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Peter Sisson's presentation at eComm 2008

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Transcript

  • 1. PC-Phone Integration and Search Dialing Peter Sisson Founder & CEO
  • 2.
    • The inevitable merger of PC and Phone
    • PC/Phone integration approach for SOHO
    • What it means: Search Dialing and more
    What I’ll cover today 1 2 3
  • 3. The Typewriter v1.0
  • 4. The Typewriter v2.0 EVOLUTION
  • 5. The Typewriter v3.0 REVOLUTION
  • 6. Personal phone is there Personal Phone Office Phone ?
  • 7. The Office Phone v1.0 Late 1800s
  • 8. The Office Phone v2.0 EVOLUTION Early 1900s
  • 9. The Office Phone v3.0 EVOLUTION 1970s
  • 10. The Office Phone v4.0 EVOLUTION 2000s
  • 11. Why do we need both?
  • 12. This makes more sense
  • 13.
    • The inevitable merger of PC and Phone
    • PC/Phone integration approach for SOHO
    • What’s enabled: Search Dialing and more
    1 2 3
  • 14. SOHO telecom is a big opportunity 10-99 seats 100-499 seats 26M workers 7M workers Source IDC 2006 1–9 seats 40M workers
  • 15. PC-phone integration for SOHO
    • Inexpensive
    • Simple to set up
    • Easy to use
    • Powerful
  • 16.
    • The inevitable merger of PC and Phone
    • PC/Phone integration approach for SOHO
    • What’s enabled: Search Dialing and more
    1 2 3
  • 17. Search dialing is unified search + PC-based contacts Online directories
  • 18. Search Dialing is Local Search Global Search Local Search
    • Restaurants
    • Entertainment venues
    • Repair shops
    • Contractors, electricians, plumbers.
    • Products and services to buy in person
    • Information
    • Entertainment
    • News
    • National businesses
    • Products and services to order online
     WEBSITES  PHONE #s & ADDRESSES
  • 19. Search Dialing combines 411 with keyword search 411 “ Dial Who” “ Dial What” +
  • 20. Search Dialing
  • 21. Typing keywords  advertising opportunity $3.49 $3.45 $3.30 $3.49 $3.45 $3.30 BusinessesBid for placement Pay for call when clicked A model for advertising-supported office phone service
  • 22. Not possible on standalone phones
  • 23. Conclusion
    • PC/phone integration is inevitable.
    • Toktumi’s approach is a simple, inexpensive way to achieve PC/phone integration for SOHO settings.
    • Once PC/phone integration is widespread, models for advertising supported phone service will emerge.
    1 2 3
  • 24. An eComm 2008 presentation – http://eCommMedia.com for more