Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
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Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011) Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011) Presentation Transcript

  • Haptics for a more Instinctual Mobile UX
    Christophe Ramstein, CTO
    June 27, 2011, San Francisco
  • “Touch is our first language. Long before we can see an image, smell an odor, taste a flavor, or hear a sound, we experience others and ourselves through touch”
    - Montagu 1971
  • Touch sensation is considered the most important modality when playing musical instruments.
  • Touch is our only reciprocal sense. We cannot touch another without being touched ourselves.
  • Major Paradigm Shift in the Digital UX
    • Proliferation of touch panels and motion sensors
    • Replacing pointing devices with finger and body motion
    • More intuitive
    • Reduced learning
    • More engaging and fun
    6
  • Touch Panel Market
    Total touch screen module revenue will grow from $4.3 billion in 2009 to nearly $14 billion by 2016 [CAGR 18%]
    Mobile phones are the biggest application for touch screens in terms of units
    7
    Source: Display Search Touch Panel Market Analysis 2010 Annual Report
  • “Touch is our reciprocal channel…”Must Add Touch Feedback to Touch Sensors
    Add haptics to Natural Gesture
    8
  • The Skin - a Vital Organ and Rich Sensor
    Signal pressure, vibration, deformation, contact, temperature
    “Skin is the most important organ of the human system. A human being cannot survive without the physical and behavioral functions performed by the skin”
    - Bowlby, 1952; Harlow, 1971
    9
  • Touch Perception – Viewed from The Brain
    The Homunculus shows the relative size of the somato-sensory and motor brain functions devoted to various body parts
    Human Brain
    Homunculus
    10
  • Meet our Customer!
    11
  • Why Touch Feedback [Haptics]?
    12
    Create the Ultimate UX
    Touchscreen usability
    Imprecise, visual occlusion, no physical feedback, no life
    Haptics reinforces non-verbal and emotional communication
    Gaming and alerts feel better with haptics
    Haptics reinforces physical metaphors
    Touch is our reciprocal sense!
  • Immersion Solution to Create Touch Feedback
    13
    TouchSense™ and MOTIV™
    Integrated or Separate
    Touch Location
    Touch Location
    (Digital)
    Touch Screen
    Controller
    Piezo
    Host or Embedded Application
    Future actuators…
    TouchSense
    Player
    Tactile Feedback
    Actuation
    Selected Tactile Effect
    Effects
    MOTIV™
    Platform
    LRAs/ERMs
  • TouchSense™ Solutions
    No value
    Low value
    Medium value
    High value
    TS3000
    Advanced Haptics
    ERM/LRA
    TS5000
    HD Haptics
    Piezo/EAP
    14
    Simple Haptics
    ERM
    No Haptics
  • Why HD Haptics [TS5000]?
    • Go from vibrations to HD tactile experience
    • Consumer study for HD haptics
    • Measure user preferences
    • Interview 210 consumers
    • Key study conclusions
    • 90% of users would want HD haptics
    • Haptics improves the UX
    • 95% of users found next-gen apps highly valuable
    • The ability to customize with haptics is important
    15
  • MOTIV™ – Haptic Platform for Android
    16
    Native apps and widgets automatically enabled with MOTIV™ Integrator
    Easy to configure!
    Simple to integrate with
    MOTIV™ SDK
    Reverb™ Automatically converts audio track to haptics
  • Haptic Products in the CE Market
    MOTIV™
    and
    TS5000 (HD)
    Gaming
    TS2000/TS3000
    (250M TS devices to date)
    Samsung Galaxy
    Coming soon!
    Sony PS2 xBox 360
    Automotive
    LG Haptics
    Lexus FX350 Joystick
    Nokia N8
    Toshiba Libretto
    17
  • Haptics is Getting Hot!
    TouchSense™ in over 250M phones; 21% of all touchscreen handsets in 2010
    IMS Research’s latest report estimates that by 2016 63% of the touch screen mobile phone market will have haptics
    Over 677M devices by 2016!
    MOTIV™ launched at MWC 2011
    Application developers launching apps designed with MOTIV SDK today
    HD haptics shows great value to the end user
    HD haptics hardware available in the market over the next 6-12 months
    … Be part of the haptic wave!
    18
  • “Touch comes before sight, and before speech. It is the first language and the last, and it always tells the truth.”
    —Margaret Atwood