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Johannes Ernst's presentation at eComm 2008
Johannes Ernst's presentation at eComm 2008
Johannes Ernst's presentation at eComm 2008
Johannes Ernst's presentation at eComm 2008
Johannes Ernst's presentation at eComm 2008
Johannes Ernst's presentation at eComm 2008
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Johannes Ernst's presentation at eComm 2008

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Transcript

  • 1. The Telco as an Identity Provider: The perfect match? Johannes Ernst, CEO, NetMesh
  • 2. OpenID Growth So Far 2007 2008 2005 2009 2010 OpenIDs issued 390 m 1
  • 3. Why OpenID Matters: Identity Providers Users Websites To: <ul><li>Follow user outside of “walled garden” </li></ul><ul><li>Reinforce “personal portal” features </li></ul><ul><li>Higher revenue per off-portal click </li></ul><ul><li>Single user name for the web </li></ul><ul><li>More user control over om-line identity </li></ul><ul><li>Less hassle, easier internet experience </li></ul><ul><li>Increased click-through rate </li></ul><ul><li>Higher security at lower operating cost </li></ul><ul><li>Better targeting of offerings / ads </li></ul>
  • 4. Who can do this better? Telco (e.g. Orange) Internet company (e.g. Yahoo!) <ul><li>Can use DSL modem as source of authentication </li></ul><ul><li>Can use multiple channels (e.g. PC/Web and SMS) </li></ul><ul><li>Has billing relationship </li></ul>   ? ? ? cost of same level of security profit extra profit = competitive advantage
  • 5. To follow up Johannes Ernst http://netmesh.info/jernst OpenID Foundation http://openid.net/
  • 6. An eComm 2008 presentation – http://eCommMedia.com for more

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