Generating Revenues with Mobile AR<br />Christine PereyPEREY Research & Consulting<br />
4/21/2010<br />3<br />PEREY Research & Consulting<br />
4/21/2010<br />4<br />PEREY Research & Consulting<br />
Agenda<br />Primary revenue sources<br />Case Studies and illustrations<br />Source<br />Objectives<br />Value chain<br />...
Mobile AR Ecosystem<br />Packaging<br />Delivery<br />Merchants, Brands<br />Mobile AR Industry<br />The Physical World<br...
The four sources<br />4/21/2010<br />7<br />PEREY Research & Consulting<br />
The BIG brand<br />Part of a cross-media campaign to increase purchases<br />Be and stay top of mind<br />Provide utility ...
Data CarddasSupersentai Battle: Dice-O<br />4/21/2010<br />9<br />PEREY Research & Consulting<br />
Money Flow<br />Packaging<br />Delivery<br />Merchants, Brands<br />EnablersProviders of enabling technology<br />This mus...
HYPER<br />The LOCAL (small) corporate<br />Global trend <br /><ul><li> Britain
 the Netherlands
 United States </li></ul>already have about 35 similar applications using Layar<br />Coming soon <br /><ul><li> other part...
 Russia
 Australia
 Korea
 Japan</li></ul>http://www.MeilleursAgents.com<br />4/21/2010<br />11<br />PEREY Research & Consulting<br />
Money Flow<br />Local corporation<br />Packaging<br />Delivery<br />EnablersProviders of enabling technology<br />This mus...
Cultural heritage, Public services, Education<br />Source: http://www.xrez.com/<br />4/21/2010<br />13<br />PEREY Research...
Money Flow<br />Content provider<br />Packaging<br />Delivery<br />EnablersProviders of enabling technology<br />This must...
End users<br />Nearest Tube<br />£1.19 (similar apps for $1.99)<br />LocFinder<br />$0.99<br />Pocket Universe<br />$2.99<...
Money Flow<br />Content provider<br />Packaging<br />Delivery<br />EnablersProviders of enabling technology<br />A part of...
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Christine Perey's Presentation at Emerging Communication Conference & Awards 2010 America

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  • Paul Hartworkshttp://www.hartworks.net/images/money-faucet.png
  • Bandai Co. has launched a campaign for its Data Carddas collectible card game “Data CarddasSupersentai Battle: Dice-O” featuring augmented reality (AR) technology. When iPhone users who install a special reader application scan a game card with their phones, animated combat scenes and TV commercials can be viewed on the iPhone screen. The iPhone application can be downloaded for free from the App Store. With AR technology, images not usually visible are revealed when digital data is scanned. Attracting attention as a new method of promotion using digital technology, AR technology is already used on a commercial basis in some businesses. In this product, AR has been adopted for use in a card game. The AR technology for the Dice-O card game was developed using the expertise of Dai Nippon Printing Co. and MetaioGmbH, a German company. Bandai, Japan’s leading toy maker, teamed up with the two companies to jointly develop the Carddas Reader application for the iPhone. The Dice-O card game is the latest in the Data Carddas series. Released this spring, the cards feature all the Rangers from the Japanese Super Sentai series. Players can create their own team of Rangers before initiating a battle. There are 11 types of cards available with AR digital data.  When a Ranger card is scanned, a video showing the Ranger unleashing his finishing move runs on the iPhone. A card with the Dice-O logo will show a television commercial. This promotion campaign is likely to attract not only children but also grown-up iPhone users who are fans of the Japanese superheros. download the app from the japanes app store: http://itunes.apple.com/jp/app/id359834420?mt=8 More info in Japanese http://www.dice-o.com/
  • http://www.nytimes.com/imagepages/2010/03/26/realestate/25iht-rear.htmlMeilleursAgents.com, the results have been positive. JulienCheyssial, one of the agency’s founders and its chief technology officer, said it took a developer only two days to customize the Layar browser with prices, based on city and agency records, and GPS coordinates. Since the agency’s version of the application was introduced in August 2008, he said, there have been several thousand downloads a week.
  • Total Downloads - 11,350 Price - £1.19 Only works on iPhone 3Gs
  • Christine Perey's Presentation at Emerging Communication Conference & Awards 2010 America

    1. 1.
    2. 2. Generating Revenues with Mobile AR<br />Christine PereyPEREY Research & Consulting<br />
    3. 3. 4/21/2010<br />3<br />PEREY Research & Consulting<br />
    4. 4. 4/21/2010<br />4<br />PEREY Research & Consulting<br />
    5. 5. Agenda<br />Primary revenue sources<br />Case Studies and illustrations<br />Source<br />Objectives<br />Value chain<br />Metrics<br />Second generation revenue sources<br />ISMAR2010<br />4/21/2010<br />5<br />PEREY Research & Consulting<br />
    6. 6. Mobile AR Ecosystem<br />Packaging<br />Delivery<br />Merchants, Brands<br />Mobile AR Industry<br />The Physical World<br />CONTENT Providers/Publishers<br />The Digital World<br />Sensors on Mobile devices<br />EnablersProviders of enabling technology<br />4/21/2010<br />6<br />PEREY Research & Consulting<br />
    7. 7. The four sources<br />4/21/2010<br />7<br />PEREY Research & Consulting<br />
    8. 8. The BIG brand<br />Part of a cross-media campaign to increase purchases<br />Be and stay top of mind<br />Provide utility or fun<br />Lower costs<br />Increased satisfaction<br />Lower product returns<br />They contract out projects<br />4/21/2010<br />8<br />PEREY Research & Consulting<br />
    9. 9. Data CarddasSupersentai Battle: Dice-O<br />4/21/2010<br />9<br />PEREY Research & Consulting<br />
    10. 10. Money Flow<br />Packaging<br />Delivery<br />Merchants, Brands<br />EnablersProviders of enabling technology<br />This must not be counted as part of Mobile AR revenues<br />4/21/2010<br />10<br />PEREY Research & Consulting<br />
    11. 11. HYPER<br />The LOCAL (small) corporate<br />Global trend <br /><ul><li> Britain
    12. 12. the Netherlands
    13. 13. United States </li></ul>already have about 35 similar applications using Layar<br />Coming soon <br /><ul><li> other parts of Europe
    14. 14. Russia
    15. 15. Australia
    16. 16. Korea
    17. 17. Japan</li></ul>http://www.MeilleursAgents.com<br />4/21/2010<br />11<br />PEREY Research & Consulting<br />
    18. 18. Money Flow<br />Local corporation<br />Packaging<br />Delivery<br />EnablersProviders of enabling technology<br />This must not be counted as part of Mobile AR revenues<br />4/21/2010<br />12<br />PEREY Research & Consulting<br />
    19. 19. Cultural heritage, Public services, Education<br />Source: http://www.xrez.com/<br />4/21/2010<br />13<br />PEREY Research & Consulting<br />
    20. 20. Money Flow<br />Content provider<br />Packaging<br />Delivery<br />EnablersProviders of enabling technology<br />This must not be counted as part of Mobile AR revenues<br />4/21/2010<br />14<br />PEREY Research & Consulting<br />
    21. 21. End users<br />Nearest Tube<br />£1.19 (similar apps for $1.99)<br />LocFinder<br />$0.99<br />Pocket Universe<br />$2.99<br />4/21/2010<br />15<br />PEREY Research & Consulting<br />
    22. 22. Money Flow<br />Content provider<br />Packaging<br />Delivery<br />EnablersProviders of enabling technology<br />A part of this may be included as part of Mobile AR Revenues<br />4/21/2010<br />16<br />PEREY Research & Consulting<br />
    23. 23. Second generation revenue streams<br />Advertising<br />When there are sufficient eyeballs<br />User generated content (Social AR)<br />Pay per layer <br />Embedded commercial services in the AR Browser<br />Future<br />Selling statics about user behavior <br />Derivatives (%) from sales within the mobile AR applications<br />4/21/2010<br />17<br />PEREY Research & Consulting<br />
    24. 24. Summary<br />Businesses must clarify their objectives<br />Four sources of revenue<br />Someone always has to pay<br />Value chains <br />Currently missing the metrics<br />Sizing of market should not include value of content or products<br />Approach revenue forecasts with caution!!<br />4/21/2010<br />18<br />PEREY Research & Consulting<br />
    25. 25. COEX Seoul, Korea<br />October 13-16, 2010<br />4/21/2010<br />19<br />PEREY Research & Consulting<br />
    26. 26. ISMAR2010 Call for Papers<br />http://www.ismar10.org/index.php/Submissions <br />Deadlines<br />Papers and Posters: May 14, 2010 <br />Workshops: June 1, 2010<br />Tutorials and Demonstrations: May 17, 2010<br />Tracking competition announcement: June 1<br />4/21/2010<br />20<br />PEREY Research & Consulting<br />
    27. 27. @ISMAR2010<br />MOBILE<br />Augmented<br />Reality<br />SUMMIT<br />Mobile Magic Wand Workshop @ ISMAR2009<br />http://www.ismar-society.org/ismar2009/mobilewand.php<br />Mobile Augmented Reality Summit and Showcase @MWC2010<br />http://www.perey.com/MobileARSummit/Outcomes.html<br />Participants will prepare position papers<br />4/21/2010<br />21<br />PEREY Research & Consulting<br />
    28. 28. Want to find out more?AR continues what the Internet began<br />Christine Perey<br />cperey@perey.com+41 79 436 68 69<br />+1 (617) 848-8159<br />4/21/2010<br />22<br />PEREY Research & Consulting<br />
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