Johannes Ernst's presentation at eComm 2008
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Johannes Ernst's presentation at eComm 2008

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Johannes Ernst's presentation at eComm 2008 Johannes Ernst's presentation at eComm 2008 Presentation Transcript

  • The Telco as an Identity Provider: The perfect match? Johannes Ernst, CEO, NetMesh
  • OpenID Growth So Far 2007 2008 2005 2009 2010 OpenIDs issued 390 m 1
  • Why OpenID Matters: Identity Providers Users Websites To:
    • Follow user outside of “walled garden”
    • Reinforce “personal portal” features
    • Higher revenue per off-portal click
    • Single user name for the web
    • More user control over om-line identity
    • Less hassle, easier internet experience
    • Increased click-through rate
    • Higher security at lower operating cost
    • Better targeting of offerings / ads
  • Who can do this better? Telco (e.g. Orange) Internet company (e.g. Yahoo!)
    • Can use DSL modem as source of authentication
    • Can use multiple channels (e.g. PC/Web and SMS)
    • Has billing relationship
       ? ? ? cost of same level of security profit extra profit = competitive advantage
  • To follow up Johannes Ernst http://netmesh.info/jernst OpenID Foundation http://openid.net/
  • An eComm 2008 presentation – http://eCommMedia.com for more