The Telco as an Identity Provider: The perfect match? Johannes Ernst, CEO, NetMesh
OpenID Growth So Far 2007 2008 2005 2009 2010 OpenIDs issued 390 m 1
Why OpenID Matters: Identity Providers Users Websites To: <ul><li>Follow user outside of “walled garden” </li></ul><ul><li...
Who can do this better? Telco (e.g. Orange) Internet company (e.g. Yahoo!) <ul><li>Can use DSL modem as source of authenti...
To follow up Johannes Ernst http://netmesh.info/jernst OpenID Foundation http://openid.net/
An   eComm 2008   presentation –   http://eCommMedia.com   for more
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Johannes Ernst's presentation at eComm 2008

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Johannes Ernst's presentation at eComm 2008

  1. 1. The Telco as an Identity Provider: The perfect match? Johannes Ernst, CEO, NetMesh
  2. 2. OpenID Growth So Far 2007 2008 2005 2009 2010 OpenIDs issued 390 m 1
  3. 3. Why OpenID Matters: Identity Providers Users Websites To: <ul><li>Follow user outside of “walled garden” </li></ul><ul><li>Reinforce “personal portal” features </li></ul><ul><li>Higher revenue per off-portal click </li></ul><ul><li>Single user name for the web </li></ul><ul><li>More user control over om-line identity </li></ul><ul><li>Less hassle, easier internet experience </li></ul><ul><li>Increased click-through rate </li></ul><ul><li>Higher security at lower operating cost </li></ul><ul><li>Better targeting of offerings / ads </li></ul>
  4. 4. Who can do this better? Telco (e.g. Orange) Internet company (e.g. Yahoo!) <ul><li>Can use DSL modem as source of authentication </li></ul><ul><li>Can use multiple channels (e.g. PC/Web and SMS) </li></ul><ul><li>Has billing relationship </li></ul>   ? ? ? cost of same level of security profit extra profit = competitive advantage
  5. 5. To follow up Johannes Ernst http://netmesh.info/jernst OpenID Foundation http://openid.net/
  6. 6. An eComm 2008 presentation – http://eCommMedia.com for more
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