Future vision of the mobile industry Stanley Chia, Vodafone Group Research & Development

Sand …

A world of change around “Mobile Internet ” New drivers New players New business models Mobile broadband networks and spectrum Mobile devices Made for mobile media Security Business models Open innovation A Complex Cocktail Lifecomm … a mixture of hurdles - and an abundance of opportunities… Worldwide industrial re-shaping Accelerating change processes Increasing competitive pressure Turmoil in Wireless/Internet

New drivers

New players

New business models

Mobile broadband networks and spectrum

Mobile devices

Made for mobile media

Security

Business models

Open innovation

Worldwide industrial re-shaping

Accelerating change processes

Increasing competitive pressure

The disruption of IP communications Major industry changes triggered by voice over IP probably most disruptive technology in the telecommunications industry to-date open doors to new ideas (presence, IM, etc.) enable richer communications The road towards full mutual interconnectivity previously deployments of VoIP were isolated users on separate VoIP systems can increasingly communicate and share applications The trend is driven by user requirements both consumer and enterprise spaces cost reduction seamless experience across all communication systems (voicemail, IM, presence)

Major industry changes

triggered by voice over IP

probably most disruptive technology in the telecommunications industry to-date

open doors to new ideas (presence, IM, etc.)

enable richer communications

The road towards full mutual interconnectivity

previously deployments of VoIP were isolated

users on separate VoIP systems can increasingly communicate and share applications

The trend is driven by user requirements

both consumer and enterprise spaces

cost reduction

seamless experience across all communication systems (voicemail, IM, presence)

Computers (with communication) ‏ Sell goods, subsidise services Broadband bit pipes Best effort Internet architecture TDD radio technologies Two routes to the wireless future (Smart) Phones Sell services, subsidise goods Value added services Reliable and secure Telecoms architecture / interworking FDD radio technologies IEEE 802.16 IT Community Telecom Community LTE

Computers (with communication) ‏

Sell goods, subsidise services

Broadband bit pipes

Best effort

Internet architecture

TDD radio technologies

(Smart) Phones

Sell services, subsidise goods

Value added services

Reliable and secure

Telecoms architecture / interworking

FDD radio technologies

A long road to convergence The European appeal of “4G” is weak at present Yet standards already considering the NEXT step!! “ LTE+”, 802.16m, IMT-Advanced… We cannot afford to sustain fragmentation and divergence between the telecoms industry and the IT industry – the cost will never be low enough Ultimately we need a single converged solution: One physical layer across TDD/FDD and a common architecture Minimum number of frequency bands for global coverage Verizon Wireless and China Mobile likely to move more quickly? EV-DO GSM, TD-SCDMA HSPA Common solution

The European appeal of “4G” is weak at present

Yet standards already considering the NEXT step!!

“ LTE+”, 802.16m, IMT-Advanced…

We cannot afford to sustain fragmentation and divergence between the telecoms industry and the IT industry – the cost will never be low enough

Ultimately we need a single converged solution:

One physical layer across TDD/FDD and a common architecture

Minimum number of frequency bands for global coverage

Verizon Wireless and China Mobile likely to move more quickly?

Meet the customers ' needs Drive collaborative innovation and openness: engaging with the Internet community open source: Linux, Apache, Firefox open APIs: Google maps, Flickr, Amazon open licenses: Creative Commons, GPL open behaviour: collaborative behaviour e.g. Wikipedia Shape the devices to delivery a mobile Web experience software becomes king web runtime architecture personalizing the Mobile Internet

Drive collaborative innovation and openness: engaging with the Internet community

open source: Linux, Apache, Firefox

open APIs: Google maps, Flickr, Amazon

open licenses: Creative Commons, GPL

open behaviour: collaborative behaviour e.g. Wikipedia

Shape the devices to delivery a mobile Web experience

software becomes king

web runtime architecture

personalizing the Mobile Internet

Tighter integration into the device and its applications… Widget Evolution Personalised way to access the Web widgets utilise standard Web technologies enabling rapid time-to-market – weeks rather than months provide personalised Web information at a glance when on the move enable users to self-serve their “long tail” of content Tighter integration into device and applications widgets integrated into a device’s home screen provide further personalisation dynamic updating of Widgets on the home screen provides instant access to Web data device API access allows Widgets to connect with the mobile’s data and functionality API access allows widgets to be embedded in host applications; e.g. a weather forecast embedded in your calendar Improving experience: mobile widgets Made for Mobile

Personalised way to access the Web

widgets utilise standard Web technologies enabling rapid time-to-market – weeks rather than months

provide personalised Web information at a glance when on the move

enable users to self-serve their “long tail” of content

Tighter integration into device and applications

widgets integrated into a device’s home screen provide further personalisation

dynamic updating of Widgets on the home screen provides instant access to Web data

device API access allows Widgets to connect with the mobile’s data and functionality

API access allows widgets to be embedded in host applications; e.g. a weather forecast embedded in your calendar

Think out of the box: new media Printed Newspaper “ Works everywhere” connectivity Dynamic content, continuous updates, interactivity The connected eDevice + = The connected eNewspaper Made for Mobile + + = +

Develop a SIM based NFC technology framework and ecosystem SIM is the secure element SIM hosts service provider applications Ecosystem around trusted transaction manager Create new fields of applications Made for Mobile Building on the strengths of the SIM Leverage strength: reinventing the SIM

Develop a SIM based NFC technology framework and ecosystem

SIM is the secure element

SIM hosts service provider applications

Ecosystem around trusted transaction manager

Create new fields of applications

In search of the black gold …

An eComm 2008 presentation – http://eCommMedia.com for more