How Social Networking Migrates to Mobile All rights reserved. Copyright © 2006 Vringo Inc. This file may not be redistribu...
What is Vringo? <ul><li>Vringo allows you to take any content from anywhere to be your video ringtone: Avatars from the we...
Vringo is Viral <ul><li>Users can invite friends directly from their contact list </li></ul>- Client >> Client
See Buddy Vringos  View and Send new Vringos to each other. Client >> Client
Vringo lets you take your web identity and content with you
What is today’s mobile social networking experience?
Mobile experiences limited by mobile  ecosystem  <ul><li>Mobile Phone is the most personal device a person has </li></ul><...
What is a Personal Content Experience on Web vs. Mobile <ul><li>Rich media </li></ul><ul><ul><li>Videos </li></ul></ul><ul...
What is this about? <ul><li>Personal Content Experience </li></ul><ul><li>Status </li></ul><ul><ul><li>Pimpin’ my page </l...
Personalization in the real world <ul><li>Shoes </li></ul><ul><li>Licenses  </li></ul><ul><li>Tattoos </li></ul><ul><li>Cl...
Rich Personalization environment in Web 2.0 <ul><li>“ A web site is your personality in pixels” </li></ul><ul><ul><li>Efus...
Pimping your phone is not the same as pimpin’ yourself…? <ul><li>&quot;The mobile is an extension of your personality. If ...
Ringtone Mania—personalization goldmine <ul><li>$6 Billion in 2007 revenues </li></ul><ul><ul><li>Akon sells 11+ Million r...
How do we make the mobile experience as rich as the web? <ul><li>Work the system </li></ul><ul><ul><li>Circumvent carrier ...
Vringo Goes Facebook
What’s the Business? <ul><li>Paying a price of admission does not work </li></ul><ul><ul><li>Being viral is key, a price o...
In Conclusion <ul><li>I: </li></ul><ul><ul><li>Facebook + Vringo = I am (and its all free)  </li></ul></ul>
An   eComm 2008   presentation –   http://eCommMedia.com   for more
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Andrew Perlman's presentation at eComm 2008

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Andrew Perlman's presentation at eComm 2008

  1. How Social Networking Migrates to Mobile All rights reserved. Copyright © 2006 Vringo Inc. This file may not be redistributed without prior written permission Andrew Perlman SVP Content and Community
  2. What is Vringo? <ul><li>Vringo allows you to take any content from anywhere to be your video ringtone: Avatars from the web, slide shows or choose from our library of premium content or subscribe to channels </li></ul><ul><li>When 2 people have Vringo they can choose the video that appears on their friend’s phone when they call </li></ul>
  3. Vringo is Viral <ul><li>Users can invite friends directly from their contact list </li></ul>- Client >> Client
  4. See Buddy Vringos View and Send new Vringos to each other. Client >> Client
  5. Vringo lets you take your web identity and content with you
  6. What is today’s mobile social networking experience?
  7. Mobile experiences limited by mobile ecosystem <ul><li>Mobile Phone is the most personal device a person has </li></ul><ul><li>Less than 30% of U.S. mobile users have used internet services on their mobile device </li></ul><ul><li>3G mobile devices are still equivalent to a mobile 1.0 internet experience: </li></ul><ul><ul><li>Even the state of the art iPhone is only a 2.5G device </li></ul></ul><ul><ul><li>3G devices like Blackberry, Nokia Symbian offer limited screen space and interaction with websites and limited compatibility </li></ul></ul><ul><li>Multiple operating systems and overlays: Java, Symbian, Windows Mobile, BREW, Flash, Apple </li></ul>*Nielson “46 Million Mobile Data Users Used Mobile Search Functions in Q3 2007, According to Nielsen” 1/16/08
  8. What is a Personal Content Experience on Web vs. Mobile <ul><li>Rich media </li></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Avatars </li></ul></ul><ul><ul><li>Animation </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><li>Socially networked and shared </li></ul><ul><li>Easy access to limitless content </li></ul><ul><li>User-generated content dominates </li></ul><ul><li>Vibrant and growing market </li></ul><ul><li>Primarily audio </li></ul><ul><li>Exists in my phone only, can’t be shared </li></ul><ul><li>Content discovery is cumbersome </li></ul><ul><li>UGC plays only a small part, growing </li></ul><ul><li>Stagnant market </li></ul>Content on the web Content on the mobile
  9. What is this about? <ul><li>Personal Content Experience </li></ul><ul><li>Status </li></ul><ul><ul><li>Pimpin’ my page </li></ul></ul><ul><ul><li>Sharing what, who I am with my friends </li></ul></ul><ul><ul><li>How cool am I? </li></ul></ul>
  10. Personalization in the real world <ul><li>Shoes </li></ul><ul><li>Licenses </li></ul><ul><li>Tattoos </li></ul><ul><li>Clothing </li></ul><ul><li>Mugs </li></ul><ul><li>Stationary </li></ul>
  11. Rich Personalization environment in Web 2.0 <ul><li>“ A web site is your personality in pixels” </li></ul><ul><ul><li>Efuse </li></ul></ul><ul><li>All forms of digital media are about personalization </li></ul>
  12. Pimping your phone is not the same as pimpin’ yourself…? <ul><li>&quot;The mobile is an extension of your personality. If you're using a good phone, you are projecting to your peer group that you are doing well in life,&quot; </li></ul><ul><li>VineetTaneja, Director Multimedia, Nokia India </li></ul>
  13. Ringtone Mania—personalization goldmine <ul><li>$6 Billion in 2007 revenues </li></ul><ul><ul><li>Akon sells 11+ Million ringtones, Crazy Frog Craze </li></ul></ul><ul><ul><li>You're not buying a ring tone to enjoy Christina Aguilera. You're buying it to tell everyone else who you are. — DARIO BETTI, Ovum analyst </li></ul></ul><ul><ul><li>Are multi-platform personalization services next? </li></ul></ul><ul><ul><li>More and more about sharing - Zouza </li></ul></ul><ul><li>How do we merge this kind of personalization that is happening in the social web? </li></ul>
  14. How do we make the mobile experience as rich as the web? <ul><li>Work the system </li></ul><ul><ul><li>Circumvent carrier infrastructure making costs palatable and ap available </li></ul></ul><ul><ul><ul><li>Facebook-Blackberry Client </li></ul></ul></ul><ul><ul><ul><li>Mig-33 </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><li>Leverage handset makers for tech help and distribution </li></ul><ul><ul><ul><li>Forum Nokia </li></ul></ul></ul><ul><ul><ul><li>Nokia Content Discoverer, Mosh </li></ul></ul></ul>
  15. Vringo Goes Facebook
  16. What’s the Business? <ul><li>Paying a price of admission does not work </li></ul><ul><ul><li>Being viral is key, a price of admission challenges this </li></ul></ul><ul><li>Don’t count on mobile’s built in payment </li></ul><ul><ul><li>Carrier shares high </li></ul></ul><ul><ul><li>Consumers reluctant to pay for anything other than premium content </li></ul></ul><ul><li>Conclusion: </li></ul><ul><ul><li>Ad funded models </li></ul></ul><ul><ul><li>Selling additional premium services </li></ul></ul>
  17. In Conclusion <ul><li>I: </li></ul><ul><ul><li>Facebook + Vringo = I am (and its all free) </li></ul></ul>
  18. An eComm 2008 presentation – http://eCommMedia.com for more

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