Christine Perey's Presentation at Emerging Communication Conference & Awards 2010 America

Generating Revenues with Mobile AR
Christine PereyPEREY Research & Consulting

4/21/2010
3
PEREY Research & Consulting

4/21/2010
4

Agenda
Primary revenue sources
Case Studies and illustrations
Source
Objectives
Value chain
Metrics
Second generation revenue sources
ISMAR2010
4/21/2010
5

Mobile AR Ecosystem
Packaging
Delivery
Merchants, Brands
Mobile AR Industry
The Physical World
CONTENT Providers/Publishers
The Digital World
Sensors on Mobile devices
EnablersProviders of enabling technology
4/21/2010
6

The four sources
4/21/2010
7

The BIG brand
Part of a cross-media campaign to increase purchases
Be and stay top of mind
Provide utility or fun
Lower costs
Increased satisfaction
Lower product returns
They contract out projects
4/21/2010
8

Data CarddasSupersentai Battle: Dice-O
4/21/2010
9

Money Flow
Packaging
Delivery
Merchants, Brands
This must not be counted as part of Mobile AR revenues
4/21/2010
10

HYPER
The LOCAL (small) corporate
Global trend
Britain
the Netherlands
United States
already have about 35 similar applications using Layar
Coming soon
other parts of Europe
Russia
Australia
Korea
Japan
http://www.MeilleursAgents.com
4/21/2010
11

Money Flow
Local corporation
Packaging
Delivery
4/21/2010
12

Cultural heritage, Public services, Education
Source: http://www.xrez.com/
4/21/2010
13

Money Flow
Content provider
Packaging
Delivery
4/21/2010
14

End users
Nearest Tube
£1.19 (similar apps for $1.99)
LocFinder
$0.99
Pocket Universe
$2.99
4/21/2010
15

Money Flow
Content provider
Packaging
Delivery
A part of this may be included as part of Mobile AR Revenues
4/21/2010
16

Second generation revenue streams
Advertising
When there are sufficient eyeballs
User generated content (Social AR)
Pay per layer
Embedded commercial services in the AR Browser
Future
Selling statics about user behavior
Derivatives (%) from sales within the mobile AR applications
4/21/2010
17

Summary
Businesses must clarify their objectives
Four sources of revenue
Someone always has to pay
Value chains
Currently missing the metrics
Sizing of market should not include value of content or products
Approach revenue forecasts with caution!!
4/21/2010
18

COEX Seoul, Korea
October 13-16, 2010
4/21/2010
19

ISMAR2010 Call for Papers
http://www.ismar10.org/index.php/Submissions
Deadlines
Papers and Posters: May 14, 2010
Workshops: June 1, 2010
Tutorials and Demonstrations: May 17, 2010
Tracking competition announcement: June 1
4/21/2010
20

@ISMAR2010
MOBILE
Augmented
Reality
SUMMIT
Mobile Magic Wand Workshop @ ISMAR2009
http://www.ismar-society.org/ismar2009/mobilewand.php
Mobile Augmented Reality Summit and Showcase @MWC2010
http://www.perey.com/MobileARSummit/Outcomes.html
Participants will prepare position papers
4/21/2010
21

Want to find out more?AR continues what the Internet began
Christine Perey
cperey@perey.com+41 79 436 68 69
+1 (617) 848-8159
4/21/2010
22

Christine Perey's Presentation at Emerging Communication Conference & Awards 2010 America

by eCommConf on Jul 02, 2010

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 5

Statistics

Christine Perey’s Presentation at Emerging Communication Conference & Awards 2010 America — Presentation Transcript

http://blog.ecomm.ec	4
http://ecomm.ec	1