Anup Murarka’s Presentation at eComm 2009

Open Screen Project eComm 2009

Disruptive Industry Trends Explosion in the number and diversity of devices Consumer expectations are rising Open is coming (slowly)

Leading Consumers to Demand a Consistent Experience
Consistent ≠ Same: “Respect the soul of the device”
Single Screen  Multi-screen experiences, inside and outside the browser

But there is No Consistent Device Platform Adobe Flash 100% 80% 60% 40% 20% 0% Sony Ericsson Java Platform Opera Browser* Windows Mobile Aplix JBlend Nokia S40, S60 Java ME Openwave Browser* Nokia Browser* Esmertec Jbed Access Browser* * Estimate of HTML browser penetration, excludes WAP only browsers Source: Strategy Analytics, Adobe, IDC Apple iPhone Blackberry

Open Screen Project Established to Address These Challenges
Enable delivery of rich multi-screen experiences
Built on a consistent run-time environment for open web browsing and standalone applications
An industry-wide initiative led by Adobe with the participation of industry leaders

Open Screen Project Partners

Adobe’s Support of Open Screen Project
Organizing to integrate device and desktop development
Removing restrictions on SWF and FLV/F4V specifications
Removing licensing fees for Open Screen Project participants
Publishing porting layer APIs and protocols (AMF*, MCD)
Working with partners to update runtimes over the network and open distribution
* Previously announced

Adobe Device Central CS4 Flash Dreamweaver Photoshop Illustrator Premiere Pro After Effects Design Premium Web Premium Production Premium Adobe Device Central CS4 UI Web/WAP Video Content Games Applications

Web Content & Applications Consistent Runtime Based on Adobe Flash Platform, for Two Use Cases Standalone Applications (Inside the browser) (Outside the browser)

Open Screen Project Fund
Accelerate the creation of Flash and AIR web content and apps that run across multiple devices (mobile, desktop, digital home)
Available Today: $10 Mln market development fund
Enables Open Screen Project partners to:
Fuel innovation
Directly commission developers to create content and applications
Build awareness of rich Internet experiences
Enables Developers to:
Get to market quicker
Gain a competitive advantage

Flash is Everywhere
98% reach on the desktop
Over 800 million devices
Over 85% of Alexa 100
Over 80% of video on the Web

http://blog.ecomm.ec	14
http://www.slideshare.net	3
http://feeds.feedburner.com	1

Anup Murarka’s Presentation at eComm 2009

by eCommConf on Mar 04, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 18

Statistics

Anup Murarka’s Presentation at eComm 2009 — Presentation Transcript