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Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)
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Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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  • Grace is fixing diagram
  • Transcript

    • 1.
    • 2. Haptics for a more Instinctual Mobile UX<br />Christophe Ramstein, CTO<br />June 27, 2011, San Francisco<br />
    • 3. “Touch is our first language. Long before we can see an image, smell an odor, taste a flavor, or hear a sound, we experience others and ourselves through touch”<br />- Montagu 1971<br />
    • 4. Touch sensation is considered the most important modality when playing musical instruments.<br />
    • 5. Touch is our only reciprocal sense. We cannot touch another without being touched ourselves.<br />
    • 6. Major Paradigm Shift in the Digital UX<br /><ul><li>Proliferation of touch panels and motion sensors
    • 7. Replacing pointing devices with finger and body motion
    • 8. More intuitive
    • 9. Reduced learning
    • 10. More engaging and fun</li></ul>6<br />
    • 11. Touch Panel Market<br />Total touch screen module revenue will grow from $4.3 billion in 2009 to nearly $14 billion by 2016 [CAGR 18%]<br />Mobile phones are the biggest application for touch screens in terms of units<br />7<br />Source: Display Search Touch Panel Market Analysis 2010 Annual Report<br />
    • 12. “Touch is our reciprocal channel…”Must Add Touch Feedback to Touch Sensors<br />Add haptics to Natural Gesture<br />8<br />
    • 13. The Skin - a Vital Organ and Rich Sensor<br />Signal pressure, vibration, deformation, contact, temperature<br />“Skin is the most important organ of the human system. A human being cannot survive without the physical and behavioral functions performed by the skin”<br />- Bowlby, 1952; Harlow, 1971<br />9<br />
    • 14. Touch Perception – Viewed from The Brain<br />The Homunculus shows the relative size of the somato-sensory and motor brain functions devoted to various body parts<br />Human Brain<br />Homunculus<br />10<br />
    • 15. Meet our Customer!<br />11<br />
    • 16. Why Touch Feedback [Haptics]?<br />12<br />Create the Ultimate UX<br />Touchscreen usability<br />Imprecise, visual occlusion, no physical feedback, no life<br />Haptics reinforces non-verbal and emotional communication<br />Gaming and alerts feel better with haptics<br />Haptics reinforces physical metaphors<br />Touch is our reciprocal sense!<br />
    • 17. Immersion Solution to Create Touch Feedback<br />13<br />TouchSense™ and MOTIV™<br />Integrated or Separate<br />Touch Location<br />Touch Location<br />(Digital)<br />Touch Screen<br />Controller<br />Piezo<br />Host or Embedded Application<br />Future actuators…<br />TouchSense<br />Player<br />Tactile Feedback<br />Actuation<br />Selected Tactile Effect<br />Effects<br />MOTIV™<br />Platform <br />LRAs/ERMs<br />
    • 18. TouchSense™ Solutions<br />No value<br />Low value<br />Medium value<br />High value<br />TS3000 <br />Advanced Haptics<br />ERM/LRA<br />TS5000 <br />HD Haptics <br />Piezo/EAP<br />14<br />Simple Haptics<br />ERM<br />No Haptics<br />
    • 19. Why HD Haptics [TS5000]?<br /><ul><li>Go from vibrations to HD tactile experience
    • 20. Consumer study for HD haptics
    • 21. Measure user preferences
    • 22. Interview 210 consumers
    • 23. Key study conclusions
    • 24. 90% of users would want HD haptics
    • 25. Haptics improves the UX
    • 26. 95% of users found next-gen apps highly valuable
    • 27. The ability to customize with haptics is important</li></ul>15<br />
    • 28. MOTIV™ – Haptic Platform for Android<br />16<br />Native apps and widgets automatically enabled with MOTIV™ Integrator<br />Easy to configure!<br />Simple to integrate with <br />MOTIV™ SDK<br />Reverb™ Automatically converts audio track to haptics<br />
    • 29. Haptic Products in the CE Market<br />MOTIV™<br />and <br />TS5000 (HD)<br />Gaming<br />TS2000/TS3000<br />(250M TS devices to date)<br />Samsung Galaxy<br />Coming soon!<br />Sony PS2 xBox 360<br />Automotive<br />LG Haptics<br />Lexus FX350 Joystick<br />Nokia N8<br />Toshiba Libretto<br />17<br />
    • 30. Haptics is Getting Hot!<br />TouchSense™ in over 250M phones; 21% of all touchscreen handsets in 2010<br />IMS Research’s latest report estimates that by 2016 63% of the touch screen mobile phone market will have haptics<br />Over 677M devices by 2016!<br />MOTIV™ launched at MWC 2011<br />Application developers launching apps designed with MOTIV SDK today<br />HD haptics shows great value to the end user<br />HD haptics hardware available in the market over the next 6-12 months<br />… Be part of the haptic wave!<br />18<br />
    • 31. “Touch comes before sight, and before speech. It is the first language and the last, and it always tells the truth.”<br />—Margaret Atwood <br />

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