advance d marker based AR © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    29. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    30. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    31. “TU Graz, Oxford, Georgia Tech and Canterbury (NZ) are laying the foundations for AR in the future” Dirk Groten, CTO Layar, after ISMAR © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    32. 1) Layar facts & figures 2) What’s happening in AR 3) Vision © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    33. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    34. Adding a World of Experiences One Layer at a Time © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com Monday, 16 November 2009
    35. Headline Sponsor Platinum Sponsors Gold Sponsors 2009 | Westergasfabriek | Amsterdam | http://eComm.ec Monday, 16 November 2009

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