Evan Plath's presentation at eComm 2008

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Evan Plath's presentation at eComm 2008

  1. 1. liberating location [email_address] yahoo! brickhouse fireeagle.com
  2. 2. location based services
  3. 3. the promise map without dots
  4. 4. the promise
  5. 5. your location everywhere you want
  6. 6. your location only where you want
  7. 7. reality on the ground iphone symbian helio
  8. 8. vertical silos helio
  9. 9. walled gardens
  10. 10. sometimes it’s great
  11. 11. often it isn’t
  12. 12. only marketers want a map to the closest starbucks
  13. 13. the greed starbucks map
  14. 14. but location is compelling
  15. 15. so what does the eagle do?
  16. 16. it makes location sharing easy
  17. 17. it puts the user in control
  18. 18. it’s open. cross platform. carrier agnostic.
  19. 19. an api not a client application
  20. 23. ambient location always on updates
  21. 24. location in cellid, mnc, mcc, lac place id state latitude, longitude city country zip plazes id
  22. 25. geocoding 37.415076, -122.078074 vs 1401 N Shoreline Blvd. Mountain View, CA 94043-1311
  23. 26. per application privacy levels exact address postal code neighborhood town county country
  24. 27. first week of apps iphone symbian j2me windows vista dashboard moveable type myloki dopplr outside.in
  25. 28. Questions? creative commons photos used in this presentation: http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/ http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/ http://fireeagle.com [email_address]
  26. 29. An eComm 2008 presentation – http://eCommMedia.com for more

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