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Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
Mark Jacobstein's presentation at eComm 2008
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Mark Jacobstein's presentation at eComm 2008

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  • 1. eComm2008 <ul><li>Operator-friendly VoIP: </li></ul><ul><li>No longer an oxymoron </li></ul>
  • 2. eComm2008 <ul><li>The belief: </li></ul>
  • 3. eComm2008 <ul><li>VoIP + Mobile Operators = </li></ul>
  • 4. eComm2008 <ul><li>& </li></ul>
  • 5. eComm2008 <ul><li>Cellular </li></ul><ul><li>VoIP </li></ul>x
  • 6. eComm2008 <ul><li>Why? </li></ul>
  • 7. eComm2008 <ul><li>Mobile VoIP means voice over data, right? </li></ul>
  • 8. eComm2008 <ul><li>Wrong! </li></ul>
  • 9. eComm2008 <ul><li>Doesn’t work technically </li></ul>
  • 10. eComm2008 Handset CPUs and memory and batteries not appropriate
  • 11. eComm2008 3G ≠ 4G
  • 12. eComm2008 Unhappy callers on both ends Even PTT over data is difficult
  • 13. eComm2008 <ul><li>More important: biz doesn’t work </li></ul>
  • 14. eComm2008 Reduction in MOUs
  • 15. eComm2008 <ul><li>Fill data pipe + destroy voice $$$ </li></ul><ul><li>= unhappy operators </li></ul>
  • 16. eComm2008 <ul><li>With iSkoot solution: </li></ul><ul><li>VoIP + Mobile Operators = </li></ul>
  • 17. eComm2008 <ul><li>& </li></ul>
  • 18. eComm2008 <ul><li>Why? </li></ul>
  • 19. eComm2008 <ul><li>Luke, </li></ul><ul><li>use the voice(channel) </li></ul>
  • 20. eComm2008 Preserve and Increase (high margin) MOUs
  • 21. eComm2008 Use voice network for “last mile”
  • 22. eComm2008 Use data channel appropriately: presence, buddy list, chat, call set up
  • 23. eComm2008 Bring benefits of IP telephony to mobile Use iSkoot software and SIP gateway to connect to cloud
  • 24. eComm2008 Purpose-built trillion$ voice network is pretty darn good for voice
  • 25. eComm2008 <ul><li>Proof? </li></ul>
  • 26. eComm2008 <ul><li>Skypephone </li></ul>
  • 27. eComm2008 <ul><li>“ Highly Commended” </li></ul><ul><li>(i.e. 2 nd place) </li></ul><ul><li>Best Mobile Handset or Device </li></ul><ul><li>2008 Mobile Congress </li></ul>
  • 28. eComm2008 <ul><li>8 countries </li></ul><ul><li>10s millions of MOUs </li></ul><ul><li>Essential customer acquisition tool </li></ul>
  • 29. eComm2008 <ul><li>& </li></ul>
  • 30. eComm2008 <ul><li>How ‘bout them Reese’s? </li></ul>
  • 31. An eComm 2008 presentation – http://eCommMedia.com for more

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