liberating location [email_address] yahoo! brickhouse fireeagle.com

location based services

the promise map without dots

the promise

your location everywhere you want

your location only where you want

reality on the ground iphone symbian helio

vertical silos helio

walled gardens

sometimes it’s great

often it isn’t

only marketers want a map to the closest starbucks

the greed starbucks map

but location is compelling

so what does the eagle do?

it makes location sharing easy

it puts the user in control

it’s open. cross platform. carrier agnostic.

an api not a client application

ambient location always on updates

location in cellid, mnc, mcc, lac place id state latitude, longitude city country zip plazes id

geocoding 37.415076, -122.078074 vs 1401 N Shoreline Blvd. Mountain View, CA 94043-1311

per application privacy levels exact address postal code neighborhood town county country

first week of apps iphone symbian j2me windows vista dashboard moveable type myloki dopplr outside.in

Questions? creative commons photos used in this presentation: http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/ http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/ http://fireeagle.com [email_address]

An eComm 2008 presentation – http://eCommMedia.com for more