Carnegie & Associates, Inc. lifestrea.ms CONNECT • CONTROL • REMIX • SHARE The Digital Nerve Center eComm2008 Thomas Huhn (Founder) Kaiserslautern, Germany Jan Macek, Representative in the US Santa Clara, CA

Thomas Huhn (Founder)

Kaiserslautern, Germany

Jan Macek, Representative in the US

Santa Clara, CA

www.lifestrea.ms 3/13/2008 Old Fashion Way for Exchange of Information Live interaction with friends, neighbors, colleagues Geographically limited interaction Aware of the consequences eComm2008

Old Fashion Way for Exchange

of Information

Live interaction with friends,

neighbors, colleagues

Geographically limited interaction

Aware of the consequences

www.lifestrea.ms 3/13/2008 eComm2008 From Home, with no personal contact Via computer

www.lifestrea.ms 3/13/2008 eComm2008

www.lifestrea.ms 3/13/2008 eComm2008 From Mobile Device ( iphone, android, symbion)

www.lifestrea.ms 3/13/2008 eComm2008

www.lifestrea.ms 3/13/2008 eComm2008 Neighbor, after he got alerted that Thomas is on the same street, through I-phone maps application

www.lifestrea.ms 3/13/2008 eComm2008

www.lifestrea.ms 3/13/2008 eComm2008

www.lifestrea.ms 3/13/2008 eComm2008 Communication changed It is faster, easier, cheaper and global

www.lifestrea.ms 3/13/2008 eComm2008 Communication changed So Why don’t we feel as comfortable as in the past to talk to somebody ?

www.lifestrea.ms 3/13/2008 eComm2008 Communication changed We do not have the same level of trust due to missing live contact

www.lifestrea.ms 3/13/2008 eComm2008 Communication changed We do not have the same level of trust due to missing live contact We are not sure if we can trust the other person

www.lifestrea.ms 3/13/2008 eComm2008 Communication changed We do not have the same level of trust due to missing live contact We are not sure if we can trust the other person We do not understand how we communicate

www.lifestrea.ms 3/13/2008 eComm2008 Communication changed But aren’t there more important reasons?

www.lifestrea.ms 3/13/2008 eComm2008 Communication changed Can we be sure about who, where and when is listening to the Conversation

www.lifestrea.ms 3/13/2008 eComm2008 Communication changed Can we be sure about who, where and when is listening to the Conversation Can we be sure that this conversation will not still be somewhere available in 1, 5, 10 years

The Status Quo

www.lifestrea.ms 3/13/2008 eComm2008 bottom-up approach - user generated content: everybody can join, contribute, connect

bottom-up approach - user generated content: everybody can join, contribute, connect

We‘re living a Web 2.0 life www.lifestrea.ms 3/13/2008 eComm2008 bottom-up approach - user generated content: everybody can join, contribute, connect social networks are a feature of every site, not a destination

bottom-up approach - user generated content: everybody can join, contribute, connect

social networks are a feature of every site, not a destination

www.lifestrea.ms 3/13/2008 eComm2008 So, what‘s broken?

www.lifestrea.ms 3/13/2008 eComm2008 too many accounts to remember and care about The „what‘s broken“ Theory

too many accounts to remember and care about

The „what‘s broken“ Theory www.lifestrea.ms 3/13/2008 eComm2008 too many accounts to remember and care about too many social networks

too many accounts to remember and care about

too many social networks

The „what‘s broken“ Theory www.lifestrea.ms 3/13/2008 eComm2008 too many accounts to remember and care about too many social networks fragmented identity

too many accounts to remember and care about

too many social networks

fragmented identity

Isn‘t this just Theory? www.lifestrea.ms 3/13/2008 eComm2008

Do you really feel overwhelmed? www.lifestrea.ms 3/13/2008 eComm2008

Or are you just missing something? www.lifestrea.ms 3/13/2008 eComm2008

What are your REAL Needs? Me, myself & I www.lifestrea.ms 3/13/2008 eComm2008 Would you...

Would you...

What are your REAL Needs? Me, myself & I www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to see what‘s been talked about you online?

Would you...

like to see what‘s been talked about you online?

What are your REAL Needs? Me, myself & I www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to see what‘s been talked about you online? like to clarify who‘s really you and who‘s not?

Would you...

like to see what‘s been talked about you online?

like to clarify who‘s really you and who‘s not?

What are your REAL Needs? Me, myself & I www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to see what‘s been talked about you online? like to clarify what‘s really you and what‘s not? like to bring together the fragments for a bigger picture, called identity?

Would you...

like to see what‘s been talked about you online?

like to clarify what‘s really you and what‘s not?

like to bring together the fragments for a bigger picture, called identity?

What are your REAL Needs? Me, myself & I www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to see what‘s been talked about you online? like to clarify what‘s really you and what‘s not? like to bring together the fragments for a bigger picture? like to use your identity on new sites to get instant reputation?

Would you...

like to see what‘s been talked about you online?

like to clarify what‘s really you and what‘s not?

like to bring together the fragments for a bigger picture?

like to use your identity on new sites to get instant reputation?

www.lifestrea.ms 3/13/2008 eComm2008 Would you... What are your REAL Needs? Friends & Family

Would you...

www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to know what your friends & your family are... doing right now, What are your REAL Needs? Friends & Family

Would you...

like to know what your friends & your family are...

doing right now,

www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to know what your friends & your family are... doing right now, what they are planning to do, What are your REAL Needs? Friends & Family

Would you...

like to know what your friends & your family are...

doing right now,

what they are planning to do,

www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to know what your friends & your family are... doing right now, what they are planning to do, what they‘d recommend to do in certain situations? What are your REAL Needs? Friends & Family

Would you...

like to know what your friends & your family are...

doing right now,

what they are planning to do,

what they‘d recommend to do in certain situations?

www.lifestrea.ms 3/13/2008 eComm2008 Would you... What are your REAL Needs? Business

Would you...

www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to keep updated in your business? with your co-workers? What are your REAL Needs? Business

Would you...

like to keep updated in your business?

with your co-workers?

www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to keep updated in your business? with your co-workers? with your company? What are your REAL Needs? Business

Would you...

like to keep updated in your business?

with your co-workers?

with your company?

www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to keep updated in your business? with your co-workers? with your company? with your competitors? What are your REAL Needs? Business

Would you...

like to keep updated in your business?

with your co-workers?

with your company?

with your competitors?

www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to keep updated in your business? with your co-workers? with your company? with your competitors? with your industry sector? What are your REAL Needs? Business

Would you...

like to keep updated in your business?

with your co-workers?

with your company?

with your competitors?

with your industry sector?

What are your REAL Needs? Private Activities www.lifestrea.ms 3/13/2008 eComm2008 Would you...

Would you...

What are your REAL Needs? Private Activities www.lifestrea.ms 3/13/2008 eComm2008 Would you... Would you... like to stay in the loop with your hobby? With the people from your local (fan-) club?

Would you...

Would you...

like to stay in the loop with your hobby?

With the people from your local (fan-) club?

What are your REAL Needs? Private Activities www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to stay in the loop with your hobby? With the people from your local (fan-) club? with regional events?

Would you...

like to stay in the loop with your hobby?

With the people from your local (fan-) club?

with regional events?

What are your REAL Needs? Private Activities www.lifestrea.ms 3/13/2008 eComm2008 Would you... like to stay in the loop with your hobby? With the people from your local (fan-) club? with regional events? with the latest products and gadgets?

Would you...

like to stay in the loop with your hobby?

With the people from your local (fan-) club?

with regional events?

with the latest products and gadgets?

So, what would YOU say? www.lifestrea.ms 3/13/2008 eComm2008

What‘s the next Killer App? www.lifestrea.ms 3/13/2008 eComm2008

www.lifestrea.ms 3/13/2008 eComm2008 The one that fixes what‘s broken?

The one that serves your real Needs? www.lifestrea.ms 3/13/2008 eComm2008

Well... www.lifestrea.ms 3/13/2008 eComm2008

What about fixing what‘s broken and serving your real needs? www.lifestrea.ms 3/13/2008 eComm2008

Ok, so welcome to www.lifestrea.ms 3/13/2008 eComm2008

What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 unified address book: brings together your private, business and hobby network(s) in one place tells you on which services your contacts can be found

unified address book:

brings together your private, business and hobby network(s) in one place

tells you on which services your contacts can be found

What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 meme tracking: stay tuned what‘s on the web about you in almost realtime

meme tracking:

stay tuned what‘s on the web about you in almost realtime

What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 social environment tracking: track your friends, family and even competitors activities or every term you want to keep updated about (search engine tracking)

social environment tracking:

track your

friends,

family

and even competitors activities

or every term you want to keep updated about (search engine tracking)

What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 social environment discussion: reply, forward, comment and re-publish everything that‘s in your lifestream

social environment discussion:

reply,

forward,

comment

and re-publish everything that‘s in your lifestream

What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 social environment publishing: publish contents from inside your dashboard to your friends, family groups the public publish to external services in parallel!

social environment publishing:

publish contents from inside your dashboard to your

friends,

family

groups

the public

publish to external services in parallel!

What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 social communication: send messages to other lifestrea.ms users send messages from inside your dashboard to external email accounts blogs social networks

social communication:

send messages to other lifestrea.ms users

send messages from inside your dashboard to external

email accounts

blogs

social networks

What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 reputation building: aggregate your fragmented contents and re-arrange them for showcasing to dedicated groups of people unlimited number of unique and transferable identities for every field of interest

reputation building:

aggregate your fragmented contents and re-arrange them for showcasing to dedicated groups of people

unlimited number of unique and transferable identities for every field of interest

What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 online diary with privacy - control access to every piece of your content: your private pics to your family your professional blog to your business contacts, your spouse‘s messages for your eyes only

online diary with privacy - control access to every piece of your content:

your private pics to your family

your professional blog to your business contacts,

your spouse‘s messages for your eyes only

What lifestrea.ms can do for you: www.lifestrea.ms 3/13/2008 eComm2008 mobile push service (iPhone, Android, Symbian): buddy list, see who‘s online stay in the loop wherever you are with what your contacts are doing where your contacts are communicate

mobile push service (iPhone, Android, Symbian):

buddy list, see who‘s online

stay in the loop wherever you are with

what your contacts are doing

where your contacts are

communicate

Lifestrea.ms wants to become your ultimate Digital Nerve Center www.lifestrea.ms 3/13/2008 eComm2008

www.lifestrea.ms 3/13/2008 eComm2008

Thank you! [email_address] eComm2008

An eComm 2008 presentation – http://eCommMedia.com for more