Blake Callens's Presentation at Emerging Communication Conference & Awards 2010 America

Bridging the Gap Between Desktop and Mobile Augmented Reality Blake Callens

Blake Callens Senior Software Engineer, Zugara WSS/Fashionista, ZugMO, ZugSTAR ARtisan Flex AR Framework ARWire iPhone App Twitter: @blakecallens Blog: onezerothrice.com

“He who ﬁrst shortened the labor of copyists by device of movable types was disbanding hired armies, and cashiering most kings and senates, and creating a whole new democratic world...” - Thomas Carlyle

Available iPhone “AR” Apps April, 2010 • Satellite AR • Acrossair • WOMADelaide • Yelp • DishPointer AR • Augmentizer • HK Night Trafﬁc • AroundMe • Heads Up Navigator • Capture the Flag • CrimeDeskSF • Cheap Gas! • Sun Seeker • AR Easter Egg Hunt • Canada Eye • Colorblind Helper • Aure • AR Flight • Seekr • Zagat To Go • Mosquitos • Navigation 3DX • Reality Compass • DecorReality • ARGH • Real Typing with AR • Arcade Reality • New York Subway • Twittality • Home Finder • Layar • Washington Metro • Panoramascope • iHud • Wanted DoA • London Tube • iParking • Find an Apartment • Reality Slice • R.I.P. • iCar • Metro Paris Subway • MultiLevel • Metro Lyon Subway • buUuk • Trippy • Ghost Buddy 3D • Tokyo Underground • Kids on DSP • Distant Suns • Bionic Eye • ARgo • Pocket Universe • Tweet 360 • iWant • Purpll

Over 1000 “AR” Apps!

Top iPhone Apps Top Grossing April 8, 2010 • MLB.com At Bat Top Paid • Sims 3 World Adv. • Simpsons Arcade Top Free • Monopoly • Doodle Jump • The Impossible Test • Simpsons Arcade • MLB.com At Bat • Masters Golf Tournament • CoD: WaW: Zombies • Big Button Box Pro • Hit Tennis 2 • Press Your Luck • Monopoly • Commodore 64 • iRa Pro • Phone Tracker • Rayman 2 • Words With Friends • Star Wars: Lightsaber Duel • On This Day... • Bejeweled 2 • Worlds With Friends • i2i Chat • Red Laser • Red Laser • Ninjas Live • Press Your Luck • Solitaire • Maﬁa Wars

“. . . there is a little bit of snake oil salesmanship going on among AR technology companies . . .” - PC World “Augmented reality is often used in pointless ways...” - Gizmodo “Sure, we try it once, or pull it out to show friends, but that's about it . . .” - Fast Company “Marketers will advertise even the slightest of augments as ‘augmented reality,’ leaving consumers confused and bewildered.” - Business Week

“This AR app works, but...”

The “Holy Grail” Mobile AR App

The “Holy Grail” Mobile AR App • Utilitarian

The “Holy Grail” Mobile AR App • Utilitarian • Computer Vision

The “Holy Grail” Mobile AR App • Utilitarian • Computer Vision • Possibly based in the Cloud

The “Holy Grail” Mobile AR App • Utilitarian • Computer Vision • Possibly based in the Cloud • NUI vs. GUI

One Big Problem...

Mobile hardware isn’t ready.

Accomplishing Our Goal

Accomplishing Our Goal • Long Term Investment

Accomplishing Our Goal • Long Term Investment • Desktop First

Accomplishing Our Goal • Long Term Investment • Desktop First • Universally Portable

Accomplishing Our Goal • Long Term Investment • Desktop First • Universally Portable • Core Mechanics Before Content

Accomplishing Our Goal • Long Term Investment • Desktop First • Universally Portable • Core Mechanics Before Content • Know Your Target Demographic

An Industry of Specialists

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Blake Callens's Presentation at Emerging Communication Conference & Awards 2010 America

by eCommConf on May 27, 2010

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