Johannes Ernst's presentation at eComm 2008

  • 385 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
385
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
35
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Telco as an Identity Provider: The perfect match? Johannes Ernst, CEO, NetMesh
  • 2. OpenID Growth So Far 2007 2008 2005 2009 2010 OpenIDs issued 390 m 1
  • 3. Why OpenID Matters: Identity Providers Users Websites To:
    • Follow user outside of “walled garden”
    • Reinforce “personal portal” features
    • Higher revenue per off-portal click
    • Single user name for the web
    • More user control over om-line identity
    • Less hassle, easier internet experience
    • Increased click-through rate
    • Higher security at lower operating cost
    • Better targeting of offerings / ads
  • 4. Who can do this better? Telco (e.g. Orange) Internet company (e.g. Yahoo!)
    • Can use DSL modem as source of authentication
    • Can use multiple channels (e.g. PC/Web and SMS)
    • Has billing relationship
       ? ? ? cost of same level of security profit extra profit = competitive advantage
  • 5. To follow up Johannes Ernst http://netmesh.info/jernst OpenID Foundation http://openid.net/
  • 6. An eComm 2008 presentation – http://eCommMedia.com for more