Future vision of the mobile industry Stanley Chia, Vodafone Group Research & Development
Sand …
A world of change around “Mobile Internet ” <ul><li>New drivers </li></ul><ul><li>New players </li></ul><ul><li>New busine...
The disruption of IP communications <ul><li>Major industry changes </li></ul><ul><ul><li>triggered by voice over IP  </li>...
<ul><li>Computers (with communication) ‏ </li></ul><ul><li>Sell goods, subsidise services </li></ul><ul><li>Broadband bit ...
A long road to convergence <ul><li>The European appeal of “4G” is weak at present </li></ul><ul><ul><li>Yet standards alre...
Meet the customers '  needs <ul><li>Drive collaborative innovation and openness: engaging with the Internet community </li...
Tighter integration into the device and its applications… Widget Evolution <ul><li>Personalised way to access the Web </li...
Think out of the box: new media Printed Newspaper “ Works everywhere” connectivity Dynamic content, continuous  updates, i...
<ul><li>Develop a SIM based NFC technology framework  and  ecosystem </li></ul><ul><li>SIM is the secure element </li></ul...
In search of the black gold …
An   eComm 2008   presentation –   http://eCommMedia.com   for more
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Stanley Chia's presentation at eComm 2008

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Stanley Chia's presentation at eComm 2008

  1. 1. Future vision of the mobile industry Stanley Chia, Vodafone Group Research & Development
  2. 2. Sand …
  3. 3. A world of change around “Mobile Internet ” <ul><li>New drivers </li></ul><ul><li>New players </li></ul><ul><li>New business models </li></ul><ul><ul><li>Mobile broadband networks and spectrum </li></ul></ul><ul><ul><li>Mobile devices </li></ul></ul><ul><ul><li>Made for mobile media </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Business models </li></ul></ul><ul><ul><li>Open innovation </li></ul></ul>A Complex Cocktail Lifecomm … a mixture of hurdles - and an abundance of opportunities… <ul><li>Worldwide industrial re-shaping </li></ul><ul><li>Accelerating change processes </li></ul><ul><li>Increasing competitive pressure </li></ul>Turmoil in Wireless/Internet
  4. 4. The disruption of IP communications <ul><li>Major industry changes </li></ul><ul><ul><li>triggered by voice over IP </li></ul></ul><ul><ul><li>probably most disruptive technology in the telecommunications industry to-date </li></ul></ul><ul><ul><li>open doors to new ideas (presence, IM, etc.) </li></ul></ul><ul><ul><li>enable richer communications </li></ul></ul><ul><li>The road towards full mutual interconnectivity </li></ul><ul><ul><li>previously deployments of VoIP were isolated </li></ul></ul><ul><ul><li>users on separate VoIP systems can increasingly communicate and share applications </li></ul></ul><ul><li>The trend is driven by user requirements </li></ul><ul><ul><li>both consumer and enterprise spaces </li></ul></ul><ul><ul><li>cost reduction </li></ul></ul><ul><ul><li>seamless experience across all communication systems (voicemail, IM, presence) </li></ul></ul>
  5. 5. <ul><li>Computers (with communication) ‏ </li></ul><ul><li>Sell goods, subsidise services </li></ul><ul><li>Broadband bit pipes </li></ul><ul><li>Best effort </li></ul><ul><li>Internet architecture </li></ul><ul><li>TDD radio technologies </li></ul>Two routes to the wireless future <ul><li>(Smart) Phones </li></ul><ul><li>Sell services, subsidise goods </li></ul><ul><li>Value added services </li></ul><ul><li>Reliable and secure </li></ul><ul><li>Telecoms architecture / interworking </li></ul><ul><li>FDD radio technologies </li></ul>IEEE 802.16 IT Community Telecom Community LTE
  6. 6. A long road to convergence <ul><li>The European appeal of “4G” is weak at present </li></ul><ul><ul><li>Yet standards already considering the NEXT step!! </li></ul></ul><ul><ul><li>“ LTE+”, 802.16m, IMT-Advanced… </li></ul></ul><ul><li>We cannot afford to sustain fragmentation and divergence between the telecoms industry and the IT industry – the cost will never be low enough </li></ul><ul><ul><li>Ultimately we need a single converged solution: </li></ul></ul><ul><ul><li>One physical layer across TDD/FDD and a common architecture </li></ul></ul><ul><ul><li>Minimum number of frequency bands for global coverage </li></ul></ul><ul><li>Verizon Wireless and China Mobile likely to move more quickly? </li></ul>EV-DO GSM, TD-SCDMA HSPA Common solution
  7. 7. Meet the customers ' needs <ul><li>Drive collaborative innovation and openness: engaging with the Internet community </li></ul><ul><ul><li>open source: Linux, Apache, Firefox </li></ul></ul><ul><ul><li>open APIs: Google maps, Flickr, Amazon </li></ul></ul><ul><ul><li>open licenses: Creative Commons, GPL </li></ul></ul><ul><ul><li>open behaviour: collaborative behaviour e.g. Wikipedia </li></ul></ul><ul><li>Shape the devices to delivery a mobile Web experience </li></ul><ul><ul><li>software becomes king </li></ul></ul><ul><ul><li>web runtime architecture </li></ul></ul><ul><ul><li>personalizing the Mobile Internet </li></ul></ul>
  8. 8. Tighter integration into the device and its applications… Widget Evolution <ul><li>Personalised way to access the Web </li></ul><ul><ul><li>widgets utilise standard Web technologies enabling rapid time-to-market – weeks rather than months </li></ul></ul><ul><ul><li>provide personalised Web information at a glance when on the move </li></ul></ul><ul><ul><li>enable users to self-serve their “long tail” of content </li></ul></ul><ul><li>Tighter integration into device and applications </li></ul><ul><ul><li>widgets integrated into a device’s home screen provide further personalisation </li></ul></ul><ul><ul><li>dynamic updating of Widgets on the home screen provides instant access to Web data </li></ul></ul><ul><ul><li>device API access allows Widgets to connect with the mobile’s data and functionality </li></ul></ul><ul><ul><li>API access allows widgets to be embedded in host applications; e.g. a weather forecast embedded in your calendar </li></ul></ul>Improving experience: mobile widgets Made for Mobile
  9. 9. Think out of the box: new media Printed Newspaper “ Works everywhere” connectivity Dynamic content, continuous updates, interactivity The connected eDevice + = The connected eNewspaper Made for Mobile + + = +
  10. 10. <ul><li>Develop a SIM based NFC technology framework and ecosystem </li></ul><ul><li>SIM is the secure element </li></ul><ul><li>SIM hosts service provider applications </li></ul><ul><li>Ecosystem around trusted transaction manager </li></ul><ul><li>Create new fields of applications </li></ul>Made for Mobile Building on the strengths of the SIM Leverage strength: reinventing the SIM
  11. 11. In search of the black gold …
  12. 12. An eComm 2008 presentation – http://eCommMedia.com for more

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