Rod Ullens's presentation at eComm 2008
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  • 1. voxbone @ eComm march 13, 2008 new numbers for a new world
  • 2. voxbone @ eComm march 13, 2008 (what kind of world?)
    • the new geography
    • is not defined by distance
    • is defined by relationships
  • 3. voxbone @ eComm march 13, 2008
    • carriers/users holding onto past
    • new geography/opportunity waiting in future
    • how do we make the past work with the future?
    (what’s the challenge?)
  • 4. voxbone @ eComm march 13, 2008
    • old numbers can learn new tricks
    • numbers can make PSTN work with VoIP
    • numbers can make the past work with the future
    (why numbers?)
  • 5. voxbone @ eComm march 13, 2008
    • phone invented
    • “ Hello Girls” connected people
    • names not numbers
    1876 a short history of phone numbers
  • 6. voxbone @ eComm march 13, 2008
    • measles epidemic
    • replacement operators don’t know names
    • names become numbers
    1878 a short history of phone numbers
  • 7. voxbone @ eComm march 13, 2008
    • millions of users
    • dials have numbers and letters
    • Pennsylvania 6-5000, Butterfield 8…
    and soon… a short history of phone numbers
  • 8. voxbone @ eComm march 13, 2008
    • DDD direct dialing
    • 9 digit numbers with area codes
    • 12 digit numbers with country codes
    1951 a short history of phone numbers
  • 9. voxbone @ eComm march 13, 2008
    • skype
    • computer-based calling
    • numbers become user names
    2003 a short history of phone numbers
  • 10. voxbone @ eComm march 13, 2008
    • voxbone
    • “ DID numbers on demand”
    • local numbers ring where you need them
    2005 a short history of phone numbers
  • 11. voxbone @ eComm march 13, 2008
    • local numbers for 5,000 cities, 40 countries
    • automated on-demand provisioning
    • largest global backbone for incoming voip
    • wholesale… to 1200+ carriers worldwide
    voxbone a short history of phone numbers
  • 12. voxbone @ eComm march 13, 2008
    • ITU gives provisional approval to iNum
    • ITU allocates first number band
    • global phone numbers
    2007 a short history of phone numbers
  • 13. voxbone @ eComm march 13, 2008
    • area code for earth
    • one number, worldwide, for life
    • global number portability
    • unique identifier for voip users
    • all voip users can communicate for free
    • iNum users reachable from pstn for low fee
    (what is iNum?)
  • 14. voxbone @ eComm march 13, 2008 VoIP user   voip user dials +883 123456 from voip phone  originating iNum member forwards call to voxbone  voxbone forwards call to terminating iNum member  iNum member forwards call to his customer  VoIP user   (what is call flow between member?)
  • 15. (what is call flow from pstn?) VoIP user   pstn caller dials +883 123456 from regular phone  voxbone forwards call to iNum carrier  iNum carrier forwards call to the user with +883 123456  VoIP user 
  • 16. voxbone @ eComm march 13, 2008
    • iNum numbers free
    • iNum numbers good for life
    • carriers use iNum to acquire more users
    • global interaction means more minutes, models, ads
    • carriers share revenue for calls coming from pstn
    • global premium services generate new revenue
    (what is business model?)
  • 17. voxbone @ eComm march 13, 2008
    • incumbents
    • incumbents don’t like new geography
    • incumbents not easy to change
    (what are challenges?)
  • 18. voxbone @ eComm march 13, 2008 (what are milestones?) august 2006 june 2007 march 2008 march 2008 june 2008 november 2008 voxbone applies to ITU ITU allocates +883, alpha begins iNum announced at eComm private beta begins public beta begins iNum Alliance launches globally
  • 19. voxbone @ eComm march 13, 2008
    • small company, fast & flexible
    • people know our customers (not us)
    • free APIs (innovation automation)
    • iNum simple extension of successful voxbone model
    (why voxbone?)
  • 20. voxbone @ eComm march 13, 2008 (what’s next?)
    • email [email_address]
    sense able City Laboratory, MIT 
  • 21. voxbone @ eComm march 13, 2008 (what’s next?) ( thanks ) sense able City Laboratory, MIT 
  • 22. An eComm 2008 presentation – http://eCommMedia.com for more