Your SlideShare is downloading. ×
Tim Panton's presentation at eComm 2008
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Tim Panton's presentation at eComm 2008

425

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
425
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
32
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. eComm2008 Have You Got Something to Say? Providing Online Social Networks With a Voice.
  • 2. Silent, Social Networks?!
    • Why?
    • Humans are social animals
    • People need to talk
    • Spoken communication is most natural
    • Online verbal communication inevitable
  • 3. Lessons Learnt
  • 4. 1. Fit the Environment
    • Piggyback on existing brands
    • Use APIs to add service
    • Seamlessly integrated
    • Fit snugly
      • with existing behavior
      • with current expectation
    • Clear user proposition
  • 5. Example: MySpace
    • group conversations
  • 6. Example: LinkedIn
    • peer-to-peer discussion
  • 7. 2. Call Triggers
    • Calling no longer an isolated event
    • Call triggers increasingly on screen
      • social network
      • email
      • calendar alert
    • Calls and online activity intrinsically linked
  • 8. 3. Reduce the Impact
    • Making calls can be disruptive
      • move away from the on screen context
      • find a phone, a number and dial
    • Receiving calls can be disruptive
      • interrupt current activity
      • distraction from on screen context
    • Can the impact of a call equate to a ‘Poke’?
  • 9. 4. Motivators
    • Average audio page residency 150secs
    • People will pay for the service
      • bespoke integration
      • advertising revenue
      • membership and subscription revenue
      • competitive differentiation
  • 10. Beyond the Computer
    • Context based calls move to other platforms
      • Android 1.4
      • iPhone 2
  • 11. Cozy Conversations
    • Calls move from isolated wilderness
    • Calls snuggle with context
  • 12.  
  • 13.  
  • 14. Questions? Tim Panton [email_address]
  • 15. An eComm 2008 presentation – http://eCommMedia.com for more

×