Irv Shapario's Boaz Zilberman's presentation at eComm 2008

Phone Mashups Integrating Telephony & the Web Irv Shapiro CEO, Ifbyphone, Inc.

How do customers close the deal?

The web might be the latest, greatest thing …

And the Kelsey Group* found that 70% of Americans are using the Internet as their primary source for finding local businesses.

However, they also stated that while local businesses recognize the power of the web to deliver leads, an overwhelming majority of businesses prefer the phone over an email when it comes to closing a deal.

This creates a gap between a user’s desire to access information from a traditional telephone and the accessibility of the information on the web.

*http://www.tamingthebeast.net/articles6/click-pay-per-call.htm

Phone mashups bridge the gap Phone Mashups Combine Data from the Web with Access From Any Telephone.

Phone Mashup Best Practices Require

Technology agnostic API

any language

any host

any data

any location

Dialog Support

Voice Forms (IVR)

DTMF

Text to Speech

Automated Speech Recognition

Call Management

outbound (termination)

inbound (origination)

scheduling API (host managed services)

Support Services

Documentation

Blog

User Support Forum

Free development accounts

Phone Mashup Example Driving along. Lost. See phone number on building. Dial Telephone Access Geotagging Mashup and speak current location and destination phone numbers. Directions for navigating from the first telephone number to the second are read to the user. MASHUP 847 676 6500

Mashup Example Internals Voice Form prompts for current location and destination phone numbers and post/gets them to mashup. Provide reverse address lookup Provides directions Read the directions to the user via TTS. GeoTagging Mashup Data Sources

Geotagging Mashup receives phone #s in HTTP request variables.

Get reverse lookup via StrikeIron API.

Get directions from Mapquest.

Replies to Ifbyphone with the directions formatted as XML.

Ifbyphone Architecture Applications Developer Tools Application Layer Telephony Related Services API’s Ifbyphone Platform Integrated Telephony / Communications Proprietary and Patent Pending Technologies Smart Click to Call Call Routing Customer Interactions Voice Broadcast Dev. Support Reports Billing Customer Support EXTENSIVE FAMILY OF HTTP/HTTPS BASED APPLICATION PROGRAMMING INTERFACES FULLY AUTOMATED CALL PROVISIONING, VOICEXML/CCXML GENERATION, CALL ROUTING PSTN VOIP FULLY REDUNDANT MULTIPLE DATA CENTERS MULTIPLE TELCO CARRIERS INTERNET WEB BROWSERS Web Site

Ifbyphone API Overview

Voice Form (IVR) Setup

Create Voice Forms via the Ifbyphone web site

Click to test – Ifbyphone will call you and play the form

Web Initiated Calls

Click to XyZ API

Connect to a Voice Form, CTC, Find Me, Voice Mail, Virtual Receptionist (Voice Menu)

Outbound Call Scheduling API

Reminder/wake up call API

Inbound Calls

Ifbyphone does a post/get to your server

Access fields as if they came from an HTML form

XML over HTTP

No VoiceXML/CCXML to learn

If you can build a HTML forms based application you can build a Phone Mashup

Support for HTTP and HTTPS

How do you keep the costs down? Telephony and IVR costs are kept low by leveraging the best of Open Source, Custom Software Development, carrier grade VoiceXML/CCXML technologies and G711 carrier grade VOIP peering.

Ifbyphone Backend Architecture Dialog Controller Cluster Asterisk Call Control Cluster Voxeo VoiceXML/CCXML Cluster Basic Applications Route Directly to Asterisk Smart Applications Utilize both Voxeo and Asterisk Resources >500,000 lines of custom code

Ifbyphone Free Accounts