Thomas Howe's presentation at eComm 2008

Slide 1:Paprika : Voice is a Spice Thomas S. McCarthy-Howe 1

Slide 2:World Wide Paprika Incorporated 2

Slide 3:Hard Times in the Paprika Game • 2 Billion Dollar US Market for Spices and Seasoning, but it’s not growing • Falling paprika prices (ARPU), hard to differentiate between offerings, hard to brand • Big iron cycle is taking full effect... • No barriers to entry, increased competition • We have to find a way to compete, some way to move our product forward.... we must innovate... enhance our offering... 3

Slide 4:4

Slide 5:Voice is Simply a Commodity • Oil, corn, paprika, soybeans, oats, ethanol, wheat, rice, steel • Commodities increase their value from being generic • Chicago Board o