Shai Berger's presentation at eComm 2008
Upcoming SlideShare
Loading in...5
×
 

Shai Berger's presentation at eComm 2008

on

  • 2,112 views

 

Statistics

Views

Total Views
2,112
Views on SlideShare
2,100
Embed Views
12

Actions

Likes
0
Downloads
29
Comments
0

3 Embeds 12

http://comunicano.typepad.com 10
http://www.comunicano.typepad.com 1
http://blog.comunicano.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Shai Berger's presentation at eComm 2008 Shai Berger's presentation at eComm 2008 Presentation Transcript

  • Mapping Phonespace: Exposing the hidden structure of the PSTN Shai Berger March 13, 2008 Mountain View, California
  • www.acme.com 1-800-555-ACME vs.
  • www.acme.com
    • Linkable Bookmark it Email it
    • Searchable Index it Find it
    • Discoverable Alternate paths
    • Taggable Metadata
     1-800-555-ACME 
    • Why would you want to skip phone menus? Hmmm…
    Thank you for calling Acme, the world’s leading supplier of widgets, selected for the third year as the highest in customer satisfaction by… For service in English please press 1… Please listen carefully to the following 8 options as our menus have recently changed…. Can’t you remember this for me? Marketing messages: stop wasting my time. Have they really?
  • But what we really want is… Here’s one way to fix it:
  • A Map of “Phone Space”
    • How?
    • Which numbers?
    • Keeping it in sync?
    A Spidering System for IVRs
    • Follow paths from the map
    • Know when the map is wrong
    • Speed and accuracy
    A Smart Dialing System Map of Phonespace
  • Smart Dialing System Map of Phonespace + = “ Deep Dialing”
  • Introducing…
    • Browse the phone map
    • Deep Dial from any phone
    • Bookmark your favorites
    • Record and track call history
  • Demo.
  •  
  •  
  •  
  • An eComm 2008 presentation – http://eCommMedia.com for more