Don’t Break The Trillion Dollar Vault Unlock It! Shirish Andhare, VP Product Marketing, Sylantro

About Sylantro Multiplay Application Feature Server Platform Service Providers Web Services + Developer Program Developers New User Experiences That Drive Adoption Users

New Communication Experiences

Communications As A Service

Driving Desktop Productivity Call Hang Up Hold Toggle Unannounced Transfer Consultative Transfer Add to Conference

Schumpeter: Creative Destruction Source: The Economist 's special survey "Innovation in Industry" (20th February 1999)

Constructive Disintermediation?

The 1:1 Diagnostic Telco vs. Rethink

Challenges The 1 to 1 Diagnostic is based on work by Kosnik, Blair, Ramfelt and Pfeifer from 1987-2000. Stanford University Cultural Differences I don’t understand Principles and Values Clash It’s against my principles and values! Skill Gaps I don’t know how Motivation What’s in it for me? Communication I didn’t know!

I Didn’t Know! Ecomm Speakers VON Spring Speakers

I Don’t Understand You!

You Don’t Understand Me! Telecom IN AIN SCP IVR SAP S-CSCF Parlay CSTA 3GPP OMA SIP RTP RTSP CTI POTS TDM ISDN CDMA TDM Centrex Circuit Switching CCS Inband Central Office DTMF DID ACD PRI BRI PSTN PTT PCM SS7 SMDI E1 Trunk T1 Line Loop Start Ground Start Simplex Repeater MSC Transfer IMS ECMA CCITT HSS LERG P-CSCF GSM Long distance U-Law PBX Diameter

What’s In It For Me? Pure Voice Revenues Trillion Do Nothing $ Time

What’s In It For Me? Revenues From Bundling Services (Closed Business Model) Trillion Traditional Services Bundling $

What’s In It For Me? Revenues From Multiplay Services (Open Business Models) Trillion New Multiplay Service Models $ Time

I Don’t Know How Telco Reliability Scale Channels Support Brand Infrastructure Rethink Innovation APIs Applications Cheap scale Hosting Long Tail Together Innovation Scale Reliability Support Channels Developers APIs “ Co-X” Brand Host Sell Develop Distribute Market Educate Recruit

Reliability

Scale

Channels

Support

Brand

Infrastructure

Innovation

APIs

Applications

Cheap scale

Hosting

Long Tail

Innovation

Scale

Reliability

Support

Channels

Developers

APIs

“ Co-X”

Brand

Host

Sell

Develop

Distribute

Market

Educate

Recruit

Its Against My Principles And Values New architectures Granular service levels New QoS models New development models New deployment models New billing models 99.999% Reliability 24x7 Innovation

New architectures

Granular service levels

New QoS models

New development models

New deployment models

New billing models

The Combination? RETHINK EDUCATE CO-OPERATE

http://www.sylantro.com/rethink

An eComm 2008 presentation – http://eCommMedia.com for more