Ambient Connectivity<br />eComm Europe 2009<br />Bob Frankston方思腾<br />http://frankston.com<br />1<br />
Ambient Connectivity<br />Can assume end points are “just connected”<br />Networking like driving or walking or …<br />Rat...
Implementation Details<br />Funding<br />Telecom: Subscription funding as profit centers<br />AC: Common infrastructure us...
What is “Ambient Connectivity”?<br />It’s a Trillion Dollar Euro (per year) Opportunity<br />Billable events create no val...
What is “Ambient Connectivity”?<br />It’s about relationships<br />Not just exchanging bits<br />It’s almost a nonconcept<...
Not Ambient Connectivity<br />6<br />
Confused and at risk<br />7<br />
A Taste of Connectivity<br />Broadband is to the Internet<br />Like the Vomit Comet is to weightlessness<br />Great till y...
Opportunities<br />Everything we do now but<br />Everywhere<br />Wired or wireless, fiber or copper, or sometimes nothing<...
The Bit Commons<br />One common infrastructure<br />Means savings more than costs<br />Can take advantage of existing faci...
Phantoms in the Brain<br />Concerns about zombie companies (carriers)<br />Networks vs. networking.<br />Current Internet ...
What is that Internet anyway?<br />Dessert Topping or Floor Wax<br />Network of networks<br />Dialup and Broadband<br />An...
Everyday Things<br />Why do we used wired logic?<br />What does a light switch do?<br />Changing behavior with soft polici...
What is Important<br />The Lamppost model<br />Look where the light is shining<br />Not where we dropped the keys<br />Bro...
Achieving Ambience<br />Recognize bits are fundamental<br />Realize the zombies are synthetic constructs<br />Shift the fu...
Finland: A Case Study?<br />Promises 100% Broadband<br />But depends on carriers<br />Not for those too remote??<br />Why ...
Change is imminent<br />Divestiture 1984 – Change happens<br />Steps<br />Acknowledge bits are fundamental (vs. services)<...
Questions?<br />Readings<br />http://rmf.vc/?n=IAC – Introducing Ambient Connectivity<br />http://rmf.vc/?n=BI – Broadband...
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Bob Frankston's Presentation at Emerging Communication Conference & Awards 2009 Europe

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  • Learning by explaining. Need a framing concept as an alternative to telecom
  • Bob Frankston's Presentation at Emerging Communication Conference & Awards 2009 Europe

    1. 1. Ambient Connectivity<br />eComm Europe 2009<br />Bob Frankston方思腾<br />http://frankston.com<br />1<br />
    2. 2. Ambient Connectivity<br />Can assume end points are “just connected”<br />Networking like driving or walking or …<br />Rather than like buying a ride on a railroad<br />No providers, just local & spanning facilities<br />A Person walks into a restaurant and orders<br />Vanilla ice cream with whipped cream and nuts<br />Is told they are out of cherries<br />2<br />
    3. 3. Implementation Details<br />Funding<br />Telecom: Subscription funding as profit centers<br />AC: Common infrastructure using all available facilities<br />Stable relationships/paths IP Address<br />End point identifiers for the relationship (names/intents)<br />Routing identifiers (like postal addresses)<br />Result<br />Common facilities and cost savings<br />Simplicity<br />Opportunity rather than gatekeepers<br />3<br />
    4. 4. What is “Ambient Connectivity”?<br />It’s a Trillion Dollar Euro (per year) Opportunity<br />Billable events create no value, innovation gatekept<br />It’s like networking<br />But without the network (Apologies to Einstein)<br />Just the end-points<br />It’s about the applications<br />Devices to Devices<br />Not just people-people, but our agents<br />Price is a story we tell<br />The telecom story is one of the nuttier ones<br />Ambient connectivity is far simpler<br />4<br />
    5. 5. What is “Ambient Connectivity”?<br />It’s about relationships<br />Not just exchanging bits<br />It’s almost a nonconcept<br />It “just works”<br />Need to remove the phantoms from your brain<br />It’s just “is”<br />The rediscovery of End-To-End<br />Focus on Applications<br />No promises but opportunity <br />Can solve own problems (individual and/or community)<br />5<br />
    6. 6. Not Ambient Connectivity<br />6<br />
    7. 7. Confused and at risk<br />7<br />
    8. 8. A Taste of Connectivity<br />Broadband is to the Internet<br />Like the Vomit Comet is to weightlessness<br />Great till you hit slam into the wall<br />Just a scoche<br />Subscriptions do decouple app from path<br />Just like unmeasured dialup did<br />Ambient Electricity<br />110/220 50/60<br />Plus USB<br />8<br />
    9. 9. Opportunities<br />Everything we do now but<br />Everywhere<br />Wired or wireless, fiber or copper, or sometimes nothing<br />Nothing? As in observing relationships and latent relationships<br />No dependence of subscriptions<br />This means 100% “take-up”<br />No meter running<br />No per-pipe billing<br />Means resilience – any path works<br />Anyone can add capacity<br />Lower Hurdle of innovation: Curiosity is enough<br />9<br />
    10. 10. The Bit Commons<br />One common infrastructure<br />Means savings more than costs<br />Can take advantage of existing facilities<br />Facilities facilitate rather than limit<br />Learning to be independent<br />Dealing with failures<br />Dealing with delays<br />They happen anyway<br />Architecting for the Bit Commons<br />Presume connectivity<br />Shims rather than silos<br />10<br />
    11. 11. Phantoms in the Brain<br />Concerns about zombie companies (carriers)<br />Networks vs. networking.<br />Current Internet (prototype) Protocols<br />Worries about capacity and congestions<br />The Internet is “full”<br />Using up the Internet<br />The Tragedy of the Commons (bits are not cows)<br />My bits are special; Maze of twisty passages etc<br />Time to shift the paradigm!<br />11<br />
    12. 12. What is that Internet anyway?<br />Dessert Topping or Floor Wax<br />Network of networks<br />Dialup and Broadband<br />An Experiment in Economics<br />What if you removed costs and path dependencies?<br />About applications<br />Protocols are (supposed to be) app-to-app<br />App is not a machine, can be a conversation or document<br />12<br />
    13. 13. Everyday Things<br />Why do we used wired logic?<br />What does a light switch do?<br />Changing behavior with soft policies<br />Smart Grids??<br />Treated as a special case<br />Info electrons vs. Power electrons<br />Matter Transmission<br />Ship part number not part<br />Like a URL or a GUID<br />GPS direct from satellites!<br />13<br />
    14. 14. What is Important<br />The Lamppost model<br />Look where the light is shining<br />Not where we dropped the keys<br />Broadband is a video delivery system<br />Thus good for …<br />Video delivery – YouTube<br />And social network (because it’s the veneer)<br />What about staying alive<br />911 (119, 112 etc WTF – I’m dead) is about as bad as it gets<br />Why not have your pacemaker report events to your physician?<br />First fire alerts with rich info to fire fighters/preventers?<br />14<br />
    15. 15. Achieving Ambience<br />Recognize bits are fundamental<br />Realize the zombies are synthetic constructs<br />Shift the funding model to infrastructure!<br />Start to work on New Protocols<br />Reconnect from the edge<br />Separate naming (relationships) from addressing (path)<br />Stable relationships, stable paths<br />Move from stakeholders in misery<br />To taking advantage of opportunities<br />15<br />
    16. 16. Finland: A Case Study?<br />Promises 100% Broadband<br />But depends on carriers<br />Not for those too remote??<br />Why speed rather than coverage?<br />Can it shift paradigms?<br />Providers offering their services<br />Opportunity to subscribe is not infrastructure<br />Can’t assume availability<br />Ambient Connectivity<br />Use existing infrastructure first<br />Can assume connectivity and exploit it<br />16<br />
    17. 17. Change is imminent<br />Divestiture 1984 – Change happens<br />Steps<br />Acknowledge bits are fundamental (vs. services)<br />Fund common infrastructure (local examples)<br />Research new protocols and approaches<br />Momentum builds with experience<br />17<br />
    18. 18. Questions?<br />Readings<br />http://rmf.vc/?n=IAC – Introducing Ambient Connectivity<br />http://rmf.vc/?n=BI – Broadband Internet?<br />http://rmf.vc/?n=AS – Assuring scarcity (today’s model)<br />http://rmf.vc/?n=BL – Beyond Limits – Hyper-growth markets<br />http://rmf.vc/?n=ESF – Evolution is Simple, Fundamental<br />http://frankston.com/?n=Railroads<br />18<br />谢谢<br />

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