Alan Quayle’s Presentation at eComm 2009

The Business Case for Opening the Network
Alan Quayle, www.alanquayle.com/blog

Strategic Operational Copying Typical Operator Business Cases

What’s Changed?

Operator’s Product Development Process Re-Launch Opportunity Identified 18-30 months Market Research Find Budget New product development process Launch 12-18 months

What’s Changed? Expectations

What customers expect 6-12 months Weekly 18-30 months 4 months

Developer Perspective of the Initiatives

Business Case

Scenario Assumptions
Converged operator in a mature internet centric market
10 million customers 20:80 prepaid : post-pay split
Year 1
Silo consolidation across messaging, location and billing
Service Exposure business creation
Year 2
Initial service exposure capabilities
Call control, enterprise mash-up, presence
Year 3
Service exposure expansion
IPTV, streaming, and quality of service

Year 1 Analogy based on Real World Results
BT implemented a service creation process transformation project
Identify and consolidate ‘common capabilities’
BT measured the benefits by the number of people that managed these common capabilities.
60% decrease in workforce, a reduction of >1000 staff.
For the Scenario that would mean a saving of 500 staff
Typically ROI (Return on Investment) within 3 months
In a small operator, SDP improves an operator’s ability to scale its partner management without increasing headcount

Example Year 2 and 3 Services
Communication enabled business processes
Enterprise and Voice Mash-ups
Content 2.0
Presence / Location
STB services
User chooses model: Usage, subscription, ad-supported
Result: $40-75M revenue in Year 3
Just from ‘key services’ anything else is jam on top

Critical Issues in Opening the Network
Copy Smart – don’t copy dumb
An operators business is not the same as Apple’s
Don’t be a 40 year old dressed as a 20 year old
Opening the network impacts all lines of business not just trendy ‘2.0’ stuff
Make business an equal focus
Its not a ground-breaking business case for revenues
But the strategic impact of doing nothing could be fundamental to the business

Service Provider Utility Connectivity We’ve been talking about it for over a decade, but soon its the customer that’s going to decide

Alan Quayle’s Presentation at eComm 2009

by eCommConf on Mar 04, 2009

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Alan Quayle’s Presentation at eComm 2009 — Presentation Transcript

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