When Intuition Meets Mobile
The GapThe GAP
Magnify your 6th
sense
Vision Accelerators
The ‘Web of Streams’
Life stream - turned into
an info streams
Life stream - turned into
an info streams
Mobile - powerful...
The 6th Sense - a technological bridge
between the two worlds
The ‘Human Ranking Function’
Context
Community
Everything is Relative
SerendipitySerendipity
my6sense - Your Digital Intuition
Hyper-
Personalized
Streams
Translating User Actions Into
‘DIGITAL INTUITION’ model
ContextContextContentContent
CommunityCommunity
Why IMPLICIT feedback?
ExplicitImplicit
Reflects user behavior Limited and unstable
No Extra User EffortNo Extra User Effo...
Why RELATIVE feedback?
AbsoluteRelative
Color: GrayscaleColor: Grayscale Color: Black & WhiteColor: Black & White
Understanding the SMALL NUANCES of your
interests
www.my6sense.com
Try the MAGIC
my6sense
TOUCH your users with
Hyper Personalized Streams
Deliver PERSONAL broadcasting
TOUCH your users with personalized content
LORD OF THE SENSES IMAGE
The Human Touch
Thank you
barak@my6sense.com  @barakh
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
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Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

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Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

  1. 1. When Intuition Meets Mobile
  2. 2. The GapThe GAP
  3. 3. Magnify your 6th sense
  4. 4. Vision Accelerators
  5. 5. The ‘Web of Streams’ Life stream - turned into an info streams Life stream - turned into an info streams Mobile - powerful sensory nodes Mobile - powerful sensory nodes Digital mapping - of my entire life Digital mapping - of my entire life Filtering - more important than search Filtering - more important than search
  6. 6. The 6th Sense - a technological bridge between the two worlds
  7. 7. The ‘Human Ranking Function’
  8. 8. Context
  9. 9. Community
  10. 10. Everything is Relative
  11. 11. SerendipitySerendipity
  12. 12. my6sense - Your Digital Intuition
  13. 13. Hyper- Personalized Streams
  14. 14. Translating User Actions Into ‘DIGITAL INTUITION’ model ContextContextContentContent CommunityCommunity
  15. 15. Why IMPLICIT feedback? ExplicitImplicit Reflects user behavior Limited and unstable No Extra User EffortNo Extra User Effort Substantial User EffortSubstantial User Effort
  16. 16. Why RELATIVE feedback? AbsoluteRelative Color: GrayscaleColor: Grayscale Color: Black & WhiteColor: Black & White
  17. 17. Understanding the SMALL NUANCES of your interests
  18. 18. www.my6sense.com Try the MAGIC
  19. 19. my6sense
  20. 20. TOUCH your users with Hyper Personalized Streams
  21. 21. Deliver PERSONAL broadcasting
  22. 22. TOUCH your users with personalized content
  23. 23. LORD OF THE SENSES IMAGE
  24. 24. The Human Touch
  25. 25. Thank you barak@my6sense.com  @barakh

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