Dean Bubley’s Presentation at eComm 2009
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Dean Bubley’s Presentation at eComm 2009

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Aligning Handsets and Networks for Mobile Web Services

Aligning Handsets and Networks for Mobile Web Services

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Transcript

  • 1.  
  • 2. Aligning Handsets &Networks for Mobile Web Services eComm, San Francisco Dean Bubley,4 th March 2009 [email_address]
  • 3. About Disruptive Analysis
    • Analyst house & consulting firm
    • Blog at disruptivewireless.blogspot.com
    • Established 2002
    • Deep research into:
      • Handsets
      • Telecoms business models & innovation
      • Mobile broadband
      • Wireless infrastructure
      • Regulatory issues
      • Full value-chain, from silicon to software to spectrum
    • Affiliate of STL Partners / Telco 2.0 Initiative
    • “ Don’t assume” – Consensus viewpoints are often flawed
    Copyright Disruptive Analysis Ltd 2009 Jan 2009
  • 4. Mobile industry: lacking internal communication Copyright Disruptive Analysis Ltd 2009 Jan 2009 Fog of confusion Applications, content etc
  • 5. Great mistakes of history Copyright Disruptive Analysis Ltd 2009 Jan 2009
  • 6. Battle of the APIs – or collaboration? Copyright Disruptive Analysis Ltd 2009 Jan 2009 BONDI / Handsets GSMA One API SDP APIs Smart OS APIs Google, Nokia, Adobe etc APIs Amazon, eBay etc Cloud APIs Billing & OSS APIs IN & Parlay APIs How to get alignment to enable end-to-end services, from bill to network to handset?
  • 7. Example 1: 3 rd -party paid data & widgets Copyright Disruptive Analysis Ltd 2009 Jan 2009 $$ €€ Push to low-income / unemployed citizen
    • + via API
    • Emergency & airline # in directory
    • Widget deleted when leave country
    • Questionnaire
    • Photo competition
    • + via API
    • Interview details pushed to diary
    • Load NFC travel credit for transport
    • Secure transmission of doctor appointment
    € € Sponsored data for traveller € More calls MNO Government agency Local tourist & visitor board “ Social inclusion” widget Jobs Health Benefits “ Inbound tourist” widget Sights Restaurant Hotels
  • 8. Example 2: Customer self-care Copyright Disruptive Analysis Ltd 2009 Jan 2009
    • + via API
    • Remote diagnostics
    • Satisfaction questionnaire
    • Find ‘lost’ content in file system
    • + via API
    • Use photos / music a lot?
    € savings on support € benefit from reduced churn MNO Customer care widget Tutorial Customer retention widget Your contract expires next month See our new phones early! Billing query Technical assist Customer Svcs
  • 9.
    • www.disruptive-analysis.com
    • disruptivewireless.blogspot.com
    • [email_address]
    • +44 (0) 7941 100016
    Copyright Disruptive Analysis Ltd 2009 Jan 2009
  • 10.