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Mapping Phonespace: Exposing the hidden  structure of the PSTN Shai Berger March 13, 2008 Mountain View, California
www.acme.com 1-800-555-ACME vs.
www.acme.com ,[object Object],[object Object],[object Object],[object Object], 1-800-555-ACME 
[object Object],Thank you for calling Acme, the world’s leading supplier of widgets, selected for the third year as the highest in customer satisfaction by…  For service in English please press 1… Please listen carefully to the following  8 options as our menus have recently  changed…. Can’t you remember  this for me? Marketing messages: stop wasting my time. Have they really?
But what we really want is… Here’s one way to fix it:
A Map of “Phone Space”
[object Object],[object Object],[object Object],A Spidering System for IVRs ,[object Object],[object Object],[object Object],A Smart Dialing System Map of Phonespace
Smart Dialing System Map of  Phonespace + = “ Deep Dialing”
Introducing… ,[object Object],[object Object],[object Object],[object Object]
Demo.
 
 
 
An   eComm 2008   presentation –   http://eCommMedia.com   for more

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